Ashish Rai

Experience

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  Link Plus Offshore Pvt. Ltd.

  Dec 2006 - Apr 2011

  LinkPlus Offshore started as a web design company and later transformed to become a full service web design and internet marketing company primarily serving US based companies.I initially joined the company (previously LinkTree) as an inside sales rep and quickly moved on to become a sales ops supervisor, managing 10+ sales reps primarily selling web-based services over the phone. As the company grew and merged with another offshore company (LinkPlus Offshore), I transitioned into a QA guy (web projects and usability), and in between developed some tech chops that later helped me to become a well-rounded digital marketer. Show less

  • Manager - Search Marketing

    Sept 2010 - Apr 2011

  • Associate QA Manager - Web Usability

    Jan 2009 - Sept 2010

  • Quality Assurance Supervisor

    Apr 2008 - Dec 2008

  • Frontline Supervisor- Sales Operations

    Dec 2006 - Apr 2008
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  Koncept Web Services

  Apr 2011 - Aug 2012

  Co-Founder

  I co-founded a boutique CRO agency that no longer sees the light of the day. I did the typical things failed founders do, including but not limited to :-- Failed to fire myself from my skill position- Failed to find a co-founder with complementary skills- Failed to be monomaniacal about customer success - Failed to differentiate- Failed to focus on growth- Failed to raise money- Failed to recruit - Failed;However, I'm glad I screwed up because I learned a lot from it. Show less

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  CloudFactory.com

  Sept 2012 - Oct 2014

  Head Of Marketing

  CloudFactory provides a unique combination of innovative tech and professionally managed workforce solution to process large amount of human data work in a fraction of the time that in-house teams and/or outsourcing companies can do. - Joined as the first marketer when the company was just evolving away from founder-led evangelization and almost no marketing to help refine ICP and clarify the company category.- Re-positioned the company from a "crowd labor provider" into a provider of "tech-forward and scalable workforce solution for routine back-office data work" that proved be instrumental in closing a $5M Series A round.- Executed the first enterprise GTM motion that accelerated our market traction, and in about 18 months, we passed $3M in ARR from a couple of beta customers.- Kick started the production of MoFU and BoFu content pillars: ebooks, case studies, data sheets, and demos - Led the implementation of Hubspot marketing software, and kick started the production of landing pages, marketing workflows, and lead qualification criteria, which is now a core part of generating MQLs.- Served as the go-to resource for VoC, competitive intel, product positioning, sales enablement and pricing experiments.CloudFactory has since raised $75M to date. Show less

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  Grepsr

  Mar 2015 - Oct 2017

  Growth Consultant

  Grepsr is a streamlined data extraction platform that helps you to bring and consume data from the deep web to power your applications and business processes – all without learning or configuring complex software tools. During the 2 and half years with Grepsr, I worked with the founders to build the core marketing blocks as well as helped to refine and re-launch their service platform + led the launch of new set of self service tools and features. By the end of first 1 year period, growth had greatly accelerated relative to a year prior to our engagement. This was achieved without a significant increase in marketing spend.- Simplified the product and UX, on-boarding process, and subsequently grew signups by 250% without any increase in marketing spend.- Repositioned the company from “web scraping service provider for everyone” into a “streamlined data extraction platform for busy professionals.”- Led implementation of product analytics (Mixpanel) to add value to every customer touch-points, which would later become the foundation for Grepsr to scale to its ambition.- Launched experimental marketing projects, including led the launch of the free DIY tool (chrome extension), which is now a core part of generating product-qualified leads with hundreds of trials started monthly.- Kick started the production of case studies. onboarding email series, and increased the long-tail organic leads by 5X for the self-service offer. Show less

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  RAIN

  Nov 2017 - Feb 2020

  RAIN is a venture backed mobile media buying agency for financial institutions who are looking to increase their share of relationship — where it all begins — smartphones. RAIN uses a combination of first, second and third-party data to find new audiences, attract and engage them with compelling lifecycle ads, and convert them with optimized mobile landing page solutions. Brands like Visa, Renasant Bank and First National bank uses RAIN to meet new account openings target, increase cross-sell and upsell, introduce new products, and strengthen brand loyalty.- Managed 7 figure annual advertising spend- Built fulfillment function, hiring and leading the team responsible for launching, managing and optimizing campaigns across programatic DSPs, search, social, and content.- Produced over 25% rate savings from existing media buying budgets in FY19 via consolidated media buying and optimized campaign structure.- Oversaw advertising of 15+ banks and 100+ campaigns and ensured all the KPIs were met without overlapping the markets- Led the re-design of RAIN's digital assets - reporting dashboard, software, website and landing pages- 20% served as the interim Head of Marketing Show less

  • Head Of Marketing

    Sept 2019 - Feb 2020

  • Head Of Media Buying & Strategy

    Nov 2017 - Sept 2019
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  Multiple Companies

  Feb 2020 - now

  PMF Navigator & Growth Strategist

  Early-stage tech founders select me as a co-pilot on their journey to product-market fit or when launching new products. In turn, I help them navigate their way to PMF with a product-readiness roadmap and set up a single NSM metric to avoid losing direction. Towards the end, we bring focus and alignment to creating continuous customer value creation and begin to lay the foundation to amass users that are sticky to the company's strategic positioning.