
Renu Chawla
Business Analyst

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About me
Data Analytics & Data Management | Business Transformation | Executive Communication & Influence | Complex Problem-Solving for Operational Efficiency
Education

Arizona State University
-Bachelor of Engineering - BE Industrial EngineeringActivities and Societies: Officer for Engineering Honor Society, Officer for Industrial Engineering Honor Society, Editor for Institute of Industrial Engineers

Questrom School of Business, Boston University
-Master of Business Administration - MBA Marketing
Experience

Capital One
Jan 2002 - Jun 2006Business Analyst
Lindt and Sprungli
Jun 2007 - Sept 2007MBA Intern, Brand Management
USAA
Jul 2008 - Apr 2019Strategically built and led high-performing team of 10, including data scientists, business intelligence analysts, and IT development professionals, in analyzing data and developing comprehensive reports. Developed analytical self-service tools for business stakeholders, enhancing data accessibility and decision-making efficiency. • Led complex development of back-end architecture, combining analytical acumen and IT development skills to create robust and efficient data framework.• Guided team in constructing front-end models that provided leadership with clear insights on product positioning. Show less Partnered with senior leaders to develop and execute comprehensive 5-year strategic plan, evaluating bank’s strengths, weaknesses, and opportunities, ensuring thorough internal assessment of functional areas, and identifying centralizing opportunities to support bank’s overall strategy. Crafted high-level presentations for board and authored strategic plan document, communicating key strategies and goals. • Spearheaded launch of successful outbound marketing channel, contributing to 6,000 incremental auto loans and generating $4.2M in marginal PTI in 2017 at USAA. • Produced strategic documentation and presentations, receiving high accolades from board and stakeholders. Show less Influenced senior leaders to pioneer outbound calling as key marketing platform for auto loan business. Aligned marketing strategies with business objectives in consumer lending department and worked closely with marketing partners to define and execute go-to-market strategies and plans, utilizing data analytics to guide campaign strategies and analyzing performance data to refine marketing approaches.• Advocated for and secured executive team support to expand outbound team in 2018 and filled critical roles in initial stages of channel’s development, including presenting and executing essential tasks. • Optimized marketing programs, contributing to improvements in other marketing initiatives, demonstrating versatility and comprehensive approach to marketing strategy. Show less
Business Intelligence Director
May 2018 - Apr 2019Strategy Engagement Director
Nov 2016 - Apr 2018Product Management Director
Feb 2014 - Oct 2016Lead Decision Scientist
Jul 2008 - Jan 2014

RetailMeNot, Inc.
Apr 2019 - Nov 2020BizOps DirectorLed team of 2 managers with 10 direct reports, focusing on business analytics and performance analysis. Oversaw both leadership and hands-on analytical tasks performed by managers while playing key role in guiding team members and nurturing professional development. • Provided data-driven recommendations for optimization based on results of A/B testing, improving platform performance and user experience, and establishing important role in measurement planning as key team member. • Transformed team’s perception among business partners by fostering strong relationships, strategically positioning team members to meet specific project needs, and enhancing team communication, resulting in cohesive and understandable presentation of results and enhanced perceived value of team. Show less

USAA
Dec 2020 - nowDirector of Agile Product Management | Director of Solution Design OversightLead team of 7 agile product owners and 35 indirect IT developers through scoping, assessment, and design processes of future state models, playing pivotal role in transforming data delivery model for USAA Bank’s data and analytics (BDA) organization. Directly influence and impact work processes of 300 employees. • Defined, transformed, and implemented operational workflows within Agile Release Train (ART), enhancing organizational stability and efficiency and ensuring adherence to ART charter.• Delivered data management essential automation tools and efficiency improvements, opening $500K in team capacity, enhancing regulatory compliance, improving data handling and purge capabilities, and closing compliance gaps, resulting in a multi-million-dollar annual efficiency gain. Show less
Licenses & Certifications

Certified Product Manager (CPM)
AIPMMJan 2015
Lean Six Sigma Green Belt
USAAJan 2017%20Training%20by%20Agile%20Certification%20Academy.webp)
Certified SAFe® Product Owner / Product Manager
Scaled Agile (SAFe®) Training by Agile Certification AcademyJan 2015
Languages
- enEnglish
- hiHindi
- frFrench
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