Becky Carruthers

Experience

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  China's Tibet Online

  Jan 2014 - Jan 2015

  Writer, Editor, Translator

  China's Tibet Online has now rebranded as Tibet.cn. It is a current events website based in Lhasa and focussing on the Tibet Autonomous Region. I worked here while living in Lhasa. My daily tasks were translating and editing brief news articles on the topics of culture, festivals, food, history, travel, and experiences. I also wrote original articles, and photoessays.

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  Self Employed

  Jan 2015 - now

  Freelance Writer

  My freelance writing career has evolved from telling stories about Tibet to ghostwriting for SMEs to creating copy and content for a range of business in Aotearoa and around the world. My favourite niches to write in are work/careers, business strategy, digital marketing, and travel/lifestyle. I also have experience in writing for personal finance and consumer tech. My style is engaging and relatable, and backed up by conversion-optimisation techniques and SEO insight. To see my folio, please get in touch. Show less

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  Linguatutor

  Jan 2015 - Jan 2016

  English Teacher

  Through the teacher agency Linguatutor, I took teaching placements in primary schools, high schools, and private homes around Chengdu. My students ranged in age and ability from 4 year olds to 40 year olds, early learners to advanced, and from one-on-one lessons to classes of 30 students. I created my own lessons and adapted accordingly for each student/classes needs.

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  Huiwen International School

  Jan 2016 - Jan 2016

  Drama Teacher

  While teaching drama and English at Chengdu Huiwen International School, I was commissioned to create two short plays for the grade 1 & 2 classes to perform at the end of semester. These plays were to teach particular English vocabulary, as part of the curriculum, and were based on storybooks that the school had.

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  Volunteer Society Nepal

  Feb 2017 - May 2017

  Marketing Coordinator

  Volunteer Society Nepal is a NGO based in Kathmandu that runs several operations including a primary school, centre for disabled children, and women's centre in their local neighbourhood. In this role I helped to grow the social media presence of VSN through creating content and arranging active events in Kathmandu for our volunteers, which could then be shared on our channels. I also rewrote the website copy for readability and SEO optimisation.

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  Beyond The Clouds

  Sept 2017 - Jun 2019

  Administrator, Marketing & Communications

  Beyond The Clouds is a social enterprise travel company, operating to support the charity First Steps Himalaya. Beyond The Clouds operates boutique bespoke tours in the Himalayan countries of Bhutan, Nepal, Tibet & Ladakh. As administrator I handled the day to day operations of Beyond The Clouds, working closely with the company director. I managed the complicated logistics of multiple tour bookings, coordinating these with our suppliers on the ground and customers around the world. I saw customers through the entire process from first enquiry, to designing their perfect trip, to creating brochures and informative personalised booklets, to departure and arrival home, and finally obtaining useful feedback and referrals. As marketing and communications coordinator I managed content marketing for our blog & social media, successfully grew and maintained our Google Ads campaigns, rewrote the web copy for SEO optimisation, performed weekly analysis of advertising and website performance to find weak spots for improvements, created internal documents including training manuals, and wrote & edited B2C communications such as email templates, brochures, guide booklets, and other collateral. My final six months in this role were done remotely from Auckland. Show less

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  Become Recruitment Australia & New Zealand

  Jun 2019 - Jan 2020

  Office Manager

  Become is a global recruitment agency for the creative, digital, marketing & media industries. In this role I provided administrative support for our Auckland office, including resourcing candidates and business development opportunities. I also wrote job ads and blog content for the company website.

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  BizStory Content

  Dec 2019 - Jul 2020

  I work across almost all of our clients/projects, helping to coordinate our freelancers and offer strategic insight to deliver a higher quality of work and results.This became an unofficial role that I stepped into when I saw the need, to strengthen our company offering and improve processes within the business. My role is to workshop with clients, plan content strategy, and write effective websites, email, and article copy for a range of industries. We work with clients across NZ, Australia, and the U.S.A., in fields ranging from finance to construction to healthcare and dog care.

  • Head Writer

    May 2020 - Jul 2020

  • Digital Content Writer

    Dec 2019 - Jul 2020
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  Charm Group

  Sept 2022 - Apr 2023

  Project Manager

  Stepping into a new field: project management for an insurance company rebrand with Charm. This part-time contract position took me back into the office to work closely with the client and coordinate both internal and external creatives, managing the rebrand and creation of 200+ items of collateral, plus a digital project on a tight deadline.