Khyati Arora

Khyati Arora

Content Writer

Followers of Khyati Arora10000 followers
location of Khyati AroraGurugram, Haryana, India

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  • Timeline

  • About me

    Crafting Strategies that Build Brands | Storyteller | Brand Marketing

  • Education

    • Lady Irwin College

      2015 - 2018
      Bachelor's degree Home Science (Human Development)

      Activities and Societies: ▪️Hostel President (2017-2018) ▪️Hostel Secretary (2016-2017) ▪️Literary Society Representative (2015-2016)

    • Jamia Millia Islamia

      2018 - 2020
      Master of Social Work - MSW Social Work

      Majors in Social Development

  • Experience

    • Hi Jarvis

      Jan 2017 - Mar 2017
      Content Writer

      - Involved in delivering quality content for a product review website- Research industry-related topics (combining online sources, interviews, and studies)- Created user-friendly content(blogs) for the website- Proofread and edit blog posts before publication- Identify customers’ needs and gaps in our content and recommend new topics

    • Salaam Baalak Trust

      Jun 2017 - Jun 2017
      Field Worker

      - Volunteered as a field worker in the organization for a month.- Worked with underprivileged kids and drug addicts for a month.- Organized summer camp at different contact points. - Basic motive: to give Non-Formal Education. - Counseling for rehabilitation. - Worked at the grass-root level with the community.

    • GD Goenka La Petite Montessori Pre School

      Aug 2017 - Nov 2018
      Content Writer

      - Involved in delivering quality content for a product review website- Research industry-related topics (combining online sources, interviews, and studies)- Created user-friendly content(blogs) for the website- Proofread and edit blog posts before publication- Identify customers’ needs and gaps in our content and recommend new topics- Prepare well-structured drafts using Content Management Systems

    • The Change Designers LLP

      Dec 2017 - Jan 2018

      - Worked on the organization’s social media to organize the event. - Primarily focused on increasing the participants of the event through social media marketing. - Worked on Facebook and Instagram. The change designers is for-purpose storytellers creating impactful immersive containers to elicit engagement and action from audience. The mission of the organisation is to partner with organizations to generate and produce innovative and evidence based communication & change mechanisms that enable communities to grow from the inside-out.I worked with the organisation for a month on their social media (facebook and instagram) for building up their social reputation and create awareness.

      • Workshop Coordinator

        Jan 2018 - Jan 2018
      • Intern

        Dec 2017 - Jan 2018
    • Jagori

      Jun 2018 - Jul 2018

      - Data collection from the targeted areas of the organization. - Created a database of the primary data which can be used in the best way. - Translated different data into useful data. - Transcribed primary data into secondary data to be used in the best way possible. - Created reports of different seminars and dialogues. - Worked at the grass-roots level with the community and their issues. - Assisted in organizing the second Delhi dialogue on Urban issues. - Coordinated with the organization team.

      • Intern

        Jun 2018 - Jul 2018
      • Event Coordinator Assistant

        Jun 2018 - Jun 2018
    • YMCA new delhi

      Aug 2018 - Apr 2019
      Social Work trainee

      ▪ Designed and implemented 10+ awareness sessions on menstrual hygiene and education.▪ Conducted surveys for annual audit of YMCA, and practiced community, group and case work.

    • Oracle International Language Institute

      Nov 2018 - Aug 2019
      Content Consultant

      Created website content Designed Brochures

    • Indian Oil Corporation Limited

      Jun 2019 - Jun 2019
      CSR Intern

      ▪ Organised field visits, designed detailed impact assessment report for a CSR project of installingstreetlights in the remote areas of Haryana worth 10 crores

    • EMPOWER PEOPLE

      Aug 2019 - Jul 2020
      Social Development Intern

      ▪ Engaged in grassroots and online fundraising initiatives, leveraging community connections and events to drive donations and support for trafficking survivors▪ Compiled an international report on Bride Trafficking for Grinnell College

    • ConveGenius

      Jul 2020 - Oct 2021
      Senior Associate, Marketing and Communications

      ▪ Developed and implemented communication strategies to effectively convey brand messaging, engage target audiences, and drive impactful results.▪ Led the ETNB Mission, fostering EdTech to reach the last mile through online and social media initiatives, managed and hosted ETNB Samvad (30+ webinars)

    • University Living

      Oct 2021 - Jun 2022
      Specialist- Marketing and Communications

      ▪ Led community engagement initiatives, achieving 3x growth and 4x engagement in < 6 months▪ Designed analytical reporting structure to track engagement metrics and measure the impact ofcommunity engagement efforts▪ Developed and led the Student Ambassador and Automated Student Guide programs to enhancestudent experiences, onboarded 500+ new students < 4 months

    • Oswal Publishers

      Jun 2022 - May 2024
      Senior Marketing and Communications Manager

      ▪ Led brand, marketing, and communication strategy of the company with a team of 5 people. ▪ Developed and implemented marketing strategies to promote ed-tech products, book releases,including social media campaigns, digital advertising, and email newsletters.▪ Utilized marketing analytics tools to track campaign performance, analyze reader demographics,and optimize marketing efforts for maximum impact, resulting in 25% increase in subscriptio006E▪ Curated the YouTube project – Gurukul by Oswal - an educational content library for 9th and 10th class Show less

    • AlgorithmX

      Jun 2024 - now
      Brand Marketing Consultant
    • AlgorithmX

      -
      Brand Marketing Consultant
  • Licenses & Certifications

  • Volunteer Experience

    • Educator

      Issued by Becoming I Foundation on Sept 2016
      Becoming I FoundationAssociated with Khyati Arora