Jose Luis Ramirez Lara

Experience

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  SC Johnson

  Nov 1988 - Dec 1992

  Product Manager

  Responsibilities: Marketing Plan, Market and Competitive analysis, Advertising campaign developments. Sponsorships.Main Achievements: Increased share of Brise brand . Converted from losses into profit bottom line. Succeeded in new product launches and advertising campaigns.

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  Colgate Palmolive

  Dec 1992 - Apr 1997

  Group Marketing Manager

  Responsibilities: Sales & Margin Objectives. Marketing Plan. New product launches.Main Achievements: Achieved 2 different prices level for Colgate dentifrices. Launched Colgate Total y Baking Soda with 25% Premium price vs base Colgate line. Increased Colgate advertising impact from 50% up to 70%.

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  Navidul (Campofrío)

  Apr 1997 - Sept 2000

  Marketing Director

  Responsibilities: . Sales & Margin Objectives. Marketing Plan (Advertising, Consumer promotions, Trade activities, New product launches, market reaserch, new products development …) Main Achievements: Introduced in company new marketing processes. Increased share of market in several products.

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  Deoleo

  Oct 2000 - Dec 2009

  Marketing Director

  Responsibilities: Global Marketing of company selling in all 5 continents. Direct subsidiaries in 6 countries. Participated in acquisitions in several countries. Strategic development of global olive oil brands (Carbonell, Bertolli, Carapelli). Main Achievements: Succeeded in integration of new companies from several countries in Europe and North America. New product launches in several countries. Profit improvement in several lines of business. Succeeded in Advertising Campaigns in several countries. (Spain, U.S.A., Portugal, Netherlands, Saudi Arabia, Argelia.…) Show less

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  Novarroz - Multinational Portuguese Food Company

  Jul 2010 - Dec 2013

  Marketing Director

  Responsibilities: Global Marketing of company selling in 3 continents. Objective markets: Europe; Arab Countries.Main Achievements: Company brand portfolio restructuring. Innovation NPD program established. Creation of New Global lines of products. Sales & Margin Objectives. Marketing Plans.Interactive Social Media Program via Facebook, Online influencers management, Websites of brands and innovative value added products.

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  Iahorro.com Online Business in Finance sector. (T2O Media Group)

  Jan 2014 - now

  Advice to several departments. On and off creation of advertising campaign. Media buying. Negotiation with publishers for performance marketing campaigns. Users catchment via SEM and E: mail marketing, Commercial support on key customers. Recruitment processes leadership.

  • Manager Advisor

    Mar 2014 - now

  • comunicacion

    Jan 2014 - Jan 2015