Torin Edwards

Experience

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  Kool Kidz Drop In Childcare Center

  Feb 2013 - Aug 2015

  Counselor

  Customer Service, General Cleaning, Childcare

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  Track My Steps

  May 2015 - Aug 2015

  Social Media Specialist Intern

  • Helped to manage all social media accounts and posted an average of 20 or more times per week in order to attract and retain our client base• Observed meetings between upper level management and local leaders of the community• Worked to organize volunteers for local outreach events by communicating through both virtual and verbal mediums

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  Hhgregg

  Aug 2015 - Apr 2016

  Sales Associate

  • Established and maintained relationships with an average of 8 commercial contractors and home use clients on a daily basis • Resolved customer issues (primarily) without escalation • Averaged over $1500 in device insurance sales per month and over $30,000 in total sales per month which placed me in the top 3 within the store in profit margin (after adjusting for hours worked)

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  AT&T

  Apr 2016 - Aug 2016

  Retail Sales Consultant

  • Worked in a fast paced sales environment with a team of 12 other highly skilled individuals where I ranked third in average monthly sales• Possessed a strong knowledge of over 50 unique products and numerous home service offerings which allowed me to interact with an average of 25 clients per day • Consulted with customers to decide which service and product would be meet their needs

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  Discovery Inc

  Jun 2017 - Aug 2017

  Advertising Sales Intern

  • Developed and pitched a comprehensive sales strategy utilizing linear television channels, digital apps and social media, and assets in our Group Nine partnership in order to convert zero-share advertisers and develop new partner relations• Maintained and updated sales support documents including client rosters, programming schedules and network descriptions• Researched potential connections between zero-share clients and the Discovery Communications portfolio in order to help equip Account Executives with the information needed to showcase the value of our networks. Show less

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  SEP

  May 2018 - Jul 2018

  Interaction Design Intern

  As an interaction design intern, I had the opportunity to work on several exciting projects including a storyboarding application for desktops called Cardboard and a volunteer management application called Community Hero. As a designer for these 2 projects I was given the chance to solve real problem facing their clients using user-centered design principles.More specifically, my role involved:-Performing user research to identify the true cause of pain points in a user's journey -Created both high and low fidelity wireframes based on the information gathered through user testing, story mapping and a variety of information architecture activities-Facilitated design studio sessions with a team of engineers, designers, and stakeholders to help solidify the flow and general design of new features for various products Show less

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  Chalk

  Oct 2018 - Aug 2019

  UX Strategy Fellow

  • Performed user research using students to identify pain points that would affect our target audience• Pitched new features based on user research• Created mockups for the flow and individual interactions of the application

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  Royal Caribbean Group

  Jun 2019 - Aug 2019

  E-Commerce User Experience Designer

  With Royal Caribbean, every day was a new challenge and an opportunity to learn. For 8-weeks, I interned in the UX Lab with a team of talented designers and learned how to design to solve problems from both a business and user perspective. More Specifically, my role challenged me to:• Analyze both quantitative and qualitative data in order to identify underlying pain points and design the appropriate solutions• Prepare for designing by researching design trends within the industry and by staying up-to-date on best practices in order to ensure that my designs are based on informed and well researched beliefs• Present design compositions to key stakeholders and peers confidently and professionally• Defend my design decisions by providing data and user research Show less

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  SAP

  Jun 2020 - Aug 2021

  • Prepared research plans and led exploratory user interviews to identify user pain points and potential market fit in the highly competitive retail space. • Designed low to high fidelity prototypes based on in-depth user research to create innovative and delightful experiences that adhered to design system standards and industry best practices.• Collaborated with product teams and co-innovation partners at some of the top retail companies internationally to ideate product features, identify competitive advantages and build innovative software for customers based on their unique business needs• Planned and orchestrated design thinking workshops with potential customers to identify and understand user needs• Recruited users for interviews using a variety of tools such as usertesting.com, Respondent, Linkedin Sales Navigator and more Show less

  • Lead UX Design Specialist

    Jun 2021 - Aug 2021

  • User Experience Design Associate

    Jun 2020 - Jun 2021
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  Navigating the Next

  Aug 2020 - Aug 2021

  Co-Host & Founder

  I always knew that I wanted to find a way to give back to the design & tech communities that helped build me into the product designer that I am today. So, after I settled into my role at SAP, I started looking for opportunities to share some of the lessons that I learned in my pursuit of a full time UX role so that others could learn from my mistakes.Eventually, that idea grew into a team of 8 designers, engineers and data scientists who were working together to create engaging content. And, as the Founder, I was responsible for:- Pitching our brand to potential sponsors in order to acquire over $1,000 worth of editing software and branding materials-Ideating content schedules and organizing team meetings to ensure everyone knew what needed to be created and by when-Wrote, recorded and edited video content teaching early career technologists about the real-world challenges that are faced when working in technology wit a cumulative engagement that exceeded 20,000 impressions Show less

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  Edwards Enterprises NC LLC

  May 2021 - now

  Co-Owner

  Family-owned blockchain services enterprise, occasional angel investment fund, and more

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  Adobe

  Sept 2021 - now

  As a design lead, I drive a team of 3 UX designers responsible for the "Audiences" (marketing personalization at scale) across Adobe's Experience Platform's cloud of applications. I have designed projects featured on the main stage of our yearly "Summit" conference in Las Vegas. And, I co-lead the Black Employee Network (BEN) for the offices in San Francisco.In this role, I have:- Led 0-to-1 app design for a new Experience Cloud application (not yet announced)- Designed 2 net new components that were contributed to our design system- Awarded 2023 Founders Award (Adobe's International Achievement Award)- Led the design of a key functionality (Audiences) across multiple applications built on Adobe Experience Platform-Facilitated over 15 design workshops to drive alignment, clarify user needs and requirements and identify assumptions (so we can test them!)-Moderated and synthesized over 30 user interviews utilizing a variety of different methods such as card sorts, usability tests, concept tests and more- Co-authored the GenAI design guidance that is used as a reference by all of Adobe Experience Cloud as a member of the GenAI Working Group--a pioneering team of designers focused on uncovering the best approaches to GenAI design problems-Mentored 2 amazing students and learned so much in the process! Show less As a senior experience designer, my role was to:- Lead the vision and execution of experience for a feature set across 6+ applications (Audiences/Segmentation)- Proactively engage, build relationships with, and utilize stakeholders to drive the design strategy, improve processes, and align team objectives with pivotal initiatives- Lead design craft by example by designing 3+ demos for mainstage presentations at our product launch conferences- Championed a culture of research and validation to inform the team's design work by being one of the first designers to earn the Adobe research and strategy certificate and leading over 25 ux research sessions Show less

  • Design Manager II

    Feb 2024 - now

  • Senior Designer, DX Audiences Lead

    Sept 2022 - Feb 2024

  • Senior Experience Designer

    Sept 2021 - Nov 2022
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  Elah Estates LLC.

  Sept 2022 - now

  Director of Growth & Partnerships

  Co-owner and Director of a growing Airbnb arbitrage operation based in Raleigh, NC