Experience

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  Self-employed

  Aug 2015 - Sept 2019

  Digital content creator / blogger.

  Maintained a regularly-updated blog on a Wordpress platform, utilizing SEO tags and social media marketing.Self-motivated to write numerous themed blog topics a month.

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  Bank of america

  Feb 2020 - Apr 2022

  Relationship banker

  -Maintained and grew a portfolio of 100+ customer relationships comprising more than $15 million in total assets.-Surpassed the quarterly goal for digital customer acquisition by 30%.

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  Smrutidesigns.com https://smrutidesign.com

  Aug 2021 - Sept 2022

  Ux / ui designer / product designer

  List of ProjectsSubscriptio | Mobile App | smrutidesign.com/p/smrutip/SubscriptioDesigned a subscription management app that enables users to efficiently track and manage their subscription services in one centralized location.Conducted user research, including user interviews and usability testing, to identify key pain points and gather insights for the app's design and functionality.Created wireframes, user flows, and interactive prototypes to visualize and test design concepts, incorporating user feedback and iterating on designs to improve usability PostUp | Mobile App | smrutidesign.com/p/smrutip/PostUp Used a modified GV design sprint process to design a mobile app that helps freelancers/remote workers find a public place to work from. Synthesized the research provided, crafted personas, designed a storyboard, sketched, and created a high fidelity prototype which was then validated through usability testing.Nexus Bank | User onboarding Web App | smrutidesign.com/p/smrutip/NexusBank Designed a customer onboarding Web app to reduce the account opening process from an average of 45 minutes to 15 minutes, to increase efficiency at Banking Centers.Conducted extensive user research, created user flows, wireframes, and interactive prototypes to visualize and test design concepts, incorporating user feedback and iterating on designs to improve usability. Show less

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  Planetverify

  Aug 2022 - Sept 2022

  Product designer

  -Redesigned the web experience for user data collection and identity verification, ensuring a seamless end-to-end journey. -Led the end-to-end design process, from user research and wireframing to prototyping and final UI design, resulting in visually appealing and user-centered interfaces compliant with WCAG.-Collaborated with internal partners through leading design workshops and presenting proposals in design review

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  Choices education group

  Mar 2023 - Jul 2023

  User experience designer

  -Successfully launched “Inspiration” - A mobile app to deliver motivational quotes on iOS and Android platform.-Led multiple design thinking workshops with product and tech stakeholders to align design strategies with the app's mission in a fast paced agile environment. -Responsible for planning, prototyping, and moderating research studies and writing research reports.

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  Think round, inc.

  Jul 2023 - now

  Lead ux/ui designer

  -Leading a team of 4 UX/UI designers in bringing to life a Virtual Reality (VR) web experience that presents an immersive, interactive, and touch-free exhibition.-Working collaboratively with 3D modelers, developers, and other cross functional stakeholders to establish project scope, outline user stories, and define design requirements—all in alignment with the organization's overarching mission and vision.

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  Wellness house

  Sept 2023 - Oct 2023

  Ux designer

  -Redesigned the responsive web page, to boost client adoption by 35% and capture the interest of an additional 40% of previously untapped clientele.-Incorporated essential design principles according to the design system, encompassing typography, color theory, composition, spatial utilization, and information presentation, to ensure a unified and user-centric design approach.-Collaborated effectively with cross-functional teams, including Product, Marketing, and Development, to align design strategies with overall business objectives. Show less