Kewei Zhao

Experience

• 

  Waggener Edstrom

  Nov 2012 - Jan 2013

  PR intern

  Three-month internship role where responsibilities included online monitoring and managing Weibo account for Porsche Centre. Support on PR materials and event organisation for Nike Cole Haan 2013 Spring Launch. Maintain and manage media relations.

• 

  Edelman

  Jan 2013 - Jan 2014

  Account Executive

  Responsible for social media content development, campaign strategy planning and execution, KOL management, and support for new business pitches, PR event and copywriting. Clients included American Cotton, Whisper (P&G’s Always in China) and Crest. Weekly report and daily briefings with clients in English.

• 

  Kewei's Kitchen

  Jan 2017 - Jan 2018

  Founder

  Kewei’s Kitchen was a project started from a market stall in Kødbyen Marked & Mad in July 2017 before moving to a weekly pop-up in Spisehuset twice a week from October 2017 until April 2018. The mission is to change perspectives on Chinese food by using top-class ingredients allied to Nordic ambience and provide a refreshing culinary experience by showcasing authentic and creative regional flavours throughout China. During the pop-up period, Kewei’s Kitchen successfully established a brand identity, built a solid fan base on social media and created a real buzz on the Copenhagen food scene. We have achieved positive reviews from customers and have also drawn various media attention from the CPH Post and DinnerBooking.com. The business was paused due to my pregnancy and motherhood. Voir moins

• 

  Mano Copenhagen

  Jan 2018 - Nov 2019

  Planner & Strategist

  Responsible for strategising the SK-II Meet Halfway CNY campaign. Main tasks include SoMe research, develop orchestration strategies, convo mapping and social listening, working closely with client, creative agency and media partners. I went on maternity leave in December 2018 then continued to work part-time until November 2019.

• 

  Chloe Creative

  Jan 2022 - now

  Branding & Content Specialist

  Achievements:-Significantly increased clients' followers, with one client experiencing a 50% growth in the first month. One of the KOL collab reels reached more than 400K views and still growing.-Personal brand @Chloe_wokandroll gained more than 1K followers in three months through creating high quality food related content-Create engaging digital content for businesses (restaurants, massage clinics, and fitness studios) to enhance their online presence and attract clients.-Design social media campaign strategies, KOL collaborations and business -Provide holistic brand/business consultation services through Meta data analysis and goole analysis to drive sale, rebrand and improve brand image. -Design logos, websites, posters, banners, and other brand-related materials to ensure cohesive brand identity and social media aesthetics.-Managed multiple projects simultaneously, consistently meeting deadlines and maintaining high-quality standards with high client satisfaction. Voir moins