Maxwell Lanham

Experience

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  Ultimate Basketball Training

  Jan 2019 - Jan 2021

  Coach

  - Coached co-ed basketball camp, guiding students of all ages in fundamental skills, game rules, and sportsmanship- Partnered with peers to design and implement daily practice plans, enhancing skill development and performance

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  Shoevenirss

  Jul 2021 - now

  Company Owner

  - Established and manage shoe cleaning company, overseeing all aspects of business operations- Implemented targeted digital and outreach marketing strategies, boosting leads, conversions, and sales growth- Manage payment solutions, transactions, budgeting, and data tracking in Excel for accuracy

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  James Madison University

  Aug 2022 - now

  Men's Basketball Student Manager

  - Manage a team of 17 players, overseeing on-court performance to enhance team success and development- Analyze opponent data through Synergy Sports and present insights in Excel to improve team performance-Use data analytics from Synergy Sports and Excel insights to replicate opponents’ strategies in practice, optimizing team preparation and performance