María Loreto Scaff, MBA

Experience

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  PepsiCo

  Feb 2007 - Sept 2008

  Brand Specialist Quaker

  I was responsible for the development and growth of the Quaker brand. This included value preposition creation, marketing campaigns, monitoring the competitors and new trends of the industry, forecasting sales and developing the price strategy. This position reported directly to the Quaker Manager for the South Cone Group-Successfully launched an omnichannel (TV, magazines, billboards and internet channels) marketing campaign for a new line of products -Based on a market research showing a trend of healthier life style, I oversee the launch of healthy snacks portfolio-Supported South American regional marketing campaign Show less

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  Beiersdorf

  Sept 2008 - Sept 2010

  Brand Manager Nivea Sun & Nivea For Men

  I oversaw Nivea Sun & Nivea For Men, reporting to the Group Brand Manager.I had overall responsibility over these brands: product life cycle, budget preparation, price strategy, launch of new products, market research & analysis, marketing campaigns and sales forecast, among others.-Designed the Strategic Plan of each brand for the medium term, by segment and product mix. Plan approved by the Board of South Cone Group-Increased Nivea For Men sell-out by 24% and gaining 3.1 pp in MS -Successfully managed the creative & media agencies to execute an omnichannel Nivea Sun online & offline campaign-Successfully launched a new product range of Nivea Sun, accounting for 46% of the brand’s sales Show less

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  Infocons Chile

  Oct 2010 - Jul 2012

  Co-owner

  InfoCons was dedicated to the consolidation of information to support and facilitate the management of companies offering credit insurance. - Created the value proposition for our customers- Spearheaded the pricing strategy and cash flow- Developed our sales strategy and the communication with our potential clients- Act as the liaison between InfoCons and the Law firm to ensure total compliance of the product offered with the regulations - Led the end-to-end process creation for our product- Project management for the software development and the go-to market Show less

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  Tata Consultancy Services

  Nov 2012 - Dec 2012

  MBA Internship

  Comprehensive analysis of consultancy services industry in The Netherlands, with focus on new trends and potential businesses opportunities.

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  ProChile / The Netherlands

  Jan 2013 - Nov 2013

  Marketing Consultant

  I was responsible for carrying out market researches in the Benelux economic sectors for Chilean investors and improving the efficiency and effectiveness of specific ProChile operations.-Found and proposed new opportunities for Chilean investors seeking for opportunities in Benelux-Improved the brand image of Chile by successfully carried out different events-Responsible for the Action Plan 2014

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  Nyenrode Business Universiteit

  Feb 2014 - Dec 2014

  Program coordinator MBA

  Responsible for the International MBA program, involving 45 students, +20 professors and +15 partner companies. I was responsible for the successful admission process, development and coordination of the fulltime MBA program. This included, among others, manage CRM to improve the relationship with the customers, ensure the perfect development of each project of the program and increase the awareness and equity of the brand through direct contact with the potential costumers.-Increased the number of enrolled students by 33% compared to previous year-Improved the relationship between students and Management team Show less

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  A.P. Moller - Maersk

  May 2015 - now

  Responsible for the management and enablement of our stakeholders from both, our country offices (+40) and HQ (+60), from different functions and with different seniorities. The end goal of these efforts is to boost both commercial and marketing efficiency and increase the sales of our products & services.-Designed and built the Pricing Principles for product launch-Led and deployed omnichannel communication strategy for our internal customers-Supported the creation and development of the Product life cycle -Designed global commercial roadmap to support Maersk’s transformation journey from a service oriented to a product oriented company - Built and presented a grid of cross country opportunities to harmonize methodologies, internal marketing, processes and tools in order to improve efficiency and effectiveness-Structured ACM (key stakeholders) capacities -Led monthly calls and market intel among our internal customers-Designed and built onboardings for our counterparts in the regions Show less Responsible for the Volume Incentive Program (VIP) of Maersk, a nine-digit product, serving yearly more than 1.500 B2B customers around the world.- Developed and launch 6 sub products according to the market needs, trends and regulations- Improved the end to end VIP process, in order to increase controls and reduce risks of fraud - Created the customer value proposition, strategy, product positioning, commercial guidelines and governance for the products portfolio- Standardized the product offered, from contract to payout (E2E)- Developed the commercial performance indicators and monitored global performance- Trained +200 stakeholders in HQ and our country offices and led the development of supporting collaterals & tools for the trainings- Originated customer segmentation and targeting- Stablished a finance allocation culture for the different pay outs- Created several dashboard to increase the product visibility among stakeholders- Be a sparring partner for key stakeholders in HQ, improving their experience with the VIP process - Provide guidance and advices on the VIP process, exceptions and use, increasing the efficiency of our Volume Incentive Program Show less

  • Contract Pricing Manager

    May 2023 - now

  • Product Manager - Technology & Electronics Vertical

    Mar 2021 - Apr 2023

  • Global Commercial Enablement Manager (Area Enablement Manager)

    Jan 2019 - Feb 2021

  • Product Manager - Volume Incentive Program

    May 2015 - Dec 2018