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Soraya AlOlama

Account management

4000 followers

Dubai, United Arab Emirates

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Timeline
About me
Program Manager, Go-To-Market at Google | ex-Dubai Economy & Tourism
Education
- Birkbeck, University of London
  2011 - 2012
  Master's degree Marketing Communications
  Graduated with merit
- New York University
  2013 - 2014
  Master's degree Tourism Management Graduated with Honors (GPA: 3.9)
- Richmond, The American International University in London
  2007 - 2010
  Bachelor of Arts (B.A.) Marketing
  Activities and Societies: Business club
Experience
- BPG Group
  Jan 2011 - Jul 2011
  Account management
  Account management
- Empire State Development
  Jan 2014 - May 2014
  Tourism Division - I Love New York
- Dubai Department of Economy and Tourism
  Jul 2014 - Feb 2023
  Head of Region & 360 Market Lead - North America, International Operations
  - Led and developed a go-to-market business plan and marketing strategy for North America through a fully integrated 360 approach involving campaigns, PR, social media, content creation, influencer, and B2B trade marketing. Making the US a priority market.- Accessible Tourism: Developed and led DET’s accessible tourism program, aligned with Dubai’s goal to be the world’s most inclusive city. Worked closely with C-suite of DET, Dubai Municipality, and Dubai Executive Council. Initiated the process of Dubai being the first Autism certified destination. Show less
- Google
  Feb 2023 - now
  Program Manager, Go-To-Market
Licenses & Certifications
- Negotiation Strategies
  Columbia University
  Mar 2018
- Business Dynamics: MIT’s Approach to Diagnosing and Solving Complex Business Problems
  Massachusetts Institute of Technology
  Jun 2018