Elizabeth Davidson, MS, APHR

Experience

• 

  Regal Dance Clubs, National Dance Clubs

  Jun 2009 - Feb 2021

  Instructor

  Marketed, sold and taught private ballroom dance lessons to adults and oversaw education, onboarding, and development of staff, managed weekly events, quarterly performances, and occasional trips and contributed general administrative and management duties for the company • Collaborated with a team of instructors selling $1-2.5 million per year with personal sales of $180k to $220k per year• Onboarded and oversaw training and development for a dozen new staff in marketing, sales, & ballroom dancing• Captured 50% more leads at trade shows and had a 60% higher conversion rate of leads compared to others in the company• Developed a core customer group of 7-10 clients taking lessons for 5-7 years 3x a week through customer service, sales, and personalized curriculum• Maintained a 60% retention with first-time customers versus industry standard of 30% for 12 years• Managed weekly dancing events for 20-150 people• Competed professionally across USA Show less

• 

  The Turbon Group USA

  Mar 2011 - Jul 2011

  Inventory Specialist

  Accelerated data entry and reviews of inventory to support the management of a printer ink cartridge refill facility

• 

  Airbnb

  Oct 2018 - Aug 2021

  Super Host

  Created two low-cost options of single bedroom, in home rentals for professionals and travelers looking for a clean stay and friendly hosts and one high cost whole home rental for couples or families wanting an “experience” and comfortable proximity to sporting venues and entertainment • Optimized pricing and calendar openings to achieve 95% occupancy rates• Earned 4.96/5 rating from 186 reviews• Averaged $1000 per month in revenue

• 

  Forage Culture

  Jul 2020 - Sept 2021

  Owner, General Manger

  Leveraged Covid restrictions by forming a company providing outdoor and virtual classes focused on identifying and cooking edible wild plants and fungi across southern PA and Maryland • Offered 35 seasonal and location specific classes for over 400 students between 3 employees, 8 work sites, and 6 contractors• Garnered 35% read rate of emails with 5% conversion versus an industry standard 15% read rate and 1.5% conversion through targeted sales and storytelling consistent in all customer touchpoints• Built scalable Google Suite marketing hub with over 2,000 stock photos & videos Show less

• 

  Penn State Health

  Aug 2021 - Apr 2022

  Administrator

  Provided customer service & administration both in person and on phone for over 160 clinicians in specialties of family medicine, endocrinology, nephrology, diabetes, nutrition, and sickle cell anemia

• 

  Fabpro Technologies Inc.

  Aug 2022 - Apr 2023

  Contractor

  Hired to consult on process documentation, conflict management, and leadership development directly under the COO • Spearheaded company culture development resulting in identification of 3 internal leaders and development of 3 apprenticeships between white and black co-workers• Audited sales database with Quickbooks to remove 15% of outdated/completed orders from daily sales database, identified over 40% of orders were late or high priority, and established new SOP to enhance visual awareness and communication from management to floor• Identified hundreds of federal job orders missing proper documentation and systematized documentation filing to eliminate errors Show less

• 

  AIM

  Sept 2022 - Jan 2023

  Contractor

  Guided start-up of a massage therapy school including curriculum development, financial planning, market research, strategic growth plan, and city, state and federal compliance requirements

• 

  Behavior Interventions, Inc.

  May 2023 - Nov 2023

  Administrative Assistant II

  Provided executive support to the Chief Science Officer, oversaw CEU contracts and documentation, designed marketing materials and an internal clinical website, and developed Asana project management hub in training, research, & development department of a behavioral health company specializing in applied behavior analysis • Increased participant engagement by 60% and increased applications by 30% for internal development program through data analysis, process improvement, & marketing• Designed internal marketing package with templates and over 250 graphics Show less

• 

  Swank Early Skills Development

  Oct 2024 - now

  Executive Assistant

  General sounding board and organization for the CEO as well as project management lead for CEO's company wide directives including hiring & onboarding, marketing, intranet build, document storage, and compliance.