Kim Martin Sta. Cruz

Experience

• 

  Endlessrise Inc

  Mar 2014 - Apr 2015

  Social Media Writer

  1. Write social media updates, blog posts to generate leads and online traffic for the company’s clients2. Utilize the basic tools of SEO in writing short and long form content3. Search various social media platforms for groups and conversation threads to communicate and engage with the target market4. Create video content by curating captions for video and image posts

• 

  SM Advantage - Marketing Convergence, Inc.

  Apr 2015 - Dec 2015

  Copywriter

  1.Conceives, develops, and produces digital advertising campaigns such as print ads, brochures, flyers, and other print collaterals2. Liaises with project managers in discussing and interpreting project briefs3. Develops creative copy concepts in partnership with the graphic artist4. Plans and conceptualizes content for the brand's social media assets

• 

  AffinityX

  Aug 2016 - Feb 2018

  Associate Copywriter

  1. Generate original copies that promote a client's product or service in a creative and engaging way. 2. Content writing that is marketing-driven3. Produce copies, slogans, and website contents for the clients while utilizing some SEO Keywords.

• 

  Nestlé

  Feb 2018 - now

  1. Conducts social media campaign performance analysis and report on the results2. Provides actionable insights to brand teams depending on brand’s performance and trend analysis (ad hoc / campaign report)3. Covers online Social Media consumer posts related to product/brand complaints and alert Markets for any potential crisis4. Promotes and supports continuous improvement initiatives

  • Social Media Intelligence Supervisor

    Jun 2022 - now

  • Senior Social Listening Specialist (Social Media)

    Oct 2021 - Jun 2022

  • Consumer Insights Analyst (Social Media)

    Feb 2018 - Oct 2021