Emily Ekman, MBA

Experience

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  Monarch Estates and Homes

  Mar 2012 - May 2014

  Architectual photographer

  Coordinated photography at corporate events, soirees, and open houses. Worked with management to conceptualize creative direction.

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  Grill On The Alley

  Mar 2016 - Jun 2019

  Front Server

  ▪ Cultivated profitable client relationships creating business for myself and the establishment▪ Maintained excellent customer service by creating a personal dining experience through; acutelistening skills, predicting guests needs and executing frequent quality checks▪ Quickly promoted to Front Server position▪ Effectively upsold items to increase restaurant profitability▪ Exceptional interpersonal and team-building skills with an aptitude for building rapport withcustomers, managers, and colleagues▪ Success multitasking while remaining professional and courteous in fast-paced environments Show less

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  Hock+Hoof

  May 2019 - Mar 2020

  Server

  ▪ Maintained customer service by devising a personal dining experience through; acutelistening skills, predicting guests needs and performing frequent quality checks. Received 10 5-star reviews on Yelp and 3 secret shop reports over 90%▪ Maintained high guest average (>$100) and top sales often (>$2000) by upselling▪ Cultivated profitable client relationships creating regular business for restaurant▪ Collaborated with coworkers and management to accomplish seamless service▪ Multitasked assistance to colleagues to foster teamwork, in environments of up to 30 employees, while remaining professional and courteous in fast-paced environment▪ Planned and managed large buy-out events (10 to 60 people) with high customer satisfaction Show less

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  NOW PR

  Sept 2019 - Mar 2020

  Public Relations Intern

  ▪ Performed concierge and front-desk services, managing and dividing duties with 4 trainees; proposed installation of sample management system, monitoring location of lost and unreturned items, reduction of sample loss by 50%▪ Developed innovative ways to brand a client by strategic campaign development and management plans ▪ Researched and built data bases to target advertisements, increasing PR coverage▪ Organized marketing press events▪ Ensured placement of designs in top-tier editorial or red-carpet settings▪ Created weekly press releases and electronic press kits for 5 brands▪ Strategized celebrity seeding with a 70% success rate and communicated follow-up with talent management▪ Conceptualized magazine design and assisted production department on each issue▪ Contacted and collaborated with 5 photographers, 4 makeup artists, 3 stylists and 12 models to oversee 5 different photoshoots▪ Wrote 3 celebrity interviews, as well as contributed story ideas for individual 3 consecutive issues Show less

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  Chapman University

  Sept 2020 - Feb 2021

  Graduate Student Assistant
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  Zevia

  Feb 2021 - Sept 2021

  Marketing Intern

  ▪ Supported Senior VP Marketing in implementing a long-term consumer-centric brand plan to drive and sustain brand awareness and engagement▪ Developed comprehensive marketing plans to increase household penetration and buy rateCollaborated with internal and external teams to developed and execute ideas across omnichannel marketing vehicles such as OTT, OOH, and Digital▪ Worked closely with cross-functional teams, such as Operations, Sales, and eCommerce, to ensure cohesive and integrated execution of brand campaigns across all channels ▪ Liaison and day-to-day point of contact with many various external agency partners▪ Ensured legal compliance requirements were met for marketing initiatives and supervisor approval for all campaign items▪ Submitted requests for copy and design and monitored for brand consistency and coherency for all projects▪ Created campaign based monthly and quarterly recaps on performance to ensure priorities are being achieved▪ Leveraged data and conducted market research to identify unique and specific target segments and craft a marketing strategy suitable for each segment▪ Managed Coupon activations on various platforms and report weekly on the performance of activations▪ Managed Delivery Platforms including daily budget allocation, daily bids, awareness driving activations, and monthly performance reporting Show less

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  Techtronic Industries - TTI

  Jun 2022 - Nov 2022

  Leadership Development Program

  Sales and KPI Management ▪ Monitored weekly sales and analyzed monthly results to identify additional opportunities and understand the competition▪ Managed and grew $3.3 Million dollar market, maintaining 8th place standing in YTD Sales out of over 1000 stores (10% Comp YOY) Event Marketing ▪ Planned and executed demo events to increase awareness and drive sales for TTI Relationship Building and Negotiation ▪ Initiated and provided in-store product training sessions and demonstrations to educate store associates, management, and customers ▪ Cultivated relationship with Home Depot management to negotiate quarterly end cap takeovers and regular demo event schedule Show less

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  Dole Sunshine Company

  Dec 2022 - Aug 2024

  ▪ Developed and presented monthly analyses to leadership, providing actionable insights derived from Circana consumption data, competitive activity, and internal metrics on shipment trends and fill rates, crucial for informed decision-making▪ Conducted weekly base and innovation calls with cross functionals, including Product Development, Sales, Supply Chain, Finance, RGM, and Operations, to develop strategies that drive growth, deliver objectives, and overcome executional and logistical hurdles▪ Collected insights on consumer trends, competitive landscape and market dynamics to create presentations for Situation Analysis and 3 Year Business Planning▪ Managed budgets for 2 product lines, integrating meticulous budget management and forecasting processes▪ Achieved forecasting accuracy within a 5% margin of error through close collaboration with finance partners to reconcile spending▪ Led development and successfully launched 6 innovative products to meet aggressive in-market timing and strategically expanded the brand into a new market category ▪ Drove comprehensive packaging updates for over 26 existing products, pioneering new brand standards to elevate market competitiveness, and contributing to record-breaking EBIT performance▪ Managed 6 agencies, 30+ partners to facilitate campaign development and execution, monitoring KPIs, optimizing resource utilization, and maximizing campaign impact across all touchpoints (media, PR, experiential events, sampling, shopper marketing, etc) Show less

  • Associate Brand Manager, Pantry and Good Crunch

    Mar 2024 - Aug 2024

  • Assistant Business Manager, Pantry and Good Crunch

    Jul 2023 - Mar 2024

  • Assistant Business Manager, Pantry

    Dec 2022 - Jun 2023