Julia Velasco

Experience

• 

  Banco Ganadero S.A.

  Jun 2016 - Jul 2016

  Sales And Marketing Intern

  Conducted thorough research on other Latin American banking competitors to develop deep understanding of various website initiatives including website appearance and functionality. After gathering the information, I created an eye-catching, visually appealing website concept with a modern look and feel with recommendations delivered to the marketing leadership team. Furthermore, I played a key role on a team of five marketing employees to implement a new initiative called "Gana Doble", to raise the number of bank customers, which significantly increased the bank's customer roaster. Show less

• 

  St. Jude Children's Research Hospital - ALSAC

  Jun 2018 - Jun 2018

  Volunteer
• 

  ModernMarca

  Jan 2019 - May 2019

  Digital Marketing Intern

  • Conducted monthly web audits and inspections for over 20 clients• Analyzed PPC budgets and data• Created e-mail marketing campaigns on Mailchimp• Designed client questionnaire forms and assessments to gain insight• Edited client’s webpages through WordPress and coding• Created social media content and posts using Canva and Soci

• 

  GoPuff

  Sept 2019 - Aug 2020

  Continuous Improvement Coordinator

  • Handled asset management for the Continuous Improvement Team• Facilitated progress of projects and work inefficiencies within local, regional and network-wide teams• Created frameworks and mechanisms to guide teams and share best practices with critical cross functional teams• Partnered with safety and training teams to create initiatives with cross-functional alignment and stakeholder buy-in• Compiled weekly area readiness audit reports detailing the warehouse’s preparation to operate for Regional Managers• Designed company’s bag labels and helped local teams set up execution through third party company• Conceptualized and developed logos for GSchool, a series of training sessions for Regional, District, and General Managers• Traveled to various facilities to assess their efficiency and improve metrics including delivery and packing times Show less

• 

  PedidosYa

  Jan 2021 - Mar 2024

  Account Executive

  • Managed the Markets vertical on the platform, overseeing 370 partners including supermarkets, bakeries and specialized commerce stores• Ran end-to-end sales process, with discovery and complex negotiation skills• Worked with existing accounts on the potential to increase revenue share• Closed with active partners on upgrades, upsells, and cross-sells of the company’s platform products and marketing promotions• Used internal data to explain forecasted revenue growth and offered customized sales packages to improve sales, growth and brand perception• Generated Looker and Tableau dashboards to better visualize partner’s performance on the platform • Worked closely with the Marketing team to strategize and use tools such as in apps and push notifications to improve partner’s visibility on the platform • Sold partnership tools to existing accounts with the purpose to increase the account’s visibility on the application and gain revenue for the company Show less

• 

  Yango

  Apr 2024 - now

  Key Account Manager