Amyna Asif - CIA

Experience

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  Tapal Tea Private Limited

  Oct 2008 - Aug 2015

  1. Prepare yearly risk based annual audit plan with the help of risk and control matrix2. Conduct preliminary risk assessments, plan assignments as per the engagement objectives and execute audit through detailed audit testing3. Prepare audit reports in concise manner, recommend best practices, process improvements and value additions submitting the report to IA Manager for review4. Ensure timely completion and submission of key deliverables to the IA manager within stringent deadlines5. Conduct audit planning meeting, audit status meeting and opening and closing meetings6. Ensure that audits comply with IIA standards, organizational policies and are aligned towards achieving company’s objectives and growth7. Provide guidance and supervision to subordinate team member in order to assist in the performance of their professional duties and to review the work performed8. Coordinate and assist Management Representative for implementation of ISO 9001:2008 and ISO 18001Key Assignments/Projects/Value Additions/Improvements:- SAP Post Implementation Audits- ISO 9001:2008 and ISO 18001 implementation project and audits- Identification, Investigation and Reporting of fraudulent activities- Performed mystery shopping independently for sales and marketing projects and identified and reported deviations from actual plans, control weaknesses -Detailed analysis of advertisement concept development and making, media airtime buying and identifying over charged costs- Full scope audit of Logistics operation. Identified duplicate payments, extra payments for trips not incurred, improvements in route management and container utilization to reduce costs- Full scope audit of raw material utilization and production losses-Extensive participation in a Consumer Promotion activity from planning till gift distribution including meeting with vendors, development of customized software for project,real time software monitoring,verification of participants and gifts handing over Show less 1. Assist IA team in audit planning and preparing audit work programs2. Execute assigned tasks such as test of controls, substantive tests etc and report the findings to the Supervisor3. Drafting the audit report for the assigned portion of audit and submit the report to Supervisor for reviewKey Assignments/Projects:- Detailed study of distributor claims to recommend ways to reduce number of claims and claim turnaround time-Participation in QAT to propose and develop vendor induction and evaluation process-Detailed onsite review of production process to study areas of process where customer complaints are relatively high-Full scope audit of RAR inventory system from procurement to actual consumption to analyze and recommend improvements in inventory receiving, transfer, quality inspection and consumption process Show less

  • Internal Audit Executive

    Jul 2010 - Aug 2015

  • Internal Audit Officer

    Oct 2008 - Jun 2010
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  Gulf Integrity Management Consultancy LLC

  Aug 2016 - Jul 2017

  Internal Auditor

  1. Plan engagements based on understanding of client’s business processes and applicable laws2. Conducting assessment of business and audit risks3. Dealing with accounting, auditing and other related issues4. Conduct necessary audit tests to identify system deficiencies, compliance with applicable policies, laws and regulations and recommend the adoption of best practices and value additions5. Ensure timely completion and submission of key deliverables to the IA Manager within stringent deadlines6. Conduct audit planning meeting, audit status meeting and opening and closing meetings with clients7. Ensure that audits comply with Accounting and IIA standards, organizational policies and applicable laws and are aligned towards achieving company’s objectives and growthClientele:Omega Insurance Brokers LLCClovers Middle East LLCGreenshield Insurance Brokers LLC Show less

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  WeCrunch

  Aug 2017 - Sept 2019

  Data Analyst

  Worked as Data Analytics Expert for:1. FMCG (Procter & Gamble)2. Luxury Fragrances & Cosmetics (Coty Middle East)3. Beverages (Coca Cola Middle East)1. Preparing tableau dashboards based on sample data for pitching in new clients.2. Supervising massive projects (Sales data, market shares, market & category indices, featuring & pricing, social media interactions, TV, Radio & social media investment ROI's) of premium clients of the business.2. Propose and discuss data visualizations with the clients to give meaning to their large data and help them in understanding the complex data in a simplest manner.3. Preparing detailed analysis on a monthly, quarterly and yearly basis for the client to present hidden data insights on both macro and micro level, changing market dynamics, variance from set targets and action items. Show less

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  Transmed

  Oct 2019 - Jan 2023

  Sales Data Analyst - Consumer Goods, Household and Personal Care Division

  1. Served as a category insights expert for all Procter & Gamble brands including Baby, Laundry detergents, Fabric enhancers, Dish, Feminine hygiene, Oral hygiene, Shave & Skin care2. Worked closely with category and customer teams to keep track of market shares, sales and market growth, stock position, competition strategies and campaigns to devise and amend upcoming sales plans, building blocks and executions.3. Analyzing sales fundamentals such as display, shelf, feature share weekly/monthly to understand market dynamics, competitor’s strengths and plans and correlate SFT’s to calculate its impact on sales.4. Calculating stock coverage of all major customers on monthly basis to assist sales team to devise plans to liquidate overstocked items and arrange orders for low stocked items. 5. Shared alerts with category and customer teams each week/month of decline and growth drivers together with all the relevant details such as promotions, sku’s, prices affecting market shares and sales6. Presented extensive deep dives to management and other stakeholders having trends, insights and recommended action plans to assist them with strategic decision making7. Assisted and coordinated with corporate IT team in automating sales & other dashboards through Power BI. Show less

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  Shelfr

  Jan 2023 - now

  Manager - Communication and Insights

  1. Plan and engage in new client’s pitch and present demos.2. Manage communication with the clients and external parties.3. Keep a track of project’s CPS and supervise teams to ensure client’s expectations and deliverables are met4. Prepare initial wireframes based on client’s data to incorporate all insights and analysis that would help client to make data driven decisions and work with BI team to bring these wireframes to life. Insights includes but not limited to planogram compliance, Share of Shelf, Share of Display, On Shelf Availability, Client Specific KPI's.5. Monitor and ensure that all reporting is up to date and accurate including live dashboards that are accessible to clients Show less