
Eric Costelloe
Sales Executive

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About me
Sales Director and Business Analyst. Driving revenue growth through strategic data transformation in Sales and Marketing. Driving Data Transformation through Machine Learning & Predictive Analytics.
Education

St Nessans Community College
-
Limerick College of Further Education
1998 -Marketing
University of Limerick
2022 - 2023Graduate Diploma Agile Business AnalysisCompleted 9 Modules - Machine Learning and ApplicationsStatistics for Data AnalyticsData and Analytical Decision MakingDatabase Systems in PracticeProject Management in PracticeApplied Big Data and VisualizationData Governance and EthicsDigital Organisation, Markets & ConsumersLeadership, Influence and Change

University of Limerick
2024 -Professional Diploma Digitalisation of Business and Industry ProcessDigitalisation of ProcessesIntroduction to Cyber-Physical Systems & Internet of ThingsData Analytics/Visualization/Machine LearningApplied Research Project
Experience

Irish Examiner
Oct 2002 - Sept 2005Sales Executive
Golden Pages
Sept 2005 - Sept 2007Sales ExecutiveThe company was excellent a motivating sales people to achieve targets, I thoroughly enjoyed my time here, excellent training, excellent company.

Limerick Independent
Sept 2007 - Sept 2010Sales Manager• Sales Management - Responsible for providing leadership and management to the business and fully responsible for the day- to-day running of the sales team. Focused on developing programmes that delivered efficiencies and promoted sales & revenue.• Target achievement: Achieved both group and personal revenue targets on a consistent basis to ensure revenue growth and profit maximisation for the company.• Personnel Management – responsible for recruitment/selection, training and ongoing management of the team. Followed strict process & procedure protocol in compliance with employment law legislation. • Client Relationship Management - ensured strong and long-term relationships were forged with both new and existing client accounts through effective communication structures, the provision of effective customer focused solutions and the delivery of expected service level agreements (SLA’s).• Market/Competitor Analysis – Monitored and analysed regional market information and provide feedback and market intelligence to senior management. Identified key opportunities and engaged with potential customers to close new business. Show less

Bunzyl McCaughlan
Sept 2010 - Nov 2011Sales Executive• Sales Generation: Worked as part of a regional team tasked with new business procurement and business development. Responsible for the achievement of set targets and KPI’s on a weekly/monthly/quarterly basis through various negotiation, presentation and closing techniques. • Direct dace to face selling: Responsible for fulfilling field sales calls and appointments to potential clients to win business and increase sales revenues.• Account Management: Develop and maintain the company’s account strategy to ensure a positive client experience, repeat business and the maximisation of revenue opportunities. Work with customers to build relationships & deliver on expectations.• Territory Planning: Design and execute geographical plans to maximise territory management efficiency and appointment activity to achieve maximum return on time investment within my region. • Report Design & Delivery – Responsible for report delivery to Senior Management encompassing actual vs predicted sales performance and providing accurate sales projections for the coming period. Also report on operational issues as needed. Show less

Hailstorm Commerce
Dec 2011 - Dec 2013Sales Director• Business Development - Responsible for identification and implementation of new revenue lines and maximising revenue potential from existing clients. Delivered growth in multiple accounts and assisted in development of product range.• Sales & Marketing Strategy – Responsible for the managing the design, development and implementation of the sales & marketing strategy for the company to promote opportunities and deliver upon monthly/quarterly/yearly revenue targets.• Personnel Management: Achieved performance goals through management of the sales team. Drove KPI targets and performance through effective communication structures, weekly sales team meetings and comprehensive reporting structures.• Networking – Developed an unrivalled network of business contacts as part of the role. Ensure the implementation of networking strategies to identify and deliver growth opportunities for the business. Show less

Limerick Life Newspaper
Jan 2014 - Jan 2018Managing Director• Sales/Business Development - Responsible for maximising revenues through development and implementation of sales/business development strategies. Ensure profitability through the achievement of set monthly/quarterly targets and objectives.• General Management – Responsible for the operational day to day management of the business. Identified content contributors, executed the distribution strategy, completed associated administration and oversaw invoicing & collections.• Personnel Management – Manage the daily activities of both sales and office staff. Delegate work duties and organising work schedules. Drive sales team performance, conduct appraisals and motivate/lead to meet targets, quotas and objectives.• Recruitment/Training – Source, recruit, train and support new employees to assist them in achieving their work accountabilities. Provide ongoing product training.• Customer relationship management - ensuring strong long-term relationships are forged with key clients through providing customer focused product solutions. Promote excellent customer experience to ensure repeat business & referrals.• Budgets/Cash flow/Forecasting – Ensure business operations run smoothly through effective budget controls and forecasting of predicted sales revenue. Responsible for maintaining cash flows and financing for the operation (including its start-up). Dictate strategic direction through analysis of required revenues and current sales forecasts. Show less

Like Communications
Apr 2018 - Jun 2022Head of Client Solutions• Business Management – Partner in this business engaged in Digital Marketing, Content Creation, Social Media Management, Advertising and PR. Provide leadership to the business and responsible for day- to-day running of the company. • Business Development – Focused on developing programmes that promote sales & revenue. Actively source contracts, issue quotes and generate client deals through effective negotiation and presentation techniques. Consistently achieve revenue targets to ensure revenue growth and profit maximisation for the company.• Personnel Management – responsible for recruitment/selection, training and ongoing management of the team. Follow strict process & procedure protocol in compliance with employment law legislation. • Client Relationship Management/Retention – ensure strong and long-term relationships are forged with both new and existing clients through effective communication structures, the provision of effective customer focused solutions and the delivery of expected service level agreements (SLA’s) • Video Ad Production – Involved in the creative side of the business and produce Video content in line with client expectations within agreed frameworks.• Budget Controls – Ensure business costs are minimised and responsible for maintaining budgets, forecasting and cashflow management. Show less

Self-employed
Jun 2022 - nowGoogle Ad Management Consultant
Ingenium
May 2023 - Aug 2024Sales Director at Ingenium.
Health Service Executive
May 2024 - nowBusiness AnalystProducing quantitative and/or qualitative analysis and reports, using SQL/Power Bi.Developing data import routines.Developing extracts for agencies outside the UL Hospital Group.Assist cleansing and transforming data.Testing new software or upgrades to existing systems and ensure the proposed system is compatible with existing reporting structures.Producing specification documents for new/upgraded reports.Maintaining version control and updating specifications for reports and modules.Assisting end-users in interpreting data.Liaising with staff, determining requirements, and successful delivery of appropriate information. Developing Predictive Analytics projects, using relevant data to augment operational decision making.Presenting Data to stakeholders across the management structure of the ULHG. Show less
Licenses & Certifications

Agile Project Management
Coursera | GoogleMar 2022
Capstone Applying Project Management in the Real World
Coursera | GoogleMar 2022
Foundations of Project Management
Coursera | GoogleMar 2022
Project Execution Running the Project
Coursera | GoogleMar 2022
Project Initiation Starting a Successful Project
Coursera | GoogleMar 2022
Project Planning Putting it all Together
Coursera | GoogleMar 2022
The Fundamentals of Digital Marketing
Google Digital GarageApr 2020
Digital Marketing Masterclass
UdemyJan 2022
Online Degree in Blockchain
Blockchain CouncilFeb 2022
Certified Blockchain Expert
Blockchain CouncilFeb 2022
Volunteer Experience
Advisory Board (Commercial)
Issued by Limerick FC on Jan 2011
Associated with Eric CostelloeDirector of Elections
Issued by Political Consultant on Mar 2024
Associated with Eric Costelloe
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