Muhammad Arya Wirawan

Muhammad Arya Wirawan

Search Engine Optimization Specialist

Followers of Muhammad Arya Wirawan476 followers
location of Muhammad Arya WirawanBekasi, West Java, Indonesia

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  • Timeline

  • About me

    Marketing Enthusiast | Ex-Digital Marketing Intern at Telkom Indonesia | Awardee of Bank Indonesia Scholarship

  • Education

    • University of Singaperbangsa Karawang

      2020 - 2024
      Bachelor's degree Marketing/Marketing Management, General 3.83/4.00

      ● Participated in the MSIB Program at Skilvul Tech4Impact● Participated in the MSIB Program at PT Hashmicro Solusi Indonesia● Participated in the Magang Generasi Bertalenta (MAGENTA) Program at PT Telkom Indonesia● Participated in a marketing plan competition, including market situation analysis, segmenting, targeting, positioning, goals, brand messaging, and marketing strategies and programs.● Served as a Teaching Assistant for a course for one semester● Conducted research… Show more ● Participated in the MSIB Program at Skilvul Tech4Impact● Participated in the MSIB Program at PT Hashmicro Solusi Indonesia● Participated in the Magang Generasi Bertalenta (MAGENTA) Program at PT Telkom Indonesia● Participated in a marketing plan competition, including market situation analysis, segmenting, targeting, positioning, goals, brand messaging, and marketing strategies and programs.● Served as a Teaching Assistant for a course for one semester● Conducted research on consumer behavior in purchasing decisions Show less

  • Experience

    • HashMicro

      Feb 2023 - Jun 2023
      Search Engine Optimization Specialist

      ● Managed and optimized website content, implementing effective keyword strategies to enhance the online presence of HashMicro Indonesia.● Tracked and analyzed keyword rankings, consistently achieving improved page ranks for targeted keywords, contributing to enhanced visibility on search engines.● Successfully increased website organic traffic by 37% and grew organic keywords by 40% through strategic content optimization and keyword strategies, resulting in a significant boost in leads and sales.● Diagnosed and resolved indexing issues promptly, ensuring smooth website functionality and uninterrupted online visibility.● Conducted in-depth analysis of competitors and Search Engine Results Pages (SERP) to create insightful content briefs, contributing to a more competitive and strategically aligned online presence. Show less

    • Telkom Indonesia

      Apr 2024 - Sept 2024
      Digital Marketing

      ● Conducted in-depth research to understand and articulate the value of the company’s products by analyzing market needs, consumer behavior, and industry trends, providing critical insights that inform and shape marketing campaigns.● Successfully implemented social media marketing increasing impressions by 204%, 14.238 accounts reached, and also increased 70% profile visits within 3 months● Developed compelling copywriting and content strategies across social media channels, aligning with market trends to effectively engage the target audience and drive brand messaging.● Contributed articles to support content marketing initiatives, ensuring relevance and value for the target audience.● Developed and implemented comprehensive marketing plans, including campaign strategies, content calendars, and performance metrics, to achieve business goals and enhance brand visibility across various platforms Show less

    • Global Service Indonesia

      Nov 2024 - now
      Marketing Staff
  • Licenses & Certifications

    • Social Media Marketing

      HubSpot Academy
      Oct 2024
    • Tech4Impact: Front-end Web Development | Studi Independen Bersertifikat (Kampus Merdeka)

      Skilvul
      Aug 2022
  • Honors & Awards

    • Awarded to Muhammad Arya Wirawan
      Third Place Winner in the #Tech4Impact Demo Day by Skilvul: Front-End & Back-End Web Development PT Impactbyte Teknologi Edukasi Dec 2022 Thrilled to have clinched the prestigious third-place position in the #Tech4Impact Demo Day organized by Skilvul, showcasing my expertise in both Front-End and Back-End Web Development. This achievement reflects my dedication, technical proficiency, and commitment to making a positive impact in the ever-evolving tech landscape.