Saban Isik

Experience

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  GSK

  May 2008 - Oct 2008

  Human Resources Intern

  Assisted the human resources directors on hiring process.Organized personal files of the workers.Evaluated the social institution process of the employees.Supported the local branches on human resources operations

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  Euroasia Sports

  Jul 2009 - Oct 2011

  Marketing and Event Specialist

  Organized sports-themed events and fairs in Turkey.Assisted organizational partners on international and local sport events.Purchased sport contents from international networks for local tv stations. Managed the social media of the company and the events.

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  Guler Legacy

  Jul 2012 - Feb 2020

  Marketing Manager

  Progressively advanced from a Social Media Specialist role to Marketing and Event Manager, ultimately serving as the Team Leader, demonstrating leadership and strategic thinking.Designed and implemented a comprehensive central marketing strategy for Guler Legacy's B2B and B2C assets, aligning marketing efforts with overall business goals and target audiences.Spearheaded the planning, execution, and management of Guler Legacy's high-profile events, including:- "We Play Equal Workshop" in collaboration with UN's "He for She" initiative (2019), aiming to educate young individuals on gender equality and prevent sexual and gender-based violence through sports.- "Guler Legacy Workshop" (2012-2019), a unique competency-based training program that leveraged sports dynamics to develop soft skills and enhance performance for corporate clients across various industries.- "Guler Legacy Summer Camps" (2012-2019), organizing and overseeing annual summer camps for children aged 11-18 at Ozyegin University facilities, engaging over 1,000 participants in a decade.- Established a structured recruitment system to facilitate project-based hiring, efficiently managing a team of up to 50 individuals.Developed and maintained an engaging company blog, curating content from internal and external contributors to foster thought leadership and brand awareness.Crafted and executed a comprehensive social media strategy for Guler Legacy and Sinan Guler's accounts, consistently analyzing performance metrics and adjusting tactics for optimal engagement and reach.Designed and optimized social media advertising strategies, leveraging paid promotion channels to amplify brand visibility and drive targeted audience acquisition. Show less

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  Decathlon

  Feb 2020 - Mar 2021

  Marketing Coordinator

  Creating the event strategy to serve Decathlon's company cultureBuilding the event retroplanning with project management tools and assuring that it is followed.Implementing online and hybrid events to Decathlon's structure.Creating content and finding talents for online and hybrid events.Finding agencies that are suitable for the main purpose of Decathlon during the event process, arranging work plans with them, and including them in retroplanning / creating retroplanning with agencies.Expanding the framework of the event by finding sponsors suitable for Decathlon's brand identity and main purpose during the event.Determining the event goals and success criteria.Ensuring that the national events planned by Decathlon are held in all cities where Decathlon stores are located, and to provide full support to the stores in these cities during the event process.Managing the annual activity budget by the plan.Directing the head office and the stores for the retroplanning of the event is fully complied by them.Providing full support to micro-events to be held in store catchment areas by close contact with the stores.Completing the brief-debrief process of all activities.Communicating with the necessary teams to announce the events within the institution.Planning and timing the external communication of events with the mar-com team. Show less

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  Ahtapot Sosyal Medya

  Mar 2021 - Aug 2021

  Digital Marketing Supervisor

  Managing the Facebook, Instagram, Linkedin, and Google ads of the brands in the agency.Creating the social media advertising strategies of the brands in the agency.Optimizing the search engine operations of the brands in the agency.Performing conversion optimizations of brands in the agency.Providing communication with partner companies related to social media advertisements.Monitoring and updating ad performances regularly and reporting the results.Creating and sharing social media strategies of brandsProducing original content for social media and digital media Show less

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  TCI Aircraft Interiors

  Aug 2021 - May 2022

  Marketing Specialist

  Formulated a comprehensive central marketing strategy for TCI Aircraft Interiors, aligning it with the company's overall business objectives, target markets, and competitive landscape.Facilitated cross-functional collaboration and established effective communication channels between various units to ensure seamless execution of the overarching marketing plan.Managed the annual marketing budget, meticulously allocating resources and monitoring expenditures to ensure optimal utilization of funds in accordance with the defined marketing plan.Orchestrated the development and implementation of TCI Aircraft Interiors' digital marketing strategy, collaborating closely with selected agencies to execute campaigns across multiple digital channels, including social media, search engine marketing, and website optimization.Conceptualized and organized engaging online and hybrid events that resonated with TCI Aircraft Interiors' company culture and target audience, fostering brand awareness and customer engagement.Crafted original, compelling content for TCI Aircraft Interiors' social media platforms and website, ensuring consistent brand messaging and positioning across all digital touchpoints.Strategically managed TCI Aircraft Interiors' digital advertising budget, optimizing spend allocation and monitoring performance metrics to maximize return on investment (ROI) and achieve marketing objectives.Designed and coordinated TCI Aircraft Interiors' presence at industry-specific trade fairs, overseeing all aspects from booth design and logistics to promotional activities and on-site engagement.Monitored and ensured consistent application of TCI Aircraft Interiors' visual assets across online and offline channels, maintaining brand identity and adhering to established branding guidelines.Led the Turquality and government incentive application processes, collaborating with internal stakeholders to ensure compliance and maximize benefits from available programs. Show less

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  Promena Strategic Procurement Software

  May 2022 - now

  Head of Marketing

  Devised and executed strategic marketing plans to drive adoption, engagement, and growth for Promena, a cutting-edge procurement and supplier solutions platform.Conducted extensive market research to identify key industry trends, customer pain points, and competitive landscapes within the procurement and supply chain management sectors.Developed compelling value propositions and messaging frameworks to effectively communicate Promena's unique selling propositions and differentiate it from competitors.Orchestrated multi-channel marketing campaigns, leveraging digital channels (e.g., search engine marketing, social media, email) and offline tactics (e.g., trade shows, events) to generate qualified leads and nurture prospective clients.Collaborated closely with product management and development teams to ensure marketing initiatives aligned with Promena's product roadmap and feature enhancements.Crafted and implemented content marketing strategies, producing high-quality thought leadership content (e.g., whitepapers, case studies, webinars) to establish Promena as an industry authority.Monitored and analyzed key performance indicators (KPIs) using advanced analytics tools, continuously optimizing marketing efforts for maximum impact and return on investment (ROI).Managed the development and maintenance of Promena's corporate website, ensuring seamless user experiences and effective lead capture mechanisms.Oversaw the planning and execution of Promena's presence at industry conferences and trade shows, coordinating logistics, exhibit design, and promotional activities.Collaborated with cross-functional teams, including sales and customer success, to align marketing initiatives with broader business objectives and provide support throughout the customer journey. Show less

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  KoçZer

  May 2022 - now

  Pioneered the development and implementation of comprehensive digital and offline marketing strategies for KocZer's flagship digital platforms: Promena, ZerGO, ZerOnline, and ZerCard.Orchestrated multi-channel marketing campaigns across various digital and traditional channels to drive brand awareness, customer acquisition, and retention efforts.Conducted in-depth market research and analysis to identify emerging trends, consumer behaviors, and competitive landscapes, enabling data-driven decision-making.Collaborated closely with cross-functional teams, including product development, sales, and customer service, to align marketing initiatives with broader organizational goals.Managed and motivated a team, fostering a collaborative and high-performance culture while providing mentorship and professional development opportunities.Monitored and optimized marketing campaigns' performance by leveraging advanced analytics tools and key performance indicators (KPIs), continuously refining strategies for improved ROI.Developed and executed content marketing strategies, curating compelling and engaging content across various formats (e.g., blog posts, whitepapers, social media campaigns) to enhance brand visibility and thought leadership.Oversaw the planning, execution, and analysis of A/B testing initiatives to optimize user experiences, conversion rates, and overall digital platform performance.Maintained a keen eye on industry best practices and emerging technologies, proactively incorporating innovative solutions to enhance marketing effectiveness and customer experiences.Managed and optimized digital advertising budgets, ensuring efficient allocation of resources and maximizing returns on marketing investments. Show less

  • Digital Platforms Marketing Unit Manager

    Mar 2023 - now

  • Digital Platforms Marketing Manager

    May 2022 - Mar 2023