
Joao Moura
Market Analyst

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About me
VP Retail Products & Digital Solutions @ Scotiabank
Education

Escola Secundaria Vergilio Ferreira
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Escola Secundária Rainha Dona Amélia
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Instituto Superior de Ciências do Trabalho e da Empresa
2000 - 2005Bachelor's degree (5 years) Sociology
Northwestern University - Kellogg School of Management
2016 - 2016Master of Business Administration (MBA) Exchange programme
London Business School
2015 - 2017Master of Business Administration (MBA)Activities and Societies: VP of Marketing of Acting and Creative Communications Club and 4th Annual eCommerce Conference organised by Retail and Luxury Goods Club

Universidad de Salamanca
2004 - 2004SociologyActivities and Societies: Erasmus

Universidade Nova de Lisboa
1999 - 2000Economics
Experience

Ginger Marketing Research
Jan 2007 - Jan 2008Market Analyst• Developed meaningful insights for key clients (Unilever, Abn-Amro, Whirlpool), collaborating with company leaders and Managing Director

Vivo
Jan 2007 - Jan 2007Market Analyst• Trained in-house interviewers for “Customer Satisfaction Research" to improve quality of interaction; achieved a 20% increase in participation of "Diamond clients" (high value clients).• Presentation of findings to the concerned areas.

Ipsos
Jan 2009 - Jan 2012• Led innovative projects for several Fortune 500 companies, managing cross-functional international teams and being responsible for all stages of the business development effort, including final presentations. Recommendations generated outstanding results for clients and revenue growth for Ipsos, due to increased loyalty.• Won the first multi-country research project led by the Portuguese office• Generated strategic solutions for brands, contributing to the retention of the most important client• Received the award of "Gold Medal of Ipsos” Show less
Research Manager
Jan 2008 - Jan 2012Country Manager of Apeme Angola
Jan 2009 - Jan 2010

Sonae MC
Jan 2012 - Jan 2014• Inspired and mentored Continente.pt (the biggest ecommerce portuguese retailer) and mobile marketing team to adopt a consumer-centric approach; • Convinced board member to approve new strategy; exceeded sales target for online store during its 10th anniversary: 8% annual growth vs 5% projected/ 28% sales growth during the first 4 months in the role vs 0% in the previous 8 months; • Broke all records and won "Best Site" and "Best App" awards in the most important Portuguese Award• Marketed the most efficient campaign of the online store: with no investment in paid media achieved a 200% sales growth in comparison with previous campaigns in similar conditions.• Team performance awarded with the "Annual Trophy for Best Team" Show less
Brand Manager Continente Online
Jan 2013 - Jan 2014Consumer Insight Manager
Jan 2012 - Jan 2013

Ipsos
Jan 2015 - Jan 2015Strategy and Innovation Manager• Led innovation projects for key clients (in FMCG, Retail) and identified new opportunities that led to revenue growth; managed cross-functional teams in 12+ countries.

Mastercard
Jun 2016 - Aug 2016MBA Summer Associate• Developed the first Fintech Strategy and Go to Market Action Plan for the UK&I markets, working within the Digital Payments, Market Development team for UK&I

Mastercard
Aug 2017 - Mar 2019Several Leadership roles as part of the MBA Leadership ProgramAPI Business Consultant• Building the API business strategy and co-leading the external engagements with European banks to promote Mastercard APIs solutions.Real-Time Payments (RTP) Business Manager• Instrumental in accelerating the business development journey of RTP solutions in AP by developing the pitch decks & pricing model that were crucial in winning the national infrastructure deal in an important market in AP; the new pricing model increased expected revenue.• Team won the annual CEO awardEnterprise Partnerships Consultant and Marketing Director • Conceived the market prioritization framework for the eDistribution Solution (a microlending solution for SME) for rolling out to new markets and additional program partners; for Kenya, led the marketing strategy & execution to scale adoption to micro-retailers supplied by Unilever• Solution won the Digital Innovator Award of the year at the Global SME Finance Awards Show less

Rimac Seguros y Reaseguros
Apr 2019 - Aug 2020Head of Strategic Projects• Started a new area that accelerated digital transformation by implementing crucial initiatives such as Agile Academy (for PO, Scrum Master and Team Member) that led to fastskilling and revolutionized talent management.• Inspired and led a squad of 9 FTEs working with agile framework to develop a predictive model to identify HIPOs and HIPROs, surpassing the expectations for the project.

BRECA
Aug 2020 - Mar 2022Head of Talent• Created a new Committee with the objective of approving CEO’s Balanced Scorecard for all Breca´s portfolio (13 companies)• Develop a new portfolio analysis for C-Level (+100 Leaders) potential evaluation, which improved succession plans by focusing on talent-to-value approach and having an integrated strategy among the 9 leading companies of Breca

Pacífico Business School
Jun 2021 - Oct 2022Professor• Part-time Professor of People Analytics for the MBA program – Business Analytics specialization

Rimac Seguros y Reaseguros
Mar 2022 - Dec 2022B2B Digital Tribe Lead• Defined the new digital strategy for B2B stakholders and started a new Tribe to create and accelerated the digital transformation journey of the most important business unit of Rimac.• Led the implementation of the new digital strategy, inspiring over 80 FTEs to adopt a customer-centric approach. Improved customer satisfaction, reduced SLAs of key processes by more than 70% (from 7 days to 1.5 days) and defined growth strategy that led to 30% adoption of new digital solutions in less than 2 months. Show less

Scotiabank
Dec 2022 - nowVice President Retail Products & Digital Solutions• Managed all retail/SMB product teams (Personal and SMB Loans, Insurance, Mortgage, Deposits and Payments) and Digital Applications (13 digital platforms, including mobile app for retail and SMB customers and branch platform); Director of Plin• Led scaling of digital retail bank, both in terms of users and capabilities. Built innovative solutions for 1.5M retail/SMB customers that enhanced their experience and digital engagement with the bank. Digital transactions grew 100% in last 12 months• Inspired product and digital teams (100 FTEs and 250 IT contractors assigned to the digital squads) to redesign existing journeys and develop new solutions that were client-centric; improved operational efficiency and client experience• Launched the 1st fully digital E2E onboarding journey for New-To-Bank Customers in Peru Show less

Unibanca
Apr 2023 - nowChairman• Served as Chairman of the board of Unibanca, a leading, full suite, state-of-the-art card issuance and payment processing platform,

Cámara de Compensación Electrónica
Apr 2023 - nowBoard Member• Served on the board of Electronic Clearing House of Peru (CCE), the bank-owned central entity that provides clearing services in the Peruvian financial system,
Licenses & Certifications
- View certificate

Agile at Work: Planning with Agile User Stories
Lynda.comFeb 2019 - View certificate

Agile Foundations
Lynda.comFeb 2019
Volunteer Experience
Volunteer
Issued by Missão Sorriso on Jan 2012
Associated with Joao Moura
Languages
- enEnglish
- spSpanish
- poPortuguese
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