Brittany Appleby

Experience

• 

  Golf Headquarters (Youngstown, OH)

  Nov 2013 - Mar 2015

  ECommerce Marketing Associate

  •Collaborated with the Marketing Director to create email campaigns including new products, flash sales and contests•Created Google Ad Word Campaigns and analyze results to determine which campaigns were most successful•Utilized Facebook, Instagram and Twitter for new product campaigns and contests•Coordinated with vendors on promotional campaigns for upcoming product releases•Updated website with new products and advertisements through Magento, content management system•Assisted in the implementation of the new Retail Management System including a new inventory system and content management system Show less

• 

  UBS

  Mar 2015 - Jul 2016

  • Design and create internal marketing materials for signature programs such as emails, ads and promotional materials• Plan and execute Community Outreach volunteer activities in partnership with 200+ regional offices and employee networks• Develop monthly plans and manage UBS Community Corps department Instagram• Produce internal articles for distribution globally on UBS's internal website and internal social media platform, Connections• Provide planning and execution support for signature program events including the annual Season of Service, an intensive employee volunteering program• Collaborate on marketing plans for signature program events including social media posts, marketing collateral and animated videos Show less •Developed and executed components for UBS Neo's semi-annual external media plan •Managed logistics for presence at large scale internal and external client events•Development of interactive experiences including gaming app and media walls for conferences and events•Collaborated with external agencies to create new marketing materials for internal and external campaigns, including animated videos,printed collateral and thought leadership pieces.•Designed, created and maintained websites•Reviewed marketing materials to ensure adherence to brand and naming guidelines•Partnered with Legal and Compliance to review external communications on a global level to ensure they met regulatory requirements•Collaborated with various areas of the business including Fixed Income, Foreign Exchange and Equities•Created HTML emails and distributed external emails using CRM tool, Silverpop.•Managed budget, and produced regular reporting for senior management, working with finance to ensure accuracy•Produced internal newsletter for distribution to 12,000+ employees and conducted follow up analysis of open and click-through rates•Coordinated update of all UBS Neo federal and state brochures to be in line with brand guidelines and new UBS Neo messaging•Collaborated with senior management on yearly marketing plans including content marketing, media campaigns and thought leadership Show less

  • Marketing and Communications Project Manager

    Apr 2016 - Jul 2016

  • Marketing Production Associate

    Mar 2015 - Mar 2016
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  Something Digital

  Jul 2016 - Oct 2020

  • Implemented a complete marketing strategy including a content schedule, strategic event calendar, social media and digital marketing plan, and clear budget to increase company growth • Manage the marketing strategy including driving brand awareness, lead generation, partner marketing, content marketing, event marketing, and budgeting• Collaborate with the Chief Commerce Officer to create compelling campaigns for all stages of the lead funnel that drive new business. Campaigns include events, webinars, content, sales collateral, strategic partnerships, product/service launches, and more• Report and analyze on all digital marketing campaigns on a month-to-month basis to determine what is successful for the company and to better plan for future success• Manage and coordinate over 50 events per year including key industry conferences (NRF, Shoptalk, IRCE, Magento Imagine, Magento Live Europe), field events, community meetups, and executive dinners• Drive awareness and engagement for field events and collaborate with sales on after-event follow up for lead generation• Improved social media following across all platforms including Twitter (+39% YoY), Facebook (+14% YoY), and LinkedIn (+21% YoY)• Operate company website and work with external agency to build out new landing pages to drive traffic, awareness, and lead generation• Collaborate with key stakeholders of the business (Sales, Customer Success, and Digital Marketing) to produce a detailed business plan for further growth of company• Foster and grow strategic partner relationships through co-marketing initiatives (webinars, whitepapers, and field events) to increase lead generation• Manage new product and service launches including collateral, digital marketing campaigns, social strategy, reporting, and coordination with strategic partners Show less

  • Marketing & Partnership Manager

    Dec 2018 - Oct 2020

  • Marketing & Partnership Coordinator

    Jul 2016 - Nov 2018
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  Rightpoint

  Oct 2020 - now

  • Marketing Director, Customer Experience & Adobe

    Jan 2022 - now

  • Associate Marketing Director, Commerce

    Oct 2021 - Jan 2022

  • Marketing & Partnership Manager, Commerce

    Oct 2020 - Oct 2021