Abhishek Kothari

Experience

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  Youthpress Express

  Jan 2016 - Jan 2016

  Photojournalist

  My roles and responsibilities during this internship were to capture photographs, video segments and also conduct research and interviews to gather background information to enhance and verify news stories. I had to write narration to accompany images and use photo-editing software to edit digital designs and then submit images, text, and other information to the editorial staff.

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  Doordarshan Kendra

  Jun 2017 - Jun 2017

  Production Team Member

  During this internship, I learned about how pre-production and post-production work is performed in a big organization like Doordarshan. I worked with the cast and crew and helped them with handling paperwork, timesheets, and production reports. I performed small but essential tasks for the cast and crew and also worked in the production office.

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  Project India Empowerment

  Jun 2018 - Aug 2018

  Graphic Designer

  So during this internship, I learned more about how to create and design various materials for digital and social media as well as ensure that projects are completed with high quality and on schedule. I helped in establishing a creative direction for the company along with prioritizing and managing multiple projects within design specifications. I prepared rough drafts and presented ideas; moreover, performed retouching and manipulation of the images. Developed illustrations, logos, and other designs using different software like Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, and Canva. Used the appropriate colors and layouts for each graphic and worked with copywriters and the creative director to produce the final design. Show less

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  Online Strikers

  Jan 2019 - Jul 2019

  Digital Marketing Executive

  In this company, I assist in the formulation of strategies, plans, and monitor the ongoing presence of the company on social media. I was also actively involved in SEO efforts like keyword, image optimization, as well as optimizing and monitoring online ads through Google Adwords, Facebook ad manager to increase brand awareness. I prepared online newsletters and promotional emails and provide creative ideas for content marketing and updating the website, collaborated with designers to improve user experience along with measure performance of digital marketing efforts using a variety of Web analytics tools and acquire insight on online marketing trends and keep strategies up-to-date. Show less

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  News24

  Jul 2019 - Sept 2019

  Social Media Marketing

  During this internship, I used to handle their social media accounts like Facebook, Youtube channel, hello, and share chat accounts. I learned how to run and manage Facebook and Instagram ads along with tracking and monitoring our ad campaigns. I performed some SEO work like interlinking our news articles, posting articles on our website; moreover creating backlinks, keyword research, and ranking our keywords on search engines.

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  Cottonfry

  Oct 2019 - Mar 2020

  Social Media Marketing Executive

  My roles and responsibilities as a social media marketing executive were to manage all the social media channels of the company as well as responsible for updates about the services of the company in social media accounts to engage customers and create brand awareness among them. I use to monitor the ongoing trends on social media channels and what should be the best platform to promote our brand and engage our customers. I was also involved in digital marketing work like using Analytical tools, Keyword Research, and handling e-commerce websites for my company. Show less

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  StrategySoda

  Feb 2022 - Sept 2022

  Social Media Strategist

  My roles and responsibilities as a social media strategist were to develop and manage a cohesive strategy to achieve marketing objectives as well as collaborate with copywriters and designers to execute original content across various social media platforms. Contributed insights and ideas to inform monthly content creation and daily social media posting and maintenance. Prepared monthly reports with insights and recommendations for future optimizations while tracking and analyzing the social media activities of competitors and similar brands. Show less

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  GUESS?, Inc.

  Oct 2022 - Apr 2023

  Associate
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  Nike

  Feb 2023 - now

  Customer Representative

  Providing customers with excellent customer service & assisting them in finding the right products and sizes. Educating customers on Nike products, technology, and features as well as completing sales transactions accurately and efficiently.

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  Ethnicity Matters

  May 2023 - Nov 2023

  Client Servicing

  As a Client Servicing Intern at Ethnicity Matters, my role was to foster strong client relationships and act as a liaison between clients and internal teams. I contribute to the coordination and execution of advertising campaigns, collaborating with creative, media, and production teams. My involvement in strategic planning included the development of advertising strategies based on client briefs and market research. At Ethnicity Matters, I worked with high-profile clients such as the National Arts Centre, Procter & Gamble, and Danone. Show less