Scott C.

Experience

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  Above The Fold Marketing

  Aug 2013 - Apr 2014

  Social Media Manager

  -Manage social media networks for clients using Hootsuite and Buffer-Utilize Google Analytics-Design and maintain Wordpress based sites

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  Dealer.com

  Apr 2014 - Jul 2015

  SEO Analyst

  I worked with a book of 180+ automotive dealers from all over the country. My main duties included:- With the input of the client, I performed keyword research to identify the important geographic areas that the client could benefit from targeting in their campaign. We would build out the content, as well as specific pages, to help effectively target these key areas.- Quarterly reports highlighting important KPIs, keyword ranking and the work completed for the client- Responded to support tickets from account managers with SEO questions or client requests.- Had calls with clients to help explain the value of our service, as well as hear their concerns. These calls directly helped lower the churn rate and resulted in higher client satisfaction.- After 2 months of working as an analyst, I was sent to Dallas to help train that office about our systems and processes.- Less than a year after starting, I was one of two analysts chosen to pilot test a new level of SEO service ("Advanced SEO"), offering more customer interaction, more custom work and an overall higher touch point than the standard Retail SEO product. Show less

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  IMarket Solutions

  Jul 2015 - Apr 2017

  SEO Specialist

  I work with a book of clients in the HVAC/Plumbing industry to increase organic phone and form leads. The main strategies used include:• On page optimization and content editing including call-to-action statements, headlines, meta tags, page titles, alt tags, and description.• Keyword research, analysis, and implementation into content and other aspects of websites.• Blog editing and optimization.• Identify the optimal internal linking structure• External (inbound) link building. Creating relationships with clients’ local partners, vendors and charitable recipients and other white hat inbound link pursuits.• Analyze ranking reports and analytics data to make recommendations and take actions to boost rankings for important key phrases. I also use this information to show the value of our services and the steady improvements of our client's sites.• Perform website evaluations to identify areas of improvement and potential issues, including form optimization, site speed and other critical UX and onsite SEO factors. •Create enticing calls to action to drive more conversions and • Perform competitive analysis, of both on-site and inbound linking strategies, to identify any opportunities.Tools Utilized:- Google Analytics (Certified)- Google Webmaster Tools- Google Keyword Planner- SpyFu - Screaming Frog- SEM Rush- Majestic- Brightedge (Certified)- Advanced Web Ranking (AWR) Show less

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  INSHUTI OF RWANDA INCORPORATED

  Jul 2016 - now

  Board Member

  Inshuti of Rwanda (http://www.InshutiOfRwanda.org) is a nonprofit organization started in 2014 in Brattleboro. We work in collaboration with Rwandans to build simply designed, locally sourced, and hygienic housing. From 2014-2016 Inshuti has completed 12 houses, raising $30,000 to do so. For the 2017 building season, after achieving 501(c)3 status, raised nearly $28,000 to build an additional 10 houses. My duties as a member of the board of directors includes:• Building the Wordpress website while optimizing it for donations, monitoring traffic and Google Analytics data and making regular updates and tweaks to better meet the fundraising needs of the organization.• Working closely with the executive director and treasurer on new fundraising ideas, marketing tactics and general strategy for growing the organization.• Acting as the digital/technology "go-to" guy; helping other board members set up email, troubleshooting PayPal and online donation issues, etc...• Attend regular board meetings to discuss budget, fundraising progress and regular tasks to keep the organization growing and ensure that we have clear annual goals and that we can meet them when the next building season comes around. Show less

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  IXIS

  Apr 2017 - now

  •Working closely with data science team to spec data pulls and analyses that answer business questions•Package complex data into narrative decks and reports including visualizations, business context and recommendations•Quantitative UX audits utilizing heatmaps and analytics, as well as create wireframes, mockups and recommendations for testing based off of data findings as well as how to optimize landing page UX for marketing (+ read out and present findings to broader UX, marketing and digital leadership)•Marketing campaign reporting and deck creation, including data findings and clear recommendations (SEM, programmatic, social and video) as well as readout and present to marketing leadership• Working towards a comprehensive view of data points across the customer journey, work with internal data engineering team and client/agency partners to gain access to new data sources.•Lead the effort to integrate necessary join keys to work towards better integration across multiple data sources Show less Working with luxury automotive, CPG and ecom/brick and mortar clients:•Analyze data output from Google Analytics and Adobe Analytics in service of client requests or regular reporting•Pull data to drive UX and paid media recommendations, packaged into decks or narrative reports; often with a non technical VP or C-Level audience•Working with analytics implementation teams, recommend custom events or dimensions to implement and manage SDR•Act as support and training for client in regards to Adobe or Google Analytics implementation questions Show less • Perform comprehensive technical SEO & Paid Media audits and work with internal and external development, content and marketing teams on implementation.• Keyword research and ongoing content roadmaps.• Manage paid media spend across the Google Search, Shopping and Display networks, as well as Facebook and Instagram, specializing in luxury e-commerce.• Create & maintain product feeds, as well as optimize for use with Facebook Ads & Google Merchant Center.• Reporting with the Google Analytics & Google Search Console APIs• SEO, paid media and content strategy for auto and luxury e-commerce Show less

  • Director, Data Strategy

    Jul 2023 - now

  • Manager, Product Management

    Oct 2021 - Jul 2023

  • Data Strategist

    Jul 2020 - Oct 2021

  • Data Strategy Analyst

    Aug 2019 - Jul 2020

  • Digital Media Manager

    Apr 2017 - Aug 2019