Tori Scott

Experience

• 

  Magnolia Coca-Cola Bottling Company

  Apr 1989 - May 1998

  Senior Media Buyer

  Negotiated and placed media in several markets for Coca-Cola, Dr Pepper, Squirt, Sunkist, A&W & Tropical Gold brands. Created and maintained strong relationships with media partners. Possessed strong negotiation skills with advertising executives and managers to acquire cost-efficient and budget-conscious placements, sponsorships/promotions and product placements. Contributed to bottler double digit sales increases Y-O-Y for over 7 years.• Media research• Media negotiations• Media campaign executions• Media estimates • Execute media plans within the assigned established budgets, for several soft drink brands and markets• Media placement (TV, Radio, print, on-line etc)• Invoice audits TV & Radio• Co-op invoicing, reconciliation and submission, for all bottler brands• Develop and implement in-store incentives for various brands and market segments• Development of any POP/POS material required for in market executions• Various local event executions to ensure proper placement and visibility of Coca-Cola (Bottler) brands• Compose Official Sweepstakes/Contesting Rules for legal department compliance• Create sales force presentations and recaps for account managers• Review and evaluate media proposals, developing POVs as needed• Provide any market opportunities to market managers, outside of normal advertising campaigns• Active campaign monitoring (ie. mg offers - adjust schedules, approve offers, due to program changes or site cancellations)• Campaign post analysis (responsible for post-buy results and post mg offers required for all buys)• Added value negotiations• Maintain creative specs/deadlines for all brands• Trafficking of television, radio and print, and out of home• Tracks monthly media expenditures, by brand, to ensure budget compliance• Provide monthly billing reports to track expenditures• Resolve any media billing issues with vendors and accounting department• Oversee media software, upgrades/enhancements and contract renewals Show less

• 

  KSII-FM

  May 1998 - Nov 1998

  Advertising Account Executive

  Responsible for managing the advertising needs of numerous accounts. This required development of client presentations, station/client promotions, various sales reports and projections. Daily responsibilities also included outside sales, prospecting and cold calls; copy writing; order and traffic management and radio production.

• 

  Marketing & Media Management Group

  Nov 1998 - Dec 1999

  Senior Media Planner/Buyer

  Development of multi client/multi market media strategies, to meet client's goals. Negotiated and placed media in several markets for Coca-Cola, Dr Pepper, Squirt, Sunkist, A&W & Tropical Gold brands. Included campaign planning (recommendations on target audiences, mediums, identifying key timings, conducting pre-campaign research, budgets & campaign post analysis.) Strong negotiation skills ensured cost-efficient & budget-conscious placements, sponsorships/promotions & product placements for several clients. • Media research• Media negotiations• Media campaign executions• Media estimates • Execute media plans within the established budgets, for several brands & markets• Media placement (television, radio, print, OOH, on-line etc)• Invoice audits TV & Radio• Co-op invoicing, reconciliation and submission, for all bottler brands• Review & evaluate media proposals, developing POVs as needed• Develop & implement in-store incentives for various brands & market segments• Development of POP/POS material required for in market executions• Various local event executions to ensure proper placement & visibility of Coca-Cola (Bottler) brands• Compose Official Sweepstakes/Contesting Rules for legal department compliance• Create sales force presentations and recaps for account managers• Provide any market opportunities to market managers, outside of normal advertising campaigns• Active campaign monitoring (ie. mg offers - adjust schedules, approve offers, due to program changes or site cancellations)• Campaign post analysis (responsible for post-buy results of all buys)• Added value negotiations• Maintain creative specs/deadlines for all brands• Trafficking of TV, radio, print, & OOH• Track monthly media expenditures, by brand, to ensure budget compliance• Provide monthly billing reports to track expenditures• Resolve any media billing issues with vendors & accounting department• Oversee media software, upgrades, enhancements & contract renewals Show less

• 

  KKWB-TV

  Dec 1999 - Nov 2000

  Advertising Account Executive

  Responsible for managing the advertising needs of numerous accounts. This required development of client presentations, station/client promotions, various sales reports and projections. Daily responsibilities also included outside sales, prospecting and cold calls; copy writing; order and traffic management and TV production.

• 

  Sanders\Wingo

  Nov 2000 - Jun 2018

  Provided quality control for team media planning, oversaw day-to-day client projects, and artfully translated strategies into innovative media – all while building and maintaining client relationships and growing team’s talent. Delivered high-quality media planning, through research for clients, serving up a smart, thoughtful understanding of how marketing can achieve (and exceed) objectives and goals. Oversaw budgeting process and performance evaluations to optimize resources and talent development. Maintained pulse with the rapid changes within media environment and a clear understanding of the media planning and buying process. Show less

  • Media Supervisor

    Nov 2013 - Jun 2018

  • Senior Media Planner/Buyer

    Nov 2000 - Nov 2013
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  Pizza Properties, Inc

  Jul 2018 - now

  Media Manager