Aaron Malcolm

Experience

• 

  D1 Media

  Jan 2015 - Mar 2018

  Marketing Assistant

  - Researched digital advertising environment and target market through POV reporting- Performed SEO adjustments on website to improve Google ranking, CTR and lead generation- Used social media platforms to engage with audience and monitor page activity- Created pricing tiers of photo packages for clients to choose from- Executed Facebook advertising campaigns through Facebook Business Manager using audience targeting to increase leads by 15% on company website

• 

  The Shepherd Group

  Mar 2018 - Aug 2019

  Digital Marketing Strategist

  - Wrote industry specific blog posts for company website- Launched E-mail marketing campaigns using lists and templates created within Mailchimp- Analyzed metrics for website using Google analytics to evaluate KPIs for improving click through rate and traffic to generate more subscribers - Created trade show banners, and other marketing material using Adobe Suite

• 

  Bryan Bravo Photogrpahy

  Sept 2019 - Sept 2021

  SEM Account Coordinator

  - Perform keyword research using Google keyword planner, Google Trends and other online tools- Created targeted search ads based on historical metrics for keywords- Monitored ad performance regularly using Google Ads Manager - Monitored website traffic and other metrics using Google Analytics- Made adjustments to website including improving HTML tagging and design improvements

• 

  Saatchi & Saatchi

  Jan 2022 - now

  - Responsible for managing paid search efforts for the USA National account of Toyota Motor Co. and formerly the Southeast USA district of Toyota. - Created and managed a paid search account with a $2,300,000 annual budget, over $190k monthly.- Oversaw new campaign and campaign type creation that helped increase total year over year conversions by 236% for the account, Including Display, Discovery, Video, and the company's first Performance Max Campaign.- Provided account management practices for search campaigns such as audits and budgeting resulting in a 50.3% growth in conversions year over year and a 20% decrease in cost per conversion. - Increased traffic by a total of 350%, at target ROAS, for the overall account- Maintained and regularly updated analytics dashboards and presentations for management and technology teams as well as presented findings to clients and partnering marketing teams to educate and achieve success.- Worked with Google Analytics via importing goals to Google Ads- Experienced in third party software tools used for delivery and measurement such as Google Analytics, Google Ads Editor, Microsoft Advertising Editor, Excel and Data Studio Show less

  • SEM Specialist

    Mar 2023 - now

  • SEM Coordinator

    Jan 2022 - Mar 2023