Jennifer Everson (she/her)

Experience

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  Organic Caboose

  Jan 2012 - Jan 2013

  E-commerce Marketing and Product Management Assistant

  Develop marketing materials for online contentManage order and customer relations in web portalsCreate social media content and facilitate communications with blog sponsorshipsPerform inventory and lifecycle reviews

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  Northwest Earth Institute

  Jan 2012 - Jan 2012

  Curriculum Development and Outreach Specialist

  - Copy writing; creating, editing, and reviewing materials for discussion course books- Provided outreach to client prospects and donors to maintain and establish relationships - Captain of Anthropology Student Association EcoChallenge 2011 and 2012 where I led a group of participants in a two-week challenge to alter a specific lifestyle habit or behavior that benefits the environment. I used my leadership and enthusiasm to work collectively with EcoChallengers to support each other and practice reflective decision-making that can extend beyond the challenge dates. - Researched environmental trends and synthesized information into reports- Performed data management in Salesforce Show less

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  West Hills Racquet Club

  Jan 2013 - Jan 2014

  Indoor Cycling & Fitness Instructor
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  Intel Corporation

  Jan 2013 - Jan 2014

  Image Analysis & Processing, User Experience Research

  -Consumer culture market research with broader human-computer interaction Xlabs project.

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  Paceline Indoor Cycling

  Jan 2014 - Dec 2019

  Marketing/Office Assistant, Group Cycling Instructor

  -Lead 2-3 indoor cycling training rides per week October-April season-Develop all class workouts based on structured training plans using periodization over the course of several months-Coordinate and lead events for studio promotion and local fundraising causes-Contribute to social media pages and marketing materials

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  The Freshwater Trust

  Jan 2014 - Jan 2014

  GIS/Ecosystem Services Project Assistant

  Geodatabase management and analysis for floodplain and stream restoration projects.Ecosystem Services GIS Intern in the Ecosystem Services Department to apply geospatial technology to ecosystem benefits to identify land-use relationships, incentive valuations, and synthesize national and regional datasets of human dependence on ecosystem services. I have learned state implementation, laws, and regulations and understand several angles; conservation, government, the public at large, and sources of funding. I utilized my strong qualitative and quantitative approaches that examine the uniqueness of the human experience and its connection to environmental decision-making. I supported internal and external GIS projects. I worked on a complex Lidar dataset to migrate to a cloud platform and create a web map that demonstrates the breadth of lidar data in the Idaho basin. My work supported the GIS team on two ongoing projects; Riparian Heights Prioritization Analysis and Meridian Fields. I spent a week conducting total station survey and pre-construction screening on the channel reactivation project for the Sandy River Basin Project. This field-site experience provided me with an understanding of what a long-term and large-scale restoration project entails and the continuum of work involved to achieve an ultimate outcome. I also collaborated with the Streambank application coordinator to brainstorm user-experience tools and unique approaches to benefit the habitat monitoring staff. -Analyzed multi-terabyte, complex Lidar datasets to convert cloud storage -Classified and analyzed large datasets-Total station survey, Stream Channel Reactivation Project, Sandy River Basin-Map production/improvement-Project assistance on Ecosystem services reports and written content.-Create and release maps in conjunction with GIS and marketing teams' goals to demonstrate freshwater restoration efforts. Show less

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  University of Wisconsin-Madison

  Jan 2014 - Jan 2015

  Project Assistant - Bordner Historic Land Survey GIS Mapping

  Landscape Ecology lab cartography and GIS coordination for Bordner Northern Wisconsin Mapping project. This temporary contract required me to work on a team of geographers, forestry scientists, and cartographers to analyze former data on the historic Bordner Northern Wisconsin Mapping Project to recreate the maps and provide data management.-Created new maps in ARCGIS after reviewing historic maps and data to revitalize the longstanding project.-Database management of landscape covers, project times, and available maps.-Grant writing Show less

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  Saris

  Jul 2015 - Dec 2019

  Strategic Infrastructure Coordinator

  I develop, execute, and manage marketing and sales strategies and materials that support overall departmental growth and align with the organizational dedication to bicycling as an accessible mode of transportation and recreation. My professional background and a decade of bike commuting provide a rich understanding of products and programs that support active transportation in a functional and inclusive way. Project and Order Management-Developing, Managing, Leveraging key channels: government, municipality, wellness programs, HMO, and higher education-Analyze complex architectural drawings and contractual proposals to create detailed Sketchup files and sales quotes-Manage multi-phase projects from bid stage to installation follow up-Customer assistance on products and daily operations-Logistic operations as liaison cross-departmentally -Conduct Introductory Meetings with Category Influencers & Clients-Manage vendor relationships and facilitate partnerships with external resources-Run weekly reports for high dollar next-quarter quote followup, outstanding sales reports, and manage returns. Develop, execute, and Manage Marketing Strategies-Analyze Competitor pricing, products, marketing campaigns-Perform market research to identify outreach strategies and tactics-Compose Blogs and written report material-Compose Map and case studies -Social media content creation-Manage Bike Nerd Podcast Winner communication, prize procurement, and product installation followup*Serve on Downtown Madison Inc. Bicycle Subcommittee *2016 - Served on Fitchburg Bicycle Pedestrian committee to oversee an update to the City's 2008 Bicycle and Pedestrian Plan. Show less

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  Reach Dane

  Dec 2019 - now

  Manager of Marketing and Development

  Reach Dane changes the lives of underserved children and families through education and supportive services.Vision: A child's foundation to learn, a family's opportunity to succeed.