Molly Turner

Experience

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  Starwood Hotels & Resorts Worldwide, Inc.

  Feb 2012 - Jan 2014

  Group Sales Manager for the largest Starwood Hotel in NYC (Sheraton NY Times Square) responsible for securing small group corporate business (finance and insurance clients).Closing Week Contract Co-Champion Q2’ 2014. Ranked top 10% of Northeast Sales Managers for Competitive Shop Score of 93% (Avg. 82%). Supported four Account Directors for the NYC Metro Market (11 NY-NJ Hotels) including hotel brands such as the W, Sheraton, Westin, St. Regis. Responsible for contract management.

  • Sales Manager

    Jan 2013 - Jan 2014

  • Sales Marketing Coordinator

    Feb 2012 - Sept 2013
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  Vineyard vines

  Aug 2015 - Jan 2020

  vineyard vines is a privately held, American clothing and accessory retailer that operates in over 100 retail locations including an outlet division, e-commerce business, domestic distribution center, and is also carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.Oversaw all channel marketing for retail and outlet divisions ($280M+ combined annual sales), responsible for new quarterly marketing initiatives to achieve customer acquisition and retention goals. Manager to the Retail Marketing Coordinator, On-Deck Program Coordinator, and seasonal interns. Accountable for oversight of all timely marketing communication to field leadership for events, promotions, and seasonal campaigns (112 stores). Managed a $1.4M channel marketing budget for all print, digital, events, advertising, and promotional projects.Responsible for clear presentation of marketing brief objectives to the creative team and for final-sign off all assets.Garnered key partnerships with local media and property management, negotiating ad placement to help drive store traffic.Led the Gift with Purchase task force (7 departments), conceptualized marketing strategy and executed campaign roll-out with on-trend gifts (6/year). Drove $3.9 revenue lift ($1.5M YOY, +65% to LY, 2017-2018).Negotiated contract and implemented new SaaS retail marketing platform, resulting in +71% engagement YOY. Show less Fielded all marketing and event requests for 112 stores and ensured marketing assets were received for local initiatives.Delivered 28 successful store-opening marketing campaigns across the country in under 2-years, meeting high demands and short deadlines. Interfaced with real estate, finance, vendors, and property management. Organized marketing for and helped execute key events (10th year brand anniversary Greenwich flagship party, Grand Central Terminal Store Opening, Jim Nantz Collection Launch Event)Leveraged project management tools (Basecamp, Monday.com) to provide prompt feedback to creative designers and to efficiently route assets for approvals from leadership. Developed first-ever evergreen retail/outlet marketing package of 250+ print assets, reducing annual costs by approx. 30%. Show less

  • Marketing Manager

    Jan 2018 - Jan 2020

  • Retail Marketing Specialist

    Jan 2016 - Jan 2018

  • Assistant Store Manager, Greenwich Flagship

    Aug 2015 - May 2016
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  Triumvirate Environmental

  May 2020 - Jul 2021

  Account-Based Marketing (ABM) Manager

  Triumvirate is a privately held, fast-growing B2B environmental professional services & consulting firm in the U.S. & Canada.Relaunched the company's ABM program; personally executed 11 tier I and 6 tier II campaigns, targeting enterprise- and mid-level annuity accounts (e.g., Gilead, Tesla, Novartis, Editas Therapeutics, Lockheed Martin), generating $4.6M new opportunity pipeline, influencing $28M+.Platforms engaged with: HubSpot, Salesforce, Terminus, Bombora, Oracle CxDeveloped campaign strategy, wrote copy, and designed compelling ABM creative (personalized ads, landing pages, nurture email sequences) keeping accounts engaged, exceeded ad KPIs, (+271% to goal CTR), and achieved campaign goals.Implemented an SOP with the Sales Development team; generated 290+ high-fit prospects and new leads in 3 months.Integral role in transitioning the marketing team to new Oracle CX platform; tested in sandbox, provided vital feedback, and identified as a champion user. Strategized with Terminus' Digital Media Manager to improve ad engagement and stay within campaign budgets.Re-negotiated contract for ABM platform (Terminus) at a lower rate with new concessions and platform enhancements. Show less

• 

  Boston College Carroll School of Management

  Aug 2021 - May 2023

  MBA Candidate - Full-time Student
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  Bank of America

  Jun 2022 - Aug 2022

  Strategy Consultant - Summer Associate

  Part of an internal strategic consulting team that takes on high priority projects across four of the company’s eight major lines of business, including Retail Banking, Preferred & Small Business Banking, Business Banking and Global Commercial Banking.

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  Bank of America

  Jul 2023 - now

  Internal consultant, to-date have been staffed on 5 different high priority projects across Retail, Preferred, and Small Business, Global Commercial Banking, and Data, Digital and Global Marketing. Collaborate closely with internal teams to understand pain points, identify root causes, evaluate relevant data, and derive insights that drive informed recommendations and actionable roadmaps for business improvement and improved client experiences.

  • Strategy Consultant - 2nd Year Associate, Strategy & Business Ventures

    Jul 2024 - now

  • Strategy Consultant - 1st Year Associate

    Jul 2023 - Jul 2024