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Kris (Jia) Chen

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About me
VP for International Marketing at Thai Central Chinese Television Group Co., Ltd.
Education

Assumption University
2009 - 2013Doctor Degree Educational Leadership
Assumption University
2004 - 2006Master's degree Computer Information Systems, Computer Information System
Assumption University
1999 - 2003Bachelor International Business Management, BBA
Experience

Assumption University
Jan 2003 - Jan 2005Lecturer and Inernational Admission Assistant Director· International Business Management Lecturer, BBA Faculty; teaching Business Communication and Introduction to BusinessInternational Admission Assistant Director International students admission, registration, exam qualification, create exchange programm between universities and arrange the activities and entertainment for potential education institutes representatives and giving orientation to all new international studentsReference: Assuption University Registrar: K’Kamol Kitsawad 027190464 Show less
Lecturer, BBA Faculty
Jan 2004 - Jan 2005Associate Director of International Admissions
Jan 2003 - Jan 2005

Churchillpryce Invester Relation Co.,Ltd
Jan 2005 - Jan 2006Sales & Marketing AssociateSales & Marketing Associate· Researching the targeted countries in south east Asia to select the potential customers, mostly public listed companies from each region· Prepare the marketing activities and working with local Stock Exchange to provide the seminar and workshop for the public listed companies in the area for product introduction· Calling the prospect, mostly C-Level customers, creating the sales opportunities, providing system analysis and present the financial solutions for the interested clients· Prepare the service contract, investor relationship management software testing and presentation, issue the contract and close the deal Show less

Cisco Systems
May 2006 - Apr 2010Director, Sales Operation Specialist.General ManagementLocal director for Cisco Systems inside sales team projectISOS (sales operation specialist) · Set up the branch office in Thailand for inside sales team and handling all the legal registration issue· All level communication between the vendor in Shanghai head office and branch office in Cisco Thailand detailed in project management and the financial transaction· Quarterly review the service contract and budgeting with Cisco systems Thailand· Financing: prepare budget, finance report and handling all PO and invoices with Cisco Credit Team in Singapore to make sure the whole payment process is been efficently followed up by different departments· Recruiting sales, admin. and sales representative; Providing constant training to the whole team with Cisco Systems professional resources· Sales operation Specialist for APAC, Cisco Inside Sales operation team. Verify, consolidate and assign the accounts to Cisco Inside Sales Thailand, China, Korea and Vietnam on annual basis; sales credit reclaim and other sales operation process· Coorperating with Thailand local Line Manager in sales operation process, assisting management in Vietnam and Philipine Cisco inside sales projects under same vendor· General management for Vision-X inside sales team project at Cisco Thailand, coordinate with Cisco regional manager, marketing manager to support the Inside Sales Team to achieve the quarterly goalReferral : Cisco Inside Sales Manager for Thailand: Pakarn Damrongkulkamjon 0894568849 Show less

Charoen Pokphand Group Co.,Ltd.
Jan 2010 - Apr 2014Department Manager, Marketing and Branding of CP Group.Position: Department Manager in Marketing and Branding- Retail marketing research and analysis, marketing program design, work with the third party for IMC plan including digital marketing campaign, launching CP new product projects through China and Thailand modern trade and other distribution channels- Lead and conduct Makro customer insight research, including customer, catalog, packaging, price, product SKU and CRM research, CP Fresh market survey, and Shanghai Lotus Life Station customer survey- Knowledge management, content management, for all successful marketing campaigns in CP group- Conduct customer research/interview and competitive analysis for True coffee shop and developing market plan for the True Coffee shop in Thailand - HR Talent award project initiation and PR management for the continuing event- Setting up CP corporate university in Thailand for talent management - Drafting KPI model for CP corporate university in China, composing curriculum and training material for CP high level executive’s leadership program, create recruiting program for CP from Panyapiwat School Show less

Thai Central Chinese Television Group Co., Ltd.
Jun 2014 - nowVP for International Marketing- Sourcing Chinese TV station, media partner, and government agencies to develop the joint project in TV and movie production, oversea event and various activities- Developing marketing strategy year plan for both Thailand and China market expansion- Responsible for all social media including digital media’s structure design and Chinese content editing- Selling the commercial airtime to both Chinese and Thai customers in Thailand and other ASEAN customers- Organizing marketing event, developing sponsorship package, contacting the sponsors, executing the marketing campaign and deliver the statistic result to the customers- Sourcing the TV series from international market and buy and sell in Thai and Chinese market- Developing individual employee’s job description, KPI and evaluation form for sales and marketing team- Planning and arranging marketing event for group property project “Terminal Phuket” to develop Chinese and oversea market Show less
Licenses & Certifications

Certificate of teaching assistance in Educational Leadership
Seton Hall University, New JerseyJul 2010
Cisco Inside Sales Certificate 2007
Cisco Systems (China, Shanghai)Jan 2007
Cisco Sales Expert Certification 2006
Cisco Systems (Thailand)Jan 2006
Cisco Sales Operation Specialist 2006
Cisco Systems (Sydney, Australia)Jan 2006
Network Engineering Course CIS Certificate 2004
Assumption UniversityJan 2004
Languages
- enEnglish
- chChinese
- thThai
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