Jeffrey Lo

Experience

• 

  University of Waterloo

  Sept 2014 - Dec 2014

  Communications and Alumni Relations Associate

  ● Created key advertisements for researcher information sessions, resulting in alumni attendance● Advertised Jack Rosen Memorial Award to 2500+ students, resulting in overwhelming participation ● Detailed alumni program feedback, communicated messaging to senior management● Maintained department Hootsuite account for consistent student updates● Initiated communication with prospective students, developing creating advertisements

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  University of Waterloo

  May 2015 - Aug 2015

  Social Media and Student Engagement Coordinator

  ● Created & executed marketing campaigns using: Adobe Photoshop, Illustrator & InDesign● Operated as a liaison for all internal and external social media and website inquiries ● Produced a unique, personalized catalogue for the Waterloo Store for the 2015- 2016 calendar year● Managed department social media accounts, resulting in consistent student engagement ● Developed “Welcome to the University of Waterloo” video with multiple university departments

• 

  University of Waterloo

  Jan 2016 - Jul 2016

  Communications Specialist

  ● Transformed marketing communications, including website, email and advertisements● Leveraged marketing opportunities, created opportunities to generate social media coverage● Worked with faculty & students to learn about user experience, contributed to process improvement ● Acted as a main point of contact for internal communication inquiries● Generated interest in external university exposure, supported registration in advertising programs

• 

  Starbucks

  Oct 2017 - Apr 2018

  Barista

  ● Led corporate brand campaigns, implemented marketing campaigns that yielded a profitable ROI ● Gathered guest reviews, made appropriate changes when required which led to consumer loyalty● Directed all writing campaigns at store level, leading to successful promotion● Improved product design, provided input in the development of food and beverage promotion● Contributed to project coordination, worked with team members on day-to-day marketing tasks

• 

  Rogers Communications

  May 2018 - Apr 2019

  Traffic Coordinator

  ● Managed OMNI & Sportsnet network logs, promotion & advertising ($1M - $2M weekly)● Assisted in the development of marketing and advertising campaigns, improved brand awareness● Monitored consumer behavior, analyzed feedback, supported in the development of social media● Coordinated the implementation of new brand initiatives, influential in developing communication● Supported in the development of ads & promotion, working with graphics & content specialist

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  Aviva Canada

  Aug 2019 - now

  • Recovery Adjuster

    Jul 2024 - now

  • Underwriting Technical Assistant

    Feb 2022 - Jul 2024

  • Property Claims Adjuster

    Aug 2019 - Jan 2022