Yurii Kashenko

Experience

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  Media group 059

  Jan 2006 - Jan 2007

  Advertising manager

  Actively search for new clientsDevelopment of commercial suggestions and presentationDevelopment, control and analysis advertising campaign

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  I System Intenational

  Jan 2007 - Jan 2008

  VAS Product Manager

  • Development and management VAS products• Promotion of products on the market• Market analysis and researching• Drawing the product documentation (product descriptions, technical requirements)• Gathering statistics (operational and financial), the formation of statistical reporting

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  I System International

  Jan 2008 - Jan 2010

  Head of VAS Department

  • Development and management VAS products• Promotion of products on the market• Market analysis and researching• Gathering statistics (operational and financial), the formation of statistical reporting• P&L responsibility• Organization and control of the department

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  МТС

  Jan 2010 - Jan 2012

  Product manager, New Product Development

  • New VAS products development (mass and business segments) • Management and development of existing products • Product Marketing: Pricing, Placement, Promotion • P&L responsibility in terms of revenue and gross marginality. • Control quality and correctness of services. • An analysis of market trends, competitors, vendors and other environmental factors • Project activities to launch new products

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  Vodafone

  Jan 2012 - Jan 2016

  Team Lead, Product Management and Development

  Area of ​​Responsibility:Product Management of mobile data servicesMarketing and sales coordinator/Deputy Project Manager of the 3G network implementation projectLaunch of new products, product management:- Market analysis, searching for financial and image opportunities- Responsibility for KPI performance (number of customers, usage, revenue, margin)- Products quality control, customer experience improvement- Pricing- Cross-functional team coordination (Sales, PR, Marketing communications, CRM, IT, Technical, Call-center) to product launch and support - Development and implementation of campaigns to attract, develop, retain and monetize customersDelivery project manager:- Preparation of all project documentation (Business plan, Project concept, Business requirements, Procurement documentation, Project plan, etc.)- Project scheduling and performance management - Project status reporting and presentation to the company collegial body- Risk management and problem solvation with product and project Показати менше

• 

  Farlep-Invest (Vega Telecommunications Group)

  Jan 2016 - now

  Product management (B2B and B2C: IP-telephony, Broadband, IPTV, Wi-Fi, Cloud solutions)- Product strategy and roadmap design and implementation- Key metrics monitoring and improvement (Acquisition, Retention, ARPU, Usage, Customer satisfaction, Quality)- Customer development - Value proposition design- Marketing researches and new market opportunities definition- New products development- Product management processes improvementMarketing communications management- Сommunication strategy design (perception, awarenesses and acquisition)- Communications plan design and implementations (Digital: Search ads, Targeted mediaads, Remarketing, Affiliate programs. Direct marketing (bulk massaging). Offline: ATL, BTL)- SEO. WEB-analytics- Web site maintenance and improvement.- Communication efficiency evaluation, control and improvement (SAC, ROI, СPM, awareness rate)- Sales funnel evaluation and improvement. Показати менше Area of Responsibility - Product Management of fix data, voice, IPTV and VAS.- Identifying new business opportunities;- Design and implementation of strategic and tactical product management & development plans;- Management of full product's life cycles, from design & go-to-market to closing;- Marketing mix management;- Organizing and staffing the department: determining priorities and goals, monitoring and evaluating performance, recruiting, developing and promoting the staff. Показати менше

  • Head of Marketing

    Jan 2017 - now

  • Head of Product Management

    Jan 2016 - Jan 2017