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Abhinav Dave

Abhinav Dave

Area Sales Manager - Nestlé Professional

Followers of Abhinav Dave2000 followers
location of Abhinav DaveGurgaon, Haryana, India

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  • Timeline

  • Skills

    Fmcg
    Trade marketing
    Below the Line Advertising
    Brand Management
    Brand Marketing
    Business Strategy
    Customer Insight
    Distributed Team Management
    E-commerce
    Fast-moving consumer goods (fmcg)
    Management
    Market Analysis
    Marketing Strategy
    Market Research
    Product Development
    Product Marketing
    Retail Marketing
    Sales
    Sales Management
    Strategy
    Team Leadership
    Team Management
    Trade Promotions
    TV Campaigns
    Distributed Team
    Below the Line

  • About me

    A marketing leader with over 15 years of diverse experience in Marketing and Sales disciplines across MNC's and startup space. Currently leading Marketing for the Nutrition business at TLS (The Ayurveda Experience). Previously, led the Marketing function at Cinépolis India - driving a dedicated team of Digital marketers, Design and Business Intelligence specialists to grow the brand nationally. Leading agency partners specializing in the space of Digital Marketing, Marketing Automation and Public Relations. Previously, managed eCommerce Marketing for Nestlé India for multiple partners. Responsible for the growth of the eCommerce business for Nestlé through demand generation activities with various eCommerce partners. A solid foundation of FMCG Brand Management (NESCAFÉ) as well as Sales Management (Nestlé Professional) in my early career has helped me deliver consistent business results.

  • Education

    • Faculty of Management Studies - University of Delhi

      2006 - 2008
      MBA

      Marketing

    • Delhi College of Engineering

      2002 - 2006
      BE

      Civil Engineering

    • St. Columba's School

      1997 - 2001
      High School Science with Economics

      Activities and Societies: • SCS Debating Society, • Swimming competitions, • Basketball tournaments

  • Experience

    • Nestlé Professional

      Jan 2011 - Aug 2012
      Area Sales Manager - Nestlé Professional

      Responsible for Nestlé Sales in the Out-of-Home segment - Nestlé Beverage Solutions and Nestlé Food Services businesses. Handled a large part of North India: Punjab (incl Tricity), Himachal Pradesh, Jammu & Kashmir, Leh.Led a geographically distributed team of 4 sales officers, stationed in each state. Partnered with trade teams to achieve sales targets for my region.Achieved Y-o-Y turnover growth of 11% for 2011.

    • Nestlé

      Sept 2012 - Jun 2017

      Drove the eCommerce Marketing & Operations for Nestlé India. My responsibilities include -• Leading the end-to-end planning and execution of demand generation activities in eCommerce, pan-India• Collaborating internally with Business teams for marketing activities, sales promotions and eContent management (A+content) and SEO on eCommerce platforms including Amazon, Snapdeal, PayTM, Grofers and Big BasketAchievements: - Re-launched MAGGI Noodles through Snapdeal, the biggest eCommerce FMCG launch in India. - Successfully launched NPDs in multiple categories - Developed product bundles and consumer promotiions to drive consumer & sales metrics Show less Senior member of a 4-member cross-functional team conceptualized by Nestlé India Head, with the objective of improving sales execution. My responsibilities included:• Liaising with Brand & Category teams to design sales promotion activities - Pan India.• Monitoring activity performance using business analytics & driving cross-functional actions to improve results.• Presenting activity results to Nestlé India Head through a monthly meeting.• Providing inputs to the annual business planning process for Nestlé Show less

      • Manager - eCommerce

        Jan 2015 - Jun 2017

      • DAT (Digital Acceleration Team) Program

        Aug 2014 - Jan 2015

      • Manager - Integrated Commercial Execution

        Sept 2012 - Jul 2014

    • Cinépolis India

      Jun 2017 - Jun 2023
      GM Marketing

      Leading offline and online marketing and communication for Cinépolis India. Responsibilities include: - Developing and implementing the annual Marketing Calendar for the company. - Moving the needle on key metrics such as TOM, SOV through innovative marketing campaigns. - Managing celebrity events as part of cinema & movie launches. - Managing People – Leading a dedicate team of marketers as well as multiple agencies on retainer (Digital Marketing, PR, Social Listening and ORM, Event Management, Marketing Automation, Print). Show less

    • Transformative Learning Solutions

      Jun 2023 - now
      Head of Marketing - Nutrition

    • Nestlé

      -

      • Asst. Brand Manager - NESCAFÉ

        Jun 2009 - Jan 2011

      • Management Trainee

        Jun 2008 - Jun 2009

  • Licenses & Certifications

    • Fundamentals of Digital Marketing

      Google
      Aug 2021
      View certificate certificate

    • GOOGLE CERTIFICATION - AdWords Fundamentals & Video Advertising

      Google
      Jul 2015