Nader Dezfuli

Experience

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  SefrYek

  Mar 2010 - Mar 2011

  Business Development Specialist(SaaS, iOS and Android Apps)

  As a Business Development Specialist, I reviewed customer requests to ensure a clear understanding of business problems, gathered and documented specific business requirements, and collaborated with the development team to determine and deliver optimal solutions for the customer.Highlights:✅ Prepared a feasibility study of a mobile game platform by considering financial, marketing, and technical sections to raise funds from monetary institutions.✅ Conducted a market and competitor analysis to present mobile app market trends, particularly for the Android OS, to the tech team and management. This analysis resulted in a strategic roadmap change for the company.✅ Managed and operated the company's booth at the Iran Telecom Fair for one week, providing visitors with information about our services and engaging with potential customers by offering tailored solutions based on the company's capabilities, which led to securing 3 successful contracts.✅ Collaborated with the management team to define new value-added services (VAS) for two major mobile carriers in Iran, MTN and Hamrah Aval, resulting in the launch of over 5 services through these carriers.Key responsibilities:• Created and prioritized strategic target clients lists within a defined company's territory.• Engaged with potential clients daily through calls and email, aligning support with opportunities.• Provided recommendations to customers to help them achieve their goals by offering tailored portfolio solutions for their businesses.• Led the sales process from initial contact to closing, including managing negotiations and contract discussions.• Maintained long-term relationships and cultivated a network of high-potential customers.• Delivered regular reports and insights to managers and team members.• Identified and evaluated new business opportunities in the marketplace, assessing their value to the business. Show less

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  Payegan

  Apr 2014 - Sept 2015

  Product Manager (Affiliate Marketing Platform)

  As Product Manager of an affiliate marketing platform, I developed and implemented strategies to drive revenue growth by optimizing key performance indicators (KPIs), including the number of ad publishers, ad impressions, sales volume, and commission share per product.✅ Developed a new mobile affiliate ads capability by evaluating the market to expand the company's market share, enabling application developers to use the affiliate platform, which led to a 25% increase in income.✅ Defined the platform roadmap based on the affiliate market and the company's vision, leading to a strategic focus on messaging application advertising. This resulted in the development of software that delivers advertisements by leveraging phone numbers in messaging apps.✅ Identified trending products through market research and benchmarking, which increased revenue by 10% by adding them to the store and promoting them through affiliate marketing.✅ Implemented strategies to maintain and strengthen relationships with both current and past customers.✅ Recognized as Employee of the Month for outstanding performance in B2B platform sales. Show less

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  Karina Mobile Solutions

  Sept 2015 - Mar 2017

  Business Development Specialist

  As a Business Development Specialist for a value-added service provider to Iranian mobile network operators, offering products ranging from game platforms to music streaming apps, I focused on MOBAZI, a platform enabling indie game developers to publish and monetize their games. My role centered on identifying and partnering with developers to expand the platform’s game offerings.highlights:✅ Connected with over 100 game developers and integrated 300 games into the Mobazi platform through effective communication, negotiation, and technical integration.✅ Managed and launched a new SMS-based product through the MCI operator, enabling advertisers to broadcast services via personalized text messages, leading to a 10% ad click-through rate.responsibilities:• Supported and followed up with game developers by providing technical documentation for integration, ensuring successful connection to the Mobazi SDK• Ensured the on-time and high-quality delivery of applications and games.• Secured contracts with foreign game developers to publish their games in Iran. Show less

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  Tadbir Gostaran (TGBS)

  Mar 2017 - Sept 2019

  Product Manager

  As Product Manager, I oversaw multiple products, with a primary focus on 'IRANAPPS,' a leading local Android app marketplace. My key responsibilities included defining the product roadmap, prioritizing and launching new features, gathering user feedback, and driving continuous improvements. I worked closely with the technical team, applying Agile methodologies to ensure smooth execution and alignment with business goals.Key Achievements:✅ Implemented referral marketing for IRANAPPS, increasing monthly subscriptions by 10,000 and boosting user retention by 15%.✅ Launched a new game platform leveraging my experience and VAS capabilities, generating over $100K in monthly revenue.Other Responsibilities:• Conducted market research and competitor analyses to inform product strategy.• Reported directly to the CEO to ensure alignment with the company's strategic goals. Show less

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  Takhfifan | تخفیفان

  Feb 2020 - Mar 2022

  Product Manager (Marketplace - Internal platform)

  Takhfifan is an online platform that connects customers with discounted deals on a wide range of services, from dining and entertainment to unique experiences in various cities. As part of the product team, my primary role involved building a nationwide marketplace that enabled businesses to easily sign up and offer their services across the country.✅ Led end-to-end development of a digital marketplace now hosting 10,000+ unique services.✅ Automated the acquisition process for new businesses, reducing onboarding time from 5 days to 3 hours. This led to a 30% increase in the number of businesses onboarded monthly.✅ Developed a quarterly product roadmap by meeting with stakeholders(Marketing, Finance, customer support, Logistics, and Sales department) to determine requirements, creating user stories, and planning the product delivery.✅ Received the 'Outstanding Contribution to Productivity Award' for delivering an internal organization messaging platform that saved over 120 labor hours per week.✅ Increased the vendor sign-up conversion rate from 2% to 14% by collaborating with the product design team to define and validate the acquisition funnel of the marketplace, optimizing required fields through interviews, session recordings, and observations. Show less

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  Asan Pardakht

  Mar 2022 - Mar 2023

  Senior Product Manager

  Asan Pardakht, the largest super app in Iran, offers a comprehensive suite of online services and products. I managed 'HAAL,' an innovative healthcare platform providing medical consultations, an online medicine marketplace, and homecare support to users worldwide.✅ Led restructuring of 13 health services into 4 key categories based on their common attributes, improving cross-team collaboration and raising product managers outcome quality by 20%.✅ Launched an e-shop service based on user data, capturing 30% of the user base. This resulted in 200 daily orders and a 8% increase in total app revenue.Other actions:• Implemented a company-wide OKR framework, aligning 6 departments around clear objectives and improving goal attainment by 25%.• Implemented the Scrum framework and Jira tools within the tech and product teams to enhance the quality of outcomes. This transition to the new framework helped the teams align their work with the goals of each sprint. Show less

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  Yektanet | یکتانت

  Mar 2023 - May 2024

  Senior Product Manager

  Yektanet Holding, the largest online advertising network in Iran, entrusted me as Product Manager for Najva, a leading retention and marketing automation platform offering email, SMS, and push notification services.Highlights:✅Increased server uptime during peak times from 90% to 99% by redesigning and optimizing code flows with a team of 5 developers. This improvement reduced service disruptions and enhanced user satisfaction, resulting in a 10% increase in revenue due to handling a higher volume of inbound and outbound messages.✅Resolved a $1M account discrepancy for services sold over 4 years by reviewing database queries and collaborating with finance teams, resulting in a 11% reduction in financial errors across the organization.✅Integrated a new SMS provider, reducing costs by 23%, and redirected savings into user acquisition campaigns, improving conversion rates by 7%.Other Responsibilities:• Resolved miscommunication between the business and technical teams by implementing a request workflow through Jira.• Led OKR sessions for all team members in business and tech to plan their quarterly objectives based on business strategies.• Monitored weekly OKR meetings to ensure teams stayed on track with their objectives and key results. Show less