Xianxian Shi

Experience

• 

  Christing Information & Consulting Co, LTD

  May 2007 - Jul 2009

  Webmaster | HP Partner Portal

  1. Provide daily content publish & maintenance support for HP Partner Portal2. Design & blast newsletters to channel partners and provide EDM distribution tracking reports3. Handle calls & emails from channel partners, collaborate with IT and other internal teams for trouble-shooting4. Deliver & analyze APJ Portal BFT and ad-hoc Portal visit tracking reports for BU with Omniture SiteCatalyst & Business Objects5. Support global project deployment for content migration, User Acceptance Test(UAT) as well as Move to Production TestKey projects: Support next generation Portal release in 2008; Design internal newsletter template for Partner Portal Operation Bulletin Show less

• 

  Hewlett-Packard

  Jul 2009 - now

  Responsibilities:1. Provide qualitative analysis of online campaigns (Display/SEM/Social Media/Email/Mobile) with actionable insights to improve ROI2. Develop country and/or Region website performance dashboards for hp.com & hp online store Management with various Adobe Omniture tools3. Perform regular B2B & B2C competitor analysis with comScore Media Matrix4. Interact with User Experience team to understand project objectives, report and analyze KPIs for rollout and present findings on traffic & visitor behaviors5. Acts as the Subject Matter Expert (SME), providing consultancy on Omniture tagging, in-depth data mining & delivering web analytic training to BU, web developers & agencies when requested6. Coordinate between the marketing managers and reporting specialists to ensure deliverables meet business requirement, provide quotation & SLA negotiationKey projects: China Atlas Online Store new release in 2012; WW banner & homepage dashboard project; Global CaaS Header/Footer roll out project Show less Responsibilities:1. Collect & analysis team operation KPIs, IE, Six Sigma, fallout, Voice of the Customer (VOC) etc.2. Prepare for routine & ad hoc management review meetings & customer visits3. Maintain team management documentation and assist on internal & ISO audit4. Act as Innovation lead to support team achieve Kaizen/Lean projects target5. Coordinate with cross-functional teams & backup for team lead Key projects: Promotion Communication E2E TAT Reduction Project (Green Belt certificated) Show less Responsibilities:1. Work with sales operation manager to re-engineer HP promotion communication process and drive the project rollout in Asia Pacific region2. Lead a team responsible for providing end-to-end promotion communication support to sales managers in time bound manner3. Develop an integrated scorecard to view the performance of compliance, End to End Turn Around Time (TAT) & promotion website hit rate and highlight findings to Senior Management4. Create & maintain Standard Operation Procedure (SOP), perform quality control & mentor 5 process associates to achieve operation KPIs5. Act as SPOC for cross-function value-add programs initiated by WorldwideKey projects: APJ Promo Com Project rolled out to 15 countries with compliance scorecard highly recognized by Senior Management Show less

  • Web Analyst | Digital Analytics

    May 2012 - now

  • Business Process Analyst |Channel Sales Support Ops

    Jul 2011 - May 2012

  • Group Lead | Channel Sales Support Ops

    Jul 2009 - Jun 2011