Ayana K.

Experience

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  Lincoln Property Company

  Apr 1996 - Sept 1997

  Business Development

  ►Awarded Top Salesperson of the quarter during initial 90 days of employment►Excelled at customer engagement and closings (activities included cold calling, lead generating, and meetings held)►Successfully increased occupancy from 78% to 96% within 180 days of employment►Property management of 350+ unit community, vendors and residence included in scope of responsibilities.

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  NCR Corporation

  Jan 1997 - Jul 1999

  Marketing Assistant

  ►Manage and coordinate events►Collaborate, create and publish marketing collateral and consumables►Host clients and strategic partners►Collaborate with PR to maximize exposure, industry events and recent developments

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  Sumitomo Corporation of Americas

  Jan 1999 - Jan 2002

  Global Business Development

  ►Managed and enlarged a global portfolio of complex B2B capital projects that utilized raw and finished goods.►Successfully negotiated multi-million dollar pricing agreements utilizing global transportation vendor metrics and published exchange rates.►Presented to the C-suite, an economic analysis of the impact of political legislation on the global trade industry.►Excellence in supply chain management of goods, from point of origin to point of manufacturing.►Direct accountability of vendors in an off-shore environment Show less

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  Wells Real Estate Funds

  Jan 2002 - Jan 2008

  Business Development

  ►Traded multi-million dollar REIT shares using pink sheets and blue sheets.►Promoted to senior position during initial 120 days of employment.►Excelled in driving all aspects of B2B and D2C investor relations program ►Directed operational leadership for all investor relations informal presentations, reporting analytics, and prospectus review. ►Researched economic indicators and financial outlook for C-suite ►Actively participated in IPO initial funding for REIT l and REIT ll. Show less

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  Generation Mortgage

  Jan 2010 - Jan 2012

  National Business Development

  ►Successfully increased multi-million dollar B2B portfolio by analyzing the economic and fiscal effects of legislation on the reverse mortgage industry and working with the C-suite team to adjust product offering, adding reverse mortgage HELOC to the product portfolio.►Increased client engagement by adding valuable service features during appraisal, and underwriting process while ensuring adherence to Federal Housing Authority and National Reverse Mortgage Lender Association guidelines. ►Awarded for Excellence in Service for training over 3,000 mortgage brokers on the use of proprietary software and online tools such as YARDI.►Project manager and tech liaison for new product development and launch. Scope of responsibilities included facilitating focus groups and beta testing. Show less

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  Real Estate Agent

  Jan 2012 - Jan 2014

  Principal

  ►Full time real estate agent assisting clients with buying and selling commercial and residential properties.►Awarded Rookie of the Month for most sales by unit and value by generating leads and managing pipeline.►Successfully increased sales 3% in assigned region of the county►Published articles in newspaper for Lilburn Community Partnership

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  Fischer Homes

  Jan 2014 - Jan 2016

  Regional Business Development

  Managed a team of 15 in driving D2C sales in challenging environments, with some communities neighboring active landfills, and railroads junctions. Successfully delivered all KPIs and met quotas.►Promoted to Elite Sales Coach and Mentor 2016.►Awarded New Homes Salesperson of the Year in 2014 and 2015.►Successfully developed and executed marketing plans that increased awareness of the Fischer Homes brand and products leading to most the profitable year to date.►Recognized for business transformation strategy and delivering 20% ($60M) of the company’s statewide sales ►Recruited, and trained new hires on a D2C consultative sales approach and 360 sales cycle. ►Developed KPIs, and training materials specific to the Atlanta market. The curriculum included effective selling techniques, lead generation, qualifying prospects, contract negotiation, and closing.►Excellence in forecasting, budgeting, and supply chain management of work-in-progress construction for Georgia.►Presented competitive market surveys, economic models on consumer behavior, and demographic statistics to influence, educate, and interact with C-suite to support pricing strategies that protected the pipeline and increased sales. Show less

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  Lennar

  Jan 2017 - Jan 2023

  Regional Business Development

  ► Sales Consultant who managed and led a division-wide think tank that successfully created and implemented new policies and procedures that dramatically elevated customer experience, significantly increased customer survey scores, and greatly enhanced productivity while simultaneously exceeding D2C sales quotas.►Substantially increased profits across multiple portfolios exceeding $124M in sales with strategic negotiations in fast-paced competitive markets►Successfully launched new home products and drove growth in new territories by maximizing partnerships with cross-functional teams►Significantly enhanced brand awareness by crafting tactical social media and digital marketing to attract consumers and strategic partners►Cultivated relationships with new construction clients and served as liaison to government officials, mortgage companies, appraisal companies, and inspectors ►Increased profit margins by 13% over 15 months by managing activities of property management, real estate, and construction vendors in cost beneficial manner►Led price and product negotiations at contract through life cycle management►Exceeded budgeted financial goals and achieved operational performance expectations by selling out homes in record time►Technical resource for design and strategic partner with finance, accounting, and construction teams on all efficiencies of site planning, time, and cost variables.►Coached and mentored new hires on D2C consultative sales approach, and CRM while meeting all KPIs►Excellence in supply chain management, for delivery of new construction homes. Show less

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  Ayana Knowles Consulting

  Jan 2023 - now

  Independent Consultant

  Create real estate marketing analytics surrounding product launches and customer experience. Manage projects surrounding 360 customer lifecycle with stakeholder interviews, eliciting requirements, and milestone reviews. Deliver research on industry trends and model growth forecasts.