Anahit Markosyan

Experience

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  The Government of the Republic of Armenia

  May 2016 - Jun 2017

  Social Media Marketing Expert

  Consultant on social media & digital presence for "Clean Armenia" governmental project. Providing expert advice on current social media trends Conducting thorough analysis of the social media landscape Creating effective social media strategies in collaboration with marketing team Monitoring and evaluating the success of social media efforts, generating regular reports Developing long-term plans for enhancing social media presence.

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  ABCommunications advertising holding

  Aug 2017 - Jun 2018

  Social Media Marketing Specialist
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  Alfa-Pharm

  Jun 2018 - Jul 2019

  Social Media Marketing Manager I Marketing Communication Manager

  Brand’s digital development manager for Pierre Fabre (Avene, Ducray), La Roche Posay, Vichy, BiodermaDeveloped and executed comprehensive social media & influencer marketing strategiesCreated and curated engaging content across multiple platforms, such as email, landing pages, website pages, social media, and pressConducted social media targeting, measurement, and reporting for data- driven decision makingInfluencer marketing exposure for primary brands of the chainAchieved notable results, including a 230% increase in follower count over the past 3 years with the same budget, and a significant growth in orders from digital platforms from 10% to 37% compared to the previous year. Show less

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  State Atomic Energy Corporation "Rosatom"

  Feb 2019 - Aug 2021

  Senior Social Media Marketing Strategist
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  ABCommunications advertising holding

  Aug 2019 - Nov 2022

  Digital & SMM Lead I Influencer Marketing Manager

  Regional Influencer Marketing Manager -Influencer marketing strategies and creative campaigns from idea generation to execution for Apple Inc, Logitech, and Canyon-In-depth research on industry experts, competitors, target audience, and users.-Pitching clients, need assessment, shortlisting influencers-Creating ideas, concept, organizing shoots, follow up with scripts, technical parts of posting-Agreements, transfers legal & financial part-Providing comprehensive reporting on campaign performance.Digital & SMM LeadManaged social media and digital presence for brands such as Nescafe and KitKat- Created and curated engaging social media content and social media calendars- Developed, analyzed, and reported on advertising campaigns- Conducted in-depth research on industry experts, competitors, target audience, and users- Monitored implementation and provided comprehensive reporting on campaign performance. Show less

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  KIVERA NAYNOMIS

  Feb 2020 - Nov 2022

  Ecommerce Marketing Manager

  - Brand digital strategy development- Product launches and promotions- Content creation and management- Campaign planning and execution- Fashion show & expos launch (Milan Fashion Week2023)In 1 year campaigns lead to avg 28% sales growth offline 52% online sales growth, digital awareness growth 38%.

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  Business School of Marketing & Innovations

  Feb 2020 - Nov 2022

  - Responsible for management of the entire project lifecycle from project definition/scope through implementation- Digital marketing strategy creation & implementation tracking; defining market needs, target audiences, digital presence in info channels- Keeping projects on track, by guiding production briefs from concept through to clear deliverables, creating clear task lists, tracking issues and coordinating team status meetings and reports, resulting in clear actions and communication to keep all stakeholders informed of the project's progress Show less

  • Senior Lecturer

    Feb 2020 - Nov 2022

  • Digital projects & partnership lead

    Feb 2020 - Aug 2022
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  Apple

  Apr 2020 - Nov 2022

  Influencer Marketing Manager

  - Develop and execute influencer marketing strategies and creative campaigns- Develop content ideas and write and curate content- Research relevant industry experts, competitors, target audience and users- Brainstorm new, creative approaches to influencer campaigns- Monitor implementation & reporting

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  Rotary International

  Jul 2021 - Jul 2022

  Marketing Communication Manager

  - Planning and executing social media content calendar and digital campaigns- Monthly newsletter: collecting materials, designing, editing newsletter and delivering on different platforms- Email marketing campaigns focused on member experience, aiming to increase engagement- Content Creation: shooting, design- Website building and maintenance includingregular updates

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  FtNFT Marketplace

  Nov 2022 - Feb 2023

  Marketing Manager

  Created pre-opening marketing campaignsStreamlined 360’ consumer journey across offline, website, and social media platformsDigital campaigns planning and execution with the cross-departmental teamCollaborated with in-house marketing team and third party agencies, suppliers, malls’marketing teamsMonitored and ensured successful implementation of digital marketing strategiesand delivery.Onboarding of the artists, influencers, training them and follow up with social impactmeasurementCommunity management with the artists and influencers Show less

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  WIM Nutrition FZE

  Nov 2023 - now

  Marketing Manager

  - 360' Marketing Strategy & Execution- Exhibition and Event Management- E-commerce & Email Marketing- B2B & B2C Social Media Management- Influencer Marketing