Chloé Barthe

Experience

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  Stade Français

  Sept 2006 - Jan 2014

  Top-level athlete - Synchronized swimming

  Sport-study from 2007 to 2014. 30 hours of training per week (minimum) in conjunction with a regular school curriculum.

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  Dolead

  Nov 2014 - Jan 2015

  Business Developer

  - Development of a sales strategy - Telephone prospecting- Creation of a qualified database- CRM management

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  Club Sportif du Ministère des Finances - RUGBY

  Jan 2015 - Jan 2015

  Webdesigner

  Redesign of the Club Sportif du Ministère des Finances website - Rugby- Development of a visual identity- UX Design creation- Content integration - Webmastering- Copywriting

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  ETS Ecole Européenne

  Jan 2015 - Jan 2015

  Guest Speaker

  Presentation of my professional experience as a Business Developer at ETS for Business Relations students.

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  L'Express

  Sept 2015 - Mar 2016

  Digital marketing manager - Business Development

  - Establishment of new digital partnerships for all brand magazines: L'Express, Votre Argent, L'Entreprise, L'Expansion, Styles, Tendances and Côté Maison.- Editing of commercial offers - Drafting of several sales pitches- Production follow-up and implementation of various partnerships around each of our offers: *Lead Generation *Dedicated e-mailing campaign *App Install *Integrated partnership *Competitions- Development of a qualified prospect database- Weekly reporting- Daily monitoring of prospects and competition- Deployment of a negotiation strategy Voir moins

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  Sanofi

  Sept 2016 - Jan 2019

  Operational implementation of all internal and external dimensions of a project for France: "Ambition France".- Drawing up a collaboration contract with the chosen agency to support project deployment- Digital coordination with an agency for the development of a digital platform- Identification and integration of digital content- Creation of dashboards and monitoring of audience data on the platform- Animation of a community on Yammer- Identify the elements needed to create reports for regular programs on a web TV channel- Identification and organization of cross-functional team meetings at Sanofi sites in France - Coordination of project schedules and monitoring of project budgets- Development of internal and external communication elements associated with the project- Interact with all internal and external Sanofi teams involved in the various components of the project, as well as with the appointed communications agency- Ensure the necessary coordination with the sites and their communications managers- Define and monitor project KPIs Voir moins Communication for the Chilly-Mazarin site, headquarters of R&D Worldwide, and internal communication for R&D France. - Participation in the organization of on-site events for employees.- Development of visual identities for print and digital formats, in compliance with the graphic charter. - Creation of UX Design- Integration of content on Sharepoint - Webmastering/Development- Contribute to the dissemination of communication on various media such as posters, intranet site and screens- Contribute to the writing and integration of articles for the monthly newsletter for all R&D France site employees.- Support in writing short articles for the weekly newsletter for site employees Voir moins

  • Digital Project Manager | France

    Sept 2018 - Jan 2019

  • R&D France Communications Officer

    Sept 2016 - Sept 2018
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  L'Oréal

  Jan 2020 - Jan 2020

  Global Digital Communications & Open Innovation

  Strategic and operational support for the Digital and Open Innovation teams. Support for the Program Manager of the Beauty Tech Atelier by L'Oréal at Station F. - Data Analysis: Identification of new insights for the cosmetics market - Data analysis and creation of data reports Google | YouTube | Baidu | Amazon- Content creation for digital teams - Communication support - Management of in-house digital campaigns by creating and sending newsletters - Animation of the Beauty Tech Atelier startup community Voir moins

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  L'ODAÏTÈS

  Jan 2021 - Jan 2023

  International Digital Marketing Manager

  Definition of the marketing, communication, digital and e-commerce strategy. Management and deployment of digital activations to support the development of the brand. - Developing the brand's digital strategy- Creation and management of digital campaigns (social, display, programmatic, lead generation)- Management of e-commerce newsletter and creation of e-mail campaigns- Develop e-commerce acquisition levers- Creation of print and digital content- Management of e-commerce site and content strategy (copywriting, SEO, etc.)- Development and management of marketing and communication plan Voir moins

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  MENARINI FRANCE

  Jan 2023 - now

  Digital Transformation Manager

  Accompany employees in the digital transformation of the entire French subsidiary: - Implementation and deployment of digital and omnichannel strategy:- Manage the execution of end-to-end campaigns- Responsible for CRM launches (approved email, eDetailing, OCE...)- Build customer journey personalization via OCE- Promotion and dissemination of digital culture (change management)Deployment and management of corporate digital solutions: - SalesForce - Redesign of corporate website and intranet.- MailjetResponsible for RGPD compliance of digital channels/solutions: - User consent management module- Creation, updating and training on operating procedures (best practices social networks...) Voir moins