Philip Cop

Experience

• 

  Konishi Brewing Co.

  Dec 1994 - Oct 1997

  Belgian Specialty Beers Coordinator

  Portfolio management of a range of Belgian specialty beers on the Japanese market, writing of the marketing/promo plans as well as stock management and import/export facilitation.

• 

  InBev (formerly called Interbrew)

  Dec 1997 - Dec 2000

  Marketing Manager

  Responsibilities ranging from account management of Belgian food retailers (end-year contract negotiations, steering of trade promo activities) to operational marketing management of international brands Stella Artois and Hoegaarden for the Asia Pacific/North America market (brand manuals, launch plans, promotional activities, print media booking/budget, website management, event organisation, research, etc.) as well as project leadership in innovative product/packaging developments

• 

  AC Nielsen Belgium

  Oct 2001 - Nov 2002

  Consultant

  Provide insights, recommendations on the performances of the client’s brands (Nescafe, Vittel, Perrier, Friskies,…) at major food retail channels (E.g. Carrefour) through means of retail audit data analysis and weekly presentations.

• 

  TNS-NRC Japan

  Sept 2003 - Feb 2006

  Research Manager

  Custom research project management from initial brief to presenting the result to the client. Lead on both quantitative and qualitative projects covering business area's such as market understanding, customer segmentation, pre/post advertising effectiveness measurement, brand equity tracking, satisfaction/loyalty studies, etc. Clients serviced were mostly blue chip companies across multiple industries.

• 

  Daymon Worldwide

  Feb 2006 - May 2018

  Account lead for a major Asian retailer establishing and running a consultancy team across continents providing the retail customer with global best practices, global sourcing, brand/marketing consulting, product innovation and training. Conduct on-site evaluations of US retail customer accounts’ strengths and weaknesses with regard to its brand strategy, marketing activities, analytical/research capabilities, related resources and staff training requirements. Provide necessary planning and support to the local account teams to generate greater equity and sales for US retail customers such as Kroger, Ahold, Topco, etc. Provide the retail customer's marketing team with strategic direction and executional support on its PB brand portfolio. Activate a customer 360 research programProvide glocal consumer/competitor insightsManage and coach a team of 9 talented individuals End-responsibility over category reviews, regular reporting and special analytics Delivered 50 category reviews in 1 year and lead development of a fully automated reporting system in Business Objects.

  • Senior Director

    Sept 2015 - May 2018

  • Regional Marketing Director

    Aug 2012 - Aug 2015

  • Marketing Director

    Nov 2007 - Aug 2012

  • Senior Marketing Manager CMI

    Feb 2006 - Nov 2007
• 

  Minerva Insights & Solutions

  Jun 2018 - Dec 2020

  Business Owner

  Founded a market intelligence and consulting company providing services in the retail, private brand and consumables space both domestically and internationally. Primarily serviced major Asian retailer as a consultant prior to joining them full time.

• 

  AEON Next

  Dec 2020 - now

  President's Office

  Key role in taking EC online grocery start-up to market for leading Asian retailer. Role includes developing the CX/UX/UI, corporate/consumer brands creation, defining the go-to-market/digital strategy, establishing a comprehensive marketing team, related systems and processes. As a member of the President's Office, additional responsibilities include contract negotiations and liaison with UK partner Ocado, large project management, best practice gathering and sharing across the company.