Yazan Krouma

Experience

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  OILWELL7.com

  Apr 2012 - May 2015

  UX Designer and Front-End Developer

  At Oilwell7 I worked on a recruitment SAAS platform, I was responsible for working on improving the overall user experience, and running regular UX audit to find opportunities to improve the product.The main goal was to reduce the hiring time and make communication between the recruiter and the candidate easier on the web and mobile platform.

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  EnterTab LLC

  Aug 2015 - Aug 2017

  UI/UX Designer

  Got the opportunity to work on multiple complex products (B2B and B2C) from different industries like healthcare, fintech, and e-commerce, my main role was to meet the clients, understand their business goals, define the problems they are having, plan the roadmap for each business, then work with the development team for product execution.

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  Invesp

  Dec 2017 - Dec 2018

  Senior UX Designer

  At Invesp I Worked on the Conversion Rate Optimization platform (FigPii.com), which included an AB testing tool and an end-to-end landing page optimization tool to identify a large list of current conversion issues and new revenue opportunities.I worked as a core member on ideating the product with the co-founders to set up the vision and the product's main goals and metrics.

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  DR BAYER CLINICS

  Jan 2019 - Jan 2020

  Senior UI/UX Designer

  Worked on marketing automation tool for acquiring and retaining patients, Automate pre and post-appointment communications, and ensure a smooth onboarding process, with triggered reminders. Drive patient confirmations to reduce missed appointments.Also created and trigger post-appointment survey messages. Get timely patient responses and take action.

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  Insider.

  Feb 2020 - Feb 2023

  My responsibilities as a lead product designer are to work closely With my PMs and tech leads on product strategy, collaborate with stakeholders and product analysts to gather product feedback, and turn insights into meaningful UX concepts for our marketing automation product.I work closely with the designers in my team on all aspects of the design process, from research and ideation to creative thinking, designing, and testing.The main goal of the product is to reduce the number of issues we get on Zendesk from clients, reduce campaign creation time, implement new features, and maintain the quality of the product.Insider marketing automation tool is number one rated from the last 3 years on G2.com. Show less My responsibility as a product designer is to lead the mobile platform for Insider platform by taking care of all aspects of the design process, from research and ideation to creative thinking, design, and testing.I work closely with my product managers, development managers, and co-founders to define the vision and the strategy for my product as well as make sure that the solutions we do are technically feasible.I regularly meet my customers, take feedback from them, discuss the feedback with the stakeholders, and take product decisions collectively. Show less

  • Lead Product Designer

    Jul 2021 - Feb 2023

  • Senior Product Designer

    Feb 2020 - Jul 2021
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  Delivery Hero

  Feb 2023 - now

  Senior Product Designer