Joao Moura

Joao Moura

Market Analyst

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location of Joao MouraPeru

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  • Timeline

  • About me

    VP Retail Products & Digital Solutions @ Scotiabank

  • Education

    • Escola Secundaria Vergilio Ferreira

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    • Escola Secundária Rainha Dona Amélia

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    • Instituto Superior de Ciências do Trabalho e da Empresa

      2000 - 2005
      Bachelor's degree (5 years) Sociology
    • Northwestern University - Kellogg School of Management

      2016 - 2016
      Master of Business Administration (MBA) Exchange programme
    • London Business School

      2015 - 2017
      Master of Business Administration (MBA)

      Activities and Societies: VP of Marketing of Acting and Creative Communications Club and 4th Annual eCommerce Conference organised by Retail and Luxury Goods Club

    • Universidad de Salamanca

      2004 - 2004
      Sociology

      Activities and Societies: Erasmus

    • Universidade Nova de Lisboa

      1999 - 2000
      Economics
  • Experience

    • Ginger Marketing Research

      Jan 2007 - Jan 2008
      Market Analyst

      • Developed meaningful insights for key clients (Unilever, Abn-Amro, Whirlpool), collaborating with company leaders and Managing Director

    • Vivo

      Jan 2007 - Jan 2007
      Market Analyst

      • Trained in-house interviewers for “Customer Satisfaction Research" to improve quality of interaction; achieved a 20% increase in participation of "Diamond clients" (high value clients).• Presentation of findings to the concerned areas.

    • Ipsos

      Jan 2009 - Jan 2012

      • Led innovative projects for several Fortune 500 companies, managing cross-functional international teams and being responsible for all stages of the business development effort, including final presentations. Recommendations generated outstanding results for clients and revenue growth for Ipsos, due to increased loyalty.• Won the first multi-country research project led by the Portuguese office• Generated strategic solutions for brands, contributing to the retention of the most important client• Received the award of "Gold Medal of Ipsos” Show less

      • Research Manager

        Jan 2008 - Jan 2012
      • Country Manager of Apeme Angola

        Jan 2009 - Jan 2010
    • Sonae MC

      Jan 2012 - Jan 2014

      • Inspired and mentored Continente.pt (the biggest ecommerce portuguese retailer) and mobile marketing team to adopt a consumer-centric approach; • Convinced board member to approve new strategy; exceeded sales target for online store during its 10th anniversary: 8% annual growth vs 5% projected/ 28% sales growth during the first 4 months in the role vs 0% in the previous 8 months; • Broke all records and won "Best Site" and "Best App" awards in the most important Portuguese Award• Marketed the most efficient campaign of the online store: with no investment in paid media achieved a 200% sales growth in comparison with previous campaigns in similar conditions.• Team performance awarded with the "Annual Trophy for Best Team" Show less

      • Brand Manager Continente Online

        Jan 2013 - Jan 2014
      • Consumer Insight Manager

        Jan 2012 - Jan 2013
    • Ipsos

      Jan 2015 - Jan 2015
      Strategy and Innovation Manager

      • Led innovation projects for key clients (in FMCG, Retail) and identified new opportunities that led to revenue growth; managed cross-functional teams in 12+ countries.

    • Mastercard

      Jun 2016 - Aug 2016
      MBA Summer Associate

      • Developed the first Fintech Strategy and Go to Market Action Plan for the UK&I markets, working within the Digital Payments, Market Development team for UK&I

    • Mastercard

      Aug 2017 - Mar 2019
      Several Leadership roles as part of the MBA Leadership Program

      API Business Consultant• Building the API business strategy and co-leading the external engagements with European banks to promote Mastercard APIs solutions.Real-Time Payments (RTP) Business Manager• Instrumental in accelerating the business development journey of RTP solutions in AP by developing the pitch decks & pricing model that were crucial in winning the national infrastructure deal in an important market in AP; the new pricing model increased expected revenue.• Team won the annual CEO awardEnterprise Partnerships Consultant and Marketing Director • Conceived the market prioritization framework for the eDistribution Solution (a microlending solution for SME) for rolling out to new markets and additional program partners; for Kenya, led the marketing strategy & execution to scale adoption to micro-retailers supplied by Unilever• Solution won the Digital Innovator Award of the year at the Global SME Finance Awards Show less

    • Rimac Seguros y Reaseguros

      Apr 2019 - Aug 2020
      Head of Strategic Projects

      • Started a new area that accelerated digital transformation by implementing crucial initiatives such as Agile Academy (for PO, Scrum Master and Team Member) that led to fastskilling and revolutionized talent management.• Inspired and led a squad of 9 FTEs working with agile framework to develop a predictive model to identify HIPOs and HIPROs, surpassing the expectations for the project.

    • BRECA

      Aug 2020 - Mar 2022
      Head of Talent

      • Created a new Committee with the objective of approving CEO’s Balanced Scorecard for all Breca´s portfolio (13 companies)• Develop a new portfolio analysis for C-Level (+100 Leaders) potential evaluation, which improved succession plans by focusing on talent-to-value approach and having an integrated strategy among the 9 leading companies of Breca

    • Pacífico Business School

      Jun 2021 - Oct 2022
      Professor

      • Part-time Professor of People Analytics for the MBA program – Business Analytics specialization

    • Rimac Seguros y Reaseguros

      Mar 2022 - Dec 2022
      B2B Digital Tribe Lead

      • Defined the new digital strategy for B2B stakholders and started a new Tribe to create and accelerated the digital transformation journey of the most important business unit of Rimac.• Led the implementation of the new digital strategy, inspiring over 80 FTEs to adopt a customer-centric approach. Improved customer satisfaction, reduced SLAs of key processes by more than 70% (from 7 days to 1.5 days) and defined growth strategy that led to 30% adoption of new digital solutions in less than 2 months. Show less

    • Scotiabank

      Dec 2022 - now
      Vice President Retail Products & Digital Solutions

      • Managed all retail/SMB product teams (Personal and SMB Loans, Insurance, Mortgage, Deposits and Payments) and Digital Applications (13 digital platforms, including mobile app for retail and SMB customers and branch platform); Director of Plin• Led scaling of digital retail bank, both in terms of users and capabilities. Built innovative solutions for 1.5M retail/SMB customers that enhanced their experience and digital engagement with the bank. Digital transactions grew 100% in last 12 months• Inspired product and digital teams (100 FTEs and 250 IT contractors assigned to the digital squads) to redesign existing journeys and develop new solutions that were client-centric; improved operational efficiency and client experience• Launched the 1st fully digital E2E onboarding journey for New-To-Bank Customers in Peru Show less

    • Unibanca

      Apr 2023 - now
      Chairman

      • Served as Chairman of the board of Unibanca, a leading, full suite, state-of-the-art card issuance and payment processing platform,

    • Cámara de Compensación Electrónica

      Apr 2023 - now
      Board Member

      • Served on the board of Electronic Clearing House of Peru (CCE), the bank-owned central entity that provides clearing services in the Peruvian financial system,

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by Missão Sorriso on Jan 2012
      Missão SorrisoAssociated with Joao Moura