Lourdes Monso Migoya

Experience

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  Gesdocument

  Jan 2008 - Jan 2008

  Internship

  - Support the accounting and legal documentation management of a selected group of small companies

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  Nissan Motor Corporation

  Dec 2008 - Aug 2018

  Secure the successful launch of the All-New Nissan Micra in Spring 2017:• Orchestrated the European product/marketing strategy, in line with the product repositioning.• Built the business case in coordination with 27 markets, improving by 0.8% the profit, 9% the vol.• Guided and validated all market-specific product life cycle events and product line-up and mix.• Guided and validated all market-specific prices, discounts, and sales campaigns.• Orchestrated the launch (production, sales ramp-up, digital/retail communications, events, PR, sales training activities) incl. budget, plan, and KPIs, in liaison with 25 depts., agencies, and suppliers (Renault SA)• Assessed the launch performance, identifying R&Os, and implementing countermeasures.• Coordinated Business Plan, and monthly cycles. Show less Optimized the product management processes to maximize synergies, consistency, alignment to the brand and reduce expenses:• Mktg owner of Vehicle Launch Plan, Lifecycle Plan, and Business Plan processes• Designed and implemented: - New Model Launch (NPI) processes (guidelines & tools) - Model Launch Status Reviews (KPI tracking, R&O, countermeasures) - Product Management guidelines and toolboxes aimed at optimizing the product performance, fostering synergies, and reducing expenses. (i.e., -2M-eur in prototype vehicle costs.) • Coordinated monthly cycles and reporting processes, in assistance to the S&M executive board. Show less

  • Marketing Management Consultant

    Aug 2017 - Aug 2018

  • Nissan Micra - European Marketing Product Manager

    Jun 2015 - Jul 2017

  • Product Portfolio Coordinator

    Nov 2012 - May 2015

  • Product Portfolio Specialist

    Sept 2010 - Oct 2012

  • LCV Marketing Specialist

    Dec 2009 - Aug 2010

  • LCV Brand Manager Assistant

    Dec 2008 - Nov 2009
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  Metaco SA

  Sept 2018 - Jan 2020

  Marketing and Communications Manager

  Define and deploy METACO’s marketing strategy and GTM plan maximizing awareness and engagement across key audiences.• Defined METACO and SILO (product) marketing strategy, KPIs, plan, and budget.• Ensured compelling/consistent messaging tailored to each target audience.• Defined and developed retail assets (brochures, website, video, merchandising, banners) content marketing (whitepapers, vlog, social media posts, newsletters) and press deliverables (press kits/stories).• Planned, coordinated, and supported on-site sales, press, client, and engagement events.• Negotiated contracts with vendors, agencies, consultants, partners, and sponsorees.• Built marketing synergies and cooperation with shareholders, partners and vendors.*METACO is a Swiss fintech company providing institution-grade digital asset management solutions for banks. METACO's digital asset storage solution, SILO, allows custodians to integrate and manage crypto assets in a secure, flexible, and scalable manner* Show less

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  Les Batôns

  Jul 2020 - now

  Co-Founder

  Les Bâtons is a family-run business focused on the design and production of 99% recyclable, Swiss-made, and cleverly designed ski and trekking poles. Created and handmade by Axel Lehmkuhl in Corsier-sur-Vevey. Mission: Assist the product development, and handle all communications activities. www.lesbatons.ch

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  Liebherr Group

  Sept 2021 - Dec 2021

  Marketing Manager - Combustion Engines

  • Defined the 2022 Marketing strategy, plan, and budget for the small engine portfolio. • Secured sales asset accuracy and outlined marketing best-practices.

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  Align Technology

  Mar 2022 - Mar 2023

  Product Marketing Manager

  Manage the deployment and commercial launch of iTero Imaging Systems software upgrades/updates, and features in EMEA.Develop iTero Market Intelligence

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  Conextivity

  Apr 2023 - now

  • Head of Operational Excellence

    Jul 2024 - now

  • Tech&Ops Transformation Lead

    Jan 2024 - Jul 2024

  • Product Manager - Cable Assemblies

    Apr 2023 - Jan 2024