Samantha Cooke, CM

Experience

• 

  Canadian Cancer Society

  Oct 2001 - Nov 2007

  Responsible for researching, testing and evalution of new pilot initatives as well as enhancing existing programs.

  • Senior Coordinator, Fundraising (Research and Innovation)

    Jun 2004 - Nov 2007

  • Direct Response and Donor Relations Coordinator

    Jun 2003 - Jun 2004

  • Fundraising Coordinator, Essex County Unit

    Apr 2002 - May 2003

  • Volunteer Resources Coordinator

    Oct 2001 - Apr 2002
• 

  Canadian Cancer Society

  Feb 2008 - Oct 2016

  Lead and develop the society's new nationwide multi-channel direct response program to generate $19.7M+ from coast to coast. Develop multi-channel annual plans to target and engage individual donors to surpass revenue goals of $11M+Responsible for retention of sizeable donor database and acquisition via direct mail, telefundraising, online, email, SMS, face-to-face channels. Developed annual mega Lottery plan managing a multi million dollar budget.Responsible for generating over $19M in ticket sale revenue and doubling the annual donation revenue. Asked to step up and lead the Direct Response and Lottery department during a time of transition. Successfully grew the regular giving file by 5% and revenue by 7.5%.

  • Director, Direct Response

    May 2016 - Oct 2016

  • Senior Manager, Direct Response

    Nov 2010 - Apr 2016

  • Manager, Lottery

    Nov 2007 - Nov 2010

  • Acting Director, Direct Response

    Feb 2008 - Nov 2008
• 

  CAMH Foundation

  Oct 2016 - Jan 2020

  Associate Vice President, Direct Marketing and Community Giving

  As Associate Vice President Direct Marketing and Community Giving developed products and strategies to double the supporter base and revenue. Led a diverse team of fundraisers to activate and execute plans to inspire, engage and build a broad base of support, drive donor acquisition, generate unrestricted revenue, create a pipeline for major and planned giving and activate social change.

• 

  Daily Bread Food Bank

  Mar 2020 - now

  Vice President, Philanthropy

  Responsible for increasing and diversifying revenue through strengthening existing fundraising activities and building new revenue generation programs in support of Daily Bread Food Bank’s overall strategic plan. Provide strategic direction, inspiration, and guidance to a team of development professionals, ensuring each individual is supported and resourced to successfully achieve their goals.