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Soham Bagchi

Soham Bagchi

Marketing and Branding Intern

Followers of Soham Bagchi3000 followers
location of Soham BagchiBengaluru, Karnataka, India

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  • Timeline

  • About me

    Senior Research Manager - Functional Marketing | Consumer & Marketing Insights | Amazon Prime International - XCM | ex Unilever

  • Education

    • La Martiniere Calcutta

      1994 - 2009
      Higher Secondary Education Science (Biology)

      Activities and Societies: Quiz, Drama, Oratory, Culture. Chairman of the Bengali Club of La Martiniere- 2008-2009 Creative Writing, Bengali Club Chairperson, Oratory...

    • Institute of Management Technology, Nagpur

      2013 - 2015
      Post Graduate Diploma in Management Marketing

      Activities and Societies: Member of the Corporate Communications Committee of IMT- Served as chief editor of the OPUS, the quarterly magazine. Also, I was the lead writer for the newspaper articles published on the college's behalf. Public speaking and presentation activities were my interest areas, along with Branding exercises. Areas of interest include- Statistics, Economics, Strategic and Services Marketing. Key Projects worked upon -1. Brand Restage for Vicco2. Coffee Wars in India - CCD Vs Starbucks3. Marketing strategy for Mountain Man Brewing Co.4. Porter's 5 Forces identification for a new entrant to the Global IT domain

    • University of Calcutta

      2012 - 2013
      Master of Science (M.Sc.) (incomplete) Biochemistry

      Activities and Societies: Debating, Quizzing, Cultural. Drama, Music, Oratory

    • St. Xavier's College

      2009 - 2012
      Bachelor of Science (hons) Microbiology, General First Class

      Activities and Societies: Debating, Cultural, Editing of magazines, Seminars. Represented my college in the 98th and 99th Indian Science Congresses at Chennai and Bhubaneshwar respectively, and presented papers at the same. Debating, Creative writing, Editor of "Modern Trends in Microbiology"- Departmental Magazine, Organizing Seminars and also Drama, Music.

  • Experience

    • Navigene Genetic Science Pvt Ltd

      May 2014 - Jun 2014
      Marketing and Branding Intern

      Key Projects undertaken -1. End to End business expansion plans for International businesses2. Consumer segmentation to define TGs in International markets like - AMEA cluster, Brazil and Mexico3. Campaign ideation for ATL activations in India to increase service awareness among potential consumers4. Evaluation of potential clinical business partners for strategic tie ups for increasing product penetration in India5. P&L reading, accountability and basic business forecasting for potential growth scenarios6. Generating cold leads for international businesses Show less

    • Nielsen

      Jan 2015 - Mar 2019

      Key Client businesses partnered with -1. Mondelez International2. Parle Products3. Sun Pharmaceuticals Ltd4. Godrej Consumer Products Limited5. General Mills IndiaKey activities undertaken-1. Retail Analytics including (not limited to) - (i) Macro FMCG landscaping(ii) Category & segmental landscaping(iii) Competitive analyses(iv) Performance tracking - Market Shares, Growths, Volumetrics, Distribution, Consumer Pull, Velocities2. White-spacing projects to identify growth opportunities for clients integrating multiple primary and secondary sources of data3. Contributions to Nielsen published whitepapers in Retail Research4. Contributions to Quarterly Retail Industry Press and Media Releases5. Part of the core team which prepared the South Asia President's address presentation for Nielsen's annual Shopper Event (Nov '18)6. Presenting the India FMCG landscape and category deep dives to Mondelez' Global Shopper, Syndicated and Analytics' Leads on their Market visit to India7. Facilitation and training clients' on Retail Measures, Methodology for Nielsen8. Facilitation and training Mondelez South Asia business partners on Project JAKE - Global Business data harmonization practice of Mondelez9. Presentation of cross category and cross vertical integrated research study on Gifting Landscape of India in 2017 & 2018 to Mondelez South MDs10. Preparation and presentation of Cross agency, cross research functionally integrated deck for the Internal Operating Planning of GCPL to Marketing Directors and the Cat. & Research Heads11. Presentation of performance tracking and category landscaping of OTC generics to the MD and Research & Brand teams of Sun Pharmaceuticals12. Presenting the performance of new category entrants to GMI Marketing & Research Heads, and also ballpark forecasting growth projections for the brands based on Velocities and Depth of Distribution Analytics Show less

      • Senior Executive | Retail Measurement Services, India

        Oct 2016 - Mar 2019

      • Senior Research Analyst, Nielsen Consumer Insights

        Jul 2016 - Sept 2016

      • Innovation Practice and Consumer Insights Analyst

        Jan 2015 - Jun 2016

    • Unilever

      Mar 2019 - Aug 2023

      • CMI - Category Management & Innovations Assistant Manager

        Oct 2021 - Aug 2023

      • CMI - Brand Engagement Assistant Manager

        Mar 2019 - Oct 2021

    • Amazon

      Sept 2023 - now
      Senior Research Manager

  • Licenses & Certifications

    • Lean Six Sigma Greenbelt

      KPMG India
      Jul 2016

  • Honors & Awards

    • Awarded to Soham Bagchi
      Simply Excellent - Silver Award Nielsen India December 1, 2017 Nielsen recognition for outstanding performance on Q4 deliverables and creating service cross selling opportunities while enriching client outcomes
    • Awarded to Soham Bagchi
      Nielsen ARC Emerging Professional of the Year Nielsen India Pvt. Ltd. Apr 2016 Received an annual award in recognition of my all round performance viz. Client Management, Teamwork & Collaboration and Performance Excellence.