Jennifer Everson  (she/her)

Jennifer Everson (she/her)

E-commerce Marketing and Product Management Assistant

Followers of Jennifer Everson  (she/her)241 followers
location of Jennifer Everson  (she/her)Madison, Wisconsin, United States

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  • Timeline

  • About me

    Manager of Marketing and Development at Reach Dane

  • Education

    • Portland State University

      -
      B.A. Environmental Anthropology, GIS, Geography

      Activities and Societies: Anthropology Student Association- Secretary, Leadership Fellow Scholarship, Student Water Resources Group

    • Portland State University

      -
      B.A. Social Sciences
  • Experience

    • Organic Caboose

      Jan 2012 - Jan 2013
      E-commerce Marketing and Product Management Assistant

      Develop marketing materials for online contentManage order and customer relations in web portalsCreate social media content and facilitate communications with blog sponsorshipsPerform inventory and lifecycle reviews

    • Northwest Earth Institute

      Jan 2012 - Jan 2012
      Curriculum Development and Outreach Specialist

      - Copy writing; creating, editing, and reviewing materials for discussion course books- Provided outreach to client prospects and donors to maintain and establish relationships - Captain of Anthropology Student Association EcoChallenge 2011 and 2012 where I led a group of participants in a two-week challenge to alter a specific lifestyle habit or behavior that benefits the environment. I used my leadership and enthusiasm to work collectively with EcoChallengers to support each other and practice reflective decision-making that can extend beyond the challenge dates. - Researched environmental trends and synthesized information into reports- Performed data management in Salesforce Show less

    • West Hills Racquet Club

      Jan 2013 - Jan 2014
      Indoor Cycling & Fitness Instructor
    • Intel Corporation

      Jan 2013 - Jan 2014
      Image Analysis & Processing, User Experience Research

      -Consumer culture market research with broader human-computer interaction Xlabs project.

    • Paceline Indoor Cycling

      Jan 2014 - Dec 2019
      Marketing/Office Assistant, Group Cycling Instructor

      -Lead 2-3 indoor cycling training rides per week October-April season-Develop all class workouts based on structured training plans using periodization over the course of several months-Coordinate and lead events for studio promotion and local fundraising causes-Contribute to social media pages and marketing materials

    • The Freshwater Trust

      Jan 2014 - Jan 2014
      GIS/Ecosystem Services Project Assistant

      Geodatabase management and analysis for floodplain and stream restoration projects.Ecosystem Services GIS Intern in the Ecosystem Services Department to apply geospatial technology to ecosystem benefits to identify land-use relationships, incentive valuations, and synthesize national and regional datasets of human dependence on ecosystem services. I have learned state implementation, laws, and regulations and understand several angles; conservation, government, the public at large, and sources of funding. I utilized my strong qualitative and quantitative approaches that examine the uniqueness of the human experience and its connection to environmental decision-making. I supported internal and external GIS projects. I worked on a complex Lidar dataset to migrate to a cloud platform and create a web map that demonstrates the breadth of lidar data in the Idaho basin. My work supported the GIS team on two ongoing projects; Riparian Heights Prioritization Analysis and Meridian Fields. I spent a week conducting total station survey and pre-construction screening on the channel reactivation project for the Sandy River Basin Project. This field-site experience provided me with an understanding of what a long-term and large-scale restoration project entails and the continuum of work involved to achieve an ultimate outcome. I also collaborated with the Streambank application coordinator to brainstorm user-experience tools and unique approaches to benefit the habitat monitoring staff. -Analyzed multi-terabyte, complex Lidar datasets to convert cloud storage -Classified and analyzed large datasets-Total station survey, Stream Channel Reactivation Project, Sandy River Basin-Map production/improvement-Project assistance on Ecosystem services reports and written content.-Create and release maps in conjunction with GIS and marketing teams' goals to demonstrate freshwater restoration efforts. Show less

    • University of Wisconsin-Madison

      Jan 2014 - Jan 2015
      Project Assistant - Bordner Historic Land Survey GIS Mapping

      Landscape Ecology lab cartography and GIS coordination for Bordner Northern Wisconsin Mapping project. This temporary contract required me to work on a team of geographers, forestry scientists, and cartographers to analyze former data on the historic Bordner Northern Wisconsin Mapping Project to recreate the maps and provide data management.-Created new maps in ARCGIS after reviewing historic maps and data to revitalize the longstanding project.-Database management of landscape covers, project times, and available maps.-Grant writing Show less

    • Saris

      Jul 2015 - Dec 2019
      Strategic Infrastructure Coordinator

      I develop, execute, and manage marketing and sales strategies and materials that support overall departmental growth and align with the organizational dedication to bicycling as an accessible mode of transportation and recreation. My professional background and a decade of bike commuting provide a rich understanding of products and programs that support active transportation in a functional and inclusive way. Project and Order Management-Developing, Managing, Leveraging key channels: government, municipality, wellness programs, HMO, and higher education-Analyze complex architectural drawings and contractual proposals to create detailed Sketchup files and sales quotes-Manage multi-phase projects from bid stage to installation follow up-Customer assistance on products and daily operations-Logistic operations as liaison cross-departmentally -Conduct Introductory Meetings with Category Influencers & Clients-Manage vendor relationships and facilitate partnerships with external resources-Run weekly reports for high dollar next-quarter quote followup, outstanding sales reports, and manage returns. Develop, execute, and Manage Marketing Strategies-Analyze Competitor pricing, products, marketing campaigns-Perform market research to identify outreach strategies and tactics-Compose Blogs and written report material-Compose Map and case studies -Social media content creation-Manage Bike Nerd Podcast Winner communication, prize procurement, and product installation followup*Serve on Downtown Madison Inc. Bicycle Subcommittee *2016 - Served on Fitchburg Bicycle Pedestrian committee to oversee an update to the City's 2008 Bicycle and Pedestrian Plan. Show less

    • Reach Dane

      Dec 2019 - now
      Manager of Marketing and Development

      Reach Dane changes the lives of underserved children and families through education and supportive services.Vision: A child's foundation to learn, a family's opportunity to succeed.

  • Licenses & Certifications

    • AFAA Group Exercise Instructor Certification- Cycling Specific

      Jan 2014
    • CPR/First Aid

      Jan 2013
  • Volunteer Experience

    • Food Pantry Volunteer

      Issued by Goodman Community Center
      Goodman Community CenterAssociated with Jennifer Everson (she/her)
    • Contributing Writer

      Issued by Eastside News on Mar 2018
      Eastside NewsAssociated with Jennifer Everson (she/her)
    • Committee Member & Wellness Leader

      Issued by Saris Employee Wellness Program on Jan 2015
      Saris Employee Wellness ProgramAssociated with Jennifer Everson (she/her)
    • ESL Community Literacy Tutoring

      Issued by Literacy Network on Jan 2015
      Literacy NetworkAssociated with Jennifer Everson (she/her)
    • Speaker's Board Assistant- Earth Day Celebration 2012

      Issued by Earth and Spirit Council on Jan 2012
      Earth and Spirit CouncilAssociated with Jennifer Everson (she/her)
    • Guest Lecture Assistant, Natural Way Indigenous Voice Series

      Issued by Earth and Spirit Council on Jan 2012
      Earth and Spirit CouncilAssociated with Jennifer Everson (she/her)
    • Earth Day Celebration Volunteer

      Issued by Earth and Spirit Council on Jan 2011
      Earth and Spirit CouncilAssociated with Jennifer Everson (she/her)
    • Running coach and mentor

      Issued by Girls on the Run International on Jan 2015
      Girls on the Run InternationalAssociated with Jennifer Everson (she/her)
    • Urban Wild Food Policy Research Assistant

      Issued by Institute for Culture and Ecology on Jan 2011
      Institute for Culture and EcologyAssociated with Jennifer Everson (she/her)
    • Women on Bicycles Program Leader

      Issued by Wisconsin Bike Fed on Jan 2014
      Wisconsin Bike FedAssociated with Jennifer Everson (she/her)
    • Society for Applied Anthropology Annual Conference Registration & Event

      Issued by Society for Applied Anthropology on Jan 2010
      Society for Applied AnthropologyAssociated with Jennifer Everson (she/her)