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Julibeth Rodríguez

Julibeth Rodríguez

Digital Strategist

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location of Julibeth RodríguezDistrito Nacional, Dominican Republic

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  • Timeline

  • About me

    Head at BL

  • Education

    • Pontificia Universidad Católica Madre y Maestra

      2013 - 2017
      Mass Communication/Media Studies

      Activities and Societies: Asociación Estudiantes de Comunicación Social (AECS)

    • Harvard Extension School

      2021 - 2022
      Marketing Management Marketing/Marketing Management, General

      Improvement in the ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans.Topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications—including advertising, public relations, internet marketing… Show more Improvement in the ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans.Topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications—including advertising, public relations, internet marketing, social media, direct marketing, and sales promotions. Through a combination of interactive discussions, cases, practical examples, individual assignments, and a group project, the course applies marketing topics to consumer and business-to-business products, services, and nonprofit organizations. Students gain significant experience in communicating and defending their marketing recommendations and building on the ideas of others. Show less

    • Universidad Iberoamericana

      2017 - 2017
      Diplomado Market Readiness BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

  • Experience

    • LABYA - CONSULTORIA ESTRATEGICA

      Oct 2015 - Dec 2017
      Digital Strategist

      Content creation – copy writing, video, pictures, forums, updates or blogging; creating a fresh supply of interesting news from the company Technical – managing and supporting the key technical/.online interface with members/customersSocial Media Analyst - improving and building a company's online presence and brand awareness through use of social media. Able to interpret social media and other online data to react to issues and other concerns that may affect a company's image or profit. Social media marketing – creating, managing and growing the company’s presenceCustomer relations – customer support – answering questions (text, phone, e-mail) and managing any online feedbackROI, SMO - Return of investment, social media optimisationLABYA is an award-winning consulting firm specialized in the areas of communications, business, technology and go-to-market strategies. We add value by creating unique and long-lasting relationships between brands and consumers with a focus on the business impact. LABYA is the only local firm that applies Behavioral Science & Behavioral Economics principles to its strategies. A common denominator in our strategies is helping and guiding our clients in reaching their business goals by reducing and eliminating the existing barriers between the economic agents in the context of investment decision-making within our areas of expertise. Our strategists have amassed over 85 awards for creativity and effectiveness in integrated communication strategies. Among them: 2 Gold, 1 Silver and 3 Bronze Cannes Lions; 3 Grand Prix and 2 Best of Shows in other international creativity festivals. Show less

    • Capital DBG

      Jan 2018 - Nov 2018
      Medios Digitales

      ・ Design digital marketing strategies・ Optimize active campaigns to improve ROI・ Present to the client the objectives, scope and benefits of carrying out the campaign・ Make quotes based on the needs of the client・ Suggest platforms for advertising・ Present reports of the results of the different campaignscapitaldbg.com

    • BL

      Jan 2018 - now

      Clients include: Grupo Rica, AFP Siembra, MINI and BMW. Partner associate in BL Marketing, a full-service Digital Marketing Agency based in the Dominican Republic.bl.com.do

      • Head

        Nov 2018 - now

      • Managing Partner

        Jan 2018 - now

  • Licenses & Certifications

    • Ad Manager

      EXIMEDIA SRL
      May 2017

    • Analítica para Redes Sociales

      EXIMEDIA SRL
      Dec 2015

    • Community Manager

      EXIMEDIA SRL
      Jun 2015