Tyler C.

Experience

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  Rogers Media

  Feb 2011 - Dec 2013

  Photographer and Social Media Specialist

  Responsible for covering concerts, celebrity promotions, and meet-and-greets in Toronto. Managed content uploads to KiSS295.com, ensuring engaging and timely updates. Developed and executed social media campaigns to enhance brand visibility. Regularly updated KiSS92.5's social media accounts (Twitter, Instagram, and Facebook) with daily contest details, event photos, and current activations, reaching an audience of over 100k followers

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  SDI Marketing

  May 2011 - Dec 2013

  Infield Coordinator

  Coordinated and scheduled daily activities for field operations, ensuring smooth execution of all tasks.Produced detailed daily, weekly, and monthly client reports, providing actionable insights.Managed payroll distribution, ensuring timely and accurate payments.Developed content for online advertising and social media campaigns to increase brand visibility.Oversaw transportation, setup, and maintenance of footprint activations, ensuring flawless execution.Built and nurtured strong client relationships, working closely to advance program goals and set expectations for future campaigns.Organized and distributed premium items in the field to engage consumers and reinforce brand loyalty.Field Marketing (FM):Actively engaged consumers, promoting brand information and creating excitement around upcoming contests.Fostered brand awareness through compelling consumer interactions and storytelling.Facilitated sign-ups to the brand’s rewards website using an iPad, expanding the customer database and engagement. Show less

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  Reef Moxie

  Dec 2012 - Jan 2014

  Supervisor

  -Supervising teams of 3-4 BA'S -Data Capturing at Events.-Logistics -Transportation of materials and Personals.

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  CISS Canada, MLI and ILSC

  Jun 2013 - Sept 2013

  Social Media Specialist

  Managed social media accounts across Twitter, Facebook, and Instagram, creating engaging content through video, photography, and blogging. Analyzed content performance, tracking popularity and engagement metrics to inform strategy. Collected and reported data on a monthly basis.Key Accomplishments:Achieved over a 1000% increase in engagement within 3 months.Tripled Facebook Likes, significantly boosting community interaction and visibility.

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  10 Star Events

  Mar 2014 - Mar 2018

  Activations Manager

  •Designed and led large-scale brand activations and national marketing tours across Canada.•Managed logistics, field teams, and budgets to deliver best-in-class experiential campaigns.Toronto, Canada•Executed high-volume sampling programs that reached over 900,000 consumers, integrating social and video content strategies to extend campaign reach.•Fostered long-term client relationships, ensuring continued business growth and successful partnerships.

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  LAUNCH!

  Jun 2014 - Sept 2014

  Tour Operations Manager

  -Coordinated 7 reps throughout Toronto and Montreal -Client reporting-Traveling over 10,000 Km -Managing day by day operations of various events, load-in/out, repairs, staff, payroll, inventory etc-Budgeting and booking various events and venues across the country, hotels, truck maintenance,staff meals, laundry, travel, sourcing out materials and supplies, etc.

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  Gearwerx Experiential Marketing

  Apr 2015 - May 2015

  Project Coordinator

  Managed staffing of 30+ Technicians and Brand Ambassadors (BAs) for various programs across Ontario and Quebec, ensuring high-quality service and execution.Coordinated logistics for over 15 stores across Ontario, overseeing the timely delivery and setup of program materials.Led technical support for all in-field activations, troubleshooting issues and ensuring seamless operations.Managed the building and repair of event footprints, ensuring all activations were visually appealing and functional. Show less

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  LAUNCH!

  May 2015 - Oct 2016

  Tour Operations Manager

  Led and trained field teams, ensuring smooth execution of national events and activations.Built and maintained strong client relationships, providing regular updates and reporting.Managed all aspects of operations and logistics, including event load-ins/outs, staff coordination, payroll, and inventory.Handled budgeting and bookings for events, venues, hotels, truck maintenance, staff meals, travel, and other logistics across the country.Managed sourcing and procurement of materials and supplies for events.Created and executed social media content to promote events and engage audiences.Captured high-quality videography to showcase events and activations. Show less

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  Little Otavalo

  Apr 2017 - now

  Co-Founder

  Transforming my passion for Ecuadorean culture and style into a family-owned brand.

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  RHODDY Marketing Group

  Apr 2018 - Aug 2018

  National Tour Manager

  Key Responsibilities:Trained and managed field teams, ensuring seamless event activations and high-quality execution.Coordinated the setup and teardown of event assets, ensuring efficient operations at each location.Oversaw the distribution of samples at various festivals and events, engaging with consumers and promoting the brand.Managed operations and logistics, ensuring smooth processes across multiple locations.Provided detailed client reporting, tracking key metrics and event performance.Developed and executed social media content to amplify brand presence and engage with event attendees. Show less

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  Absolute Events and Management Toronto

  Sept 2018 - Jan 2019

  Project Manager

  Managed warehouse operations, ensuring the proper storage and maintenance of event assets.Oversaw the pickup, setup, and breakdown of event materials and assets.Led the creative process from concept to execution, ensuring cohesive and impactful event designs.Served as the primary event contact for festivals within Ontario, handling all communication and coordination on-site.

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  Match Marketing Group

  Jan 2019 - May 2019

  Field Merchandising Specialist

  Educated retail teams on product features, benefits, and brand standards.Executed merchandising strategies to optimize product placement and displays.Ensured alignment of in-store displays with brand guidelines.Trained staff to deliver exceptional customer service and product knowledge.Monitored product performance and made adjustments to improve sales.Collaborated with store management to ensure smooth execution of promotions and events.

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  CROSSMARK

  May 2019 - Jun 2020

  3m District Product Manager
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  Prime Marketing Agency

  Jul 2022 - Aug 2023

  Senior Event Marketing Manager

  •Led national experiential marketing campaigns, crafting brand storytelling strategies to enhance audience connection.•Managed event planning, from concept development to execution, ensuring activations delivered measurable impact.Toronto, Canada•Collaborated with clients and internal teams to tailor experiences to market needs while maintaining budget efficiency.•Provided post-event reporting and insights, demonstrating ROI and guiding future campaign strategies.

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  Investment Planning Counsel

  Aug 2023 - Nov 2024

  Marketing Manager

  •Executed national marketing programs to increase brand visibility and drive audience engagement.•Developed and implemented B2B marketing strategies across paid, owned, and earned channels.Toronto, Canada•Led high-level executive events (SLT and CAB) that elevated brand excitement and stakeholder engagement.•Sourced and managed vendor partnerships, optimizing for cost efficiency and performance.•Delivered post-campaign reporting and insights to measure impact and optimize future initiatives. Show less

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  Bottle Cap

  Jan 2024 - Jan 2025

  Freelance Event Manager

  •Executed consumer-facing experiential campaigns designed to elevate brand awareness and deepen engagement.•Managed event strategy, staffing, vendor negotiations, and on-site execution across multiple markets.Toronto, Canada•Developed activation plans aligned with client business objectives, ensuring a seamless guest experience.•Partnered with cross-functional teams to create innovative brand moments with measurable results.