
Eva Christovova

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About me
Digital Marketing Specialist | PPC & Performance Marketing | Driving Customer Engagement through Social Media | Creative Campaigns & Analytics | Multichannel Strategy & Execution
Education

Software University
2016 -Professional Qualification in Digital Marketing MarketingActivities and Societies: https://digital.softuni.bg/

Veliko Tarnovo University "St. st. Cyril and Methodius"
2006 - 2010Bachelor's degree Bulgarian Language and LiteratureDegree Program Bulgarian Philology prepares philologists (specialists in Bulgarian language and literature) with wide qualification, which could realize themselves as teachers in high schools, lecturers in universities, as researchers in scientific institutes, journalists in various media, editors and collaborators in publishing houses, librarians, workers in museums, archives, public institutions, etc.

Sofia University St. Kliment Ohridski
2016 -Postgraduate Degree Cultural Management
Sofia University St. Kliment Ohridski
2010 - 2011Master's degree Literature, cinema and visual cultureThe program is oriented to students with interests in literary studies, film critical studies, theatre critical studies, visual arts and media. It introduces students to the pressing for contemporary culture questions of interaction between words and images. The transformation of the literary text into visual art and movies is scrutinized in theoretical and historical aspect. The programs offers courses which examine the theory of film art and the language of films, as well as courses… Show more The program is oriented to students with interests in literary studies, film critical studies, theatre critical studies, visual arts and media. It introduces students to the pressing for contemporary culture questions of interaction between words and images. The transformation of the literary text into visual art and movies is scrutinized in theoretical and historical aspect. The programs offers courses which examine the theory of film art and the language of films, as well as courses, dedicated to some film genres and other visual arts. The specific character of literary adaptation and film translation is also considered. Show less
Experience

Bulgarian National Television
Apr 2013 - Jul 2015Oversee the work of the producer on behalf of the studio, the financiers or the distributors. Ensure the show is completed on time, within budget, and to agreed artistic and technical standards.Select the writer/ the writers. Secure rights and financing. Select the creative team and principal castapprove the shooting script, schedule, locations and budget.Supervise production operations. Consult with the director.Approve weekly cost reports.Have final responsibility for the creative and business aspects of producing the series work with the network or production company on requirements such as final cuts, air dates and standards, and practices.Select and approve post-production facilities and editors.View dailies and approve final cuts of each show.Plan or approve publicity and promotional campaigns. Show less Showrunner "The day starts" (The daily morning show), "Sunday up to 3" (Weekly talk show). Both Live Broadcasted.Supervising the show day-to-day. Break down the screenplay into a timetable. Produce a provisional budget to show the total amount of funding required. Prepare the production schedule and budget and set the shooting dates. Oversee all pre-production activities. Set up the production office, deal with location scouting and selecting crew. Monitor production departments. Delegate the day-to-day operation of the production office to the Production Manager and Production Co-ordinatorsupport the director's vision. Deliver the production in timeoversee the execution of many decisions that must be made to deliver each day's shootnegotiating compensation (usually during pre-production) of crew members handle unanticipated scheduling changes and serve "as a liaison between the crew and the producer Show less
Executive Producer
Jan 2014 - Jul 2015Line Producer/Assistant Producer
Oct 2010 - Dec 2013Content Producer
Apr 2013 - Aug 2013

National Palace of Culture - Congress Centre Sofia
Aug 2015 - Jan 2017Create events, give expertise about the value for each component of event and their price realizationExecute overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation and client serviceBudgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans.Project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, conventionsNegotiating with partners and sponsors Identifying the target audienceDevising the event conceptPlanning the logistics and coordinating the technical aspects before actually launching the event Show less
Head Of Productions Department
Oct 2016 - Jan 2017Expert, Productions Deparment
Aug 2015 - Oct 2016

Self-Employed
Feb 2017 - Oct 2022Digital Marketing Specialist/ Performance & PPC Specialist• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain the social media presence.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies. • Plan, execute and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience.• Track, report and analyze website analytics, perform and optimize pay-per-click (PPC) initiatives and campaigns.• Optimize copy and landing pages for paid search engine marketing campaigns.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Solid knowledge of website analytics tools (Google Analytics).• Collaborate with agencies and other vendor partners.• Up-to-date with the latest trends and best practices in online marketing and measurement.• Devise, implement and run innovative campaigns across client accounts in line with the clients’ goals and objectives.• Manage budgets in line with strategy and ensure that monthly spend is on target.• Use a variety of proprietorial and third-party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behavior and add context to the performance of each account.• Setup and Manage Google network ads (Display, Search Network, Remarketing, etc.)• Experienced in Meta Ads, Google Ads, Bing Ads, Viber Ads etc. Show less

StakeHunters.com
Feb 2017 - Mar 2018Digital Marketing SpecialistResponsibilities:Assist in the formulation of strategies to build a lasting digital connection with consumers;Manage the digital presence of the brand;Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.);Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness;Be actively involved in SEO efforts (keyword, image optimization etc.);Provide creative ideas for content marketing and update website;Collaborate with designers to improve user experience;Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.);Acquire insight in online marketing trends and keep strategies up-to-date;Maintain partnerships with media agencies and vendors. Show less

Portokalena LTD.
Nov 2017 - May 2022Digital Marketing SpecialistDevelop, implement and manage marketing campaigns that promote our clients' companies and their products and/or services. Major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Identify and evaluate new digital technologies and use Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

Практикер
Oct 2022 - Sept 2024Digital Marketing SpecialistPlanning, managing, analysing and reporting of the paid digital marketing campaigns. Managing and coordinating the work of content creators, agencies, designers, and developers to ensure proper messaging, timing, and execution of campaigns.Managing the company’s social media presence - Facebook, Instagram, TikTok, Viber, YouTube, etc.

Технополис
Oct 2022 - Sept 2024Digital Marketing SpecialistDeveloped and executed comprehensive social media strategies across multiple platforms (Facebook, Instagram, TikTok, YouTube) to enhance brand visibility and engagement;Partnered with Marketing Manager to implement marketing campaigns and product communication initiatives;Managed relationships with agencies and vendors to ensure timely project delivery;Created innovative content strategies and brand campaigns to differentiate from competitors and drive measurable business results;Conducted data analysis of social media & advertising platforms performance metrics to optimize campaigns;Monitored industry trends and competitor activities to identify growth opportunities and improve brand KPIs;Managed end-to-end marketing asset creation and coordination, ensuring alignment with brand guidelines and standards;Built and maintained strong relationships with internal and external stakeholders to drive successful project execution. Show less

Portokalena Marketing Solutions
Sept 2024 - Mar 2025Expert Digital Marketing Strategies and CampaignsCreating long-term marketing plans and launch strategies for the agency's client products and services. Developing specific marketing plans for products and services, such as launch, promotion and marketing messages, promotional and distribution channels. Developing advertising and public relations strategies for products and services. Managing marketing budgets and advertising expenditure. Monitoring and analysing the results of marketing campaigns in order to optimise them. Keeping abreast of new digital marketing methods. Supervising marketing staff and ensuring that all objectives are met. Working closely with other departments and external suppliers to achieve common objectives. Show less

Shopfully
Apr 2025 - nowPartner Development Manager
Licenses & Certifications
- View certificate

An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business SchoolAug 2022 - View certificate

Mobile Marketing, Optimization Tactics, and Analytics
University of California, Irvine Division of Continuing Education I CourseraJan 2025 
Brand Building and Positioning
Telerik AcademyOct 2024
Honors & Awards
- Awarded to Eva Christovova"Golden Pen" Award Classic FM Radio May 2016 As an executive producer of the media project "Patent leather shoes of the Bulgarian Cinema" dedicated to 100-Years Anniversary of Bulgarian Cinematography.
- Awarded to Eva Christovova"Golden Rose" Award 33rd International Film Festival "Golden Rose" 2015 Nov 2015 For first time in history of the Festival special award was given to media for shows and initiatives dedicated to 100-Years Anniversary of the Bulgarian Cinematography.As an executive producer of the media project "Patent leather shoes of the Bulgarian Cinema".
- Awarded to Eva ChristovovaSofia Municipality Award for Bright Achievements in the Culture Sofia Municipality Sep 2013 Category: Media/JournalistAward for the team of the morning show "The day starts with culture"
- Awarded to Eva Christovova"Golden Pen" Award and Special Mention Classic FM Radio May 2011 "Golden Pen" Award and Special Mention for outstanding contribution to popularization and development of the national cultural values.As a line producer of the morning show "The day starts with culture".
Volunteer Experience
Volunteer
Issued by SOFIA DEVELOPMENT ASSOCIATION on Apr 2013
Associated with Eva ChristovovaVolunteer
Issued by 12th ISFF Detmold // Germany on Jul 2016
Associated with Eva ChristovovaPerson in charge for Veliko Tarnovo and Gorna Oryahovitsa Region
Issued by Self-Organization of Activists for Incrimination of the Animal Abuse on Apr 2010
Associated with Eva Christovova
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