
Muhammad Arya Wirawan
Search Engine Optimization Specialist

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About me
Marketing Enthusiast | Ex-Digital Marketing Intern at Telkom Indonesia | Awardee of Bank Indonesia Scholarship
Education

University of Singaperbangsa Karawang
2020 - 2024Bachelor's degree Marketing/Marketing Management, General 3.83/4.00● Participated in the MSIB Program at Skilvul Tech4Impact● Participated in the MSIB Program at PT Hashmicro Solusi Indonesia● Participated in the Magang Generasi Bertalenta (MAGENTA) Program at PT Telkom Indonesia● Participated in a marketing plan competition, including market situation analysis, segmenting, targeting, positioning, goals, brand messaging, and marketing strategies and programs.● Served as a Teaching Assistant for a course for one semester● Conducted research… Show more ● Participated in the MSIB Program at Skilvul Tech4Impact● Participated in the MSIB Program at PT Hashmicro Solusi Indonesia● Participated in the Magang Generasi Bertalenta (MAGENTA) Program at PT Telkom Indonesia● Participated in a marketing plan competition, including market situation analysis, segmenting, targeting, positioning, goals, brand messaging, and marketing strategies and programs.● Served as a Teaching Assistant for a course for one semester● Conducted research on consumer behavior in purchasing decisions Show less
Experience

HashMicro
Feb 2023 - Jun 2023Search Engine Optimization Specialist● Managed and optimized website content, implementing effective keyword strategies to enhance the online presence of HashMicro Indonesia.● Tracked and analyzed keyword rankings, consistently achieving improved page ranks for targeted keywords, contributing to enhanced visibility on search engines.● Successfully increased website organic traffic by 37% and grew organic keywords by 40% through strategic content optimization and keyword strategies, resulting in a significant boost in leads and sales.● Diagnosed and resolved indexing issues promptly, ensuring smooth website functionality and uninterrupted online visibility.● Conducted in-depth analysis of competitors and Search Engine Results Pages (SERP) to create insightful content briefs, contributing to a more competitive and strategically aligned online presence. Show less

Telkom Indonesia
Apr 2024 - Sept 2024Digital Marketing● Conducted in-depth research to understand and articulate the value of the company’s products by analyzing market needs, consumer behavior, and industry trends, providing critical insights that inform and shape marketing campaigns.● Successfully implemented social media marketing increasing impressions by 204%, 14.238 accounts reached, and also increased 70% profile visits within 3 months● Developed compelling copywriting and content strategies across social media channels, aligning with market trends to effectively engage the target audience and drive brand messaging.● Contributed articles to support content marketing initiatives, ensuring relevance and value for the target audience.● Developed and implemented comprehensive marketing plans, including campaign strategies, content calendars, and performance metrics, to achieve business goals and enhance brand visibility across various platforms Show less

Global Service Indonesia
Nov 2024 - nowMarketing Staff
Licenses & Certifications

Social Media Marketing
HubSpot AcademyOct 2024
Tech4Impact: Front-end Web Development | Studi Independen Bersertifikat (Kampus Merdeka)
SkilvulAug 2022
Honors & Awards
- Awarded to Muhammad Arya WirawanThird Place Winner in the #Tech4Impact Demo Day by Skilvul: Front-End & Back-End Web Development PT Impactbyte Teknologi Edukasi Dec 2022 Thrilled to have clinched the prestigious third-place position in the #Tech4Impact Demo Day organized by Skilvul, showcasing my expertise in both Front-End and Back-End Web Development. This achievement reflects my dedication, technical proficiency, and commitment to making a positive impact in the ever-evolving tech landscape.
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