Devin Waage

Experience

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  General Nutrition Centers, Inc

  Jan 2002 - Jan 2007

  General Manager/Owner, Multi-Store, Franchise/Retail Sales

  • Owned and operated a multi-store retail chain; managed all aspect of business including customer service, marketing, sales development, and strategic planning.• Created and implemented strategic marketing campaigns within designated territories; hired, trained, and supervised the staff.

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  SparkFun Electronics Inc.

  Jan 2007 - Jan 2011

  Sales Manager, Domestic and International

  • Primary business development manager for channel distribution worldwide (300+ accounts both Domestic and Internationally).• Instrumental in developing and implementing all phases of product introduction and sales into distribution, the ‘brick and mortar’ retail environment as well as domestic educational facilities.

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  PET INDUSTRY

  Jan 2011 - Jan 2022

  Sales/Marketing/Product Development

  Since 2011 I have had the privilege to manage business/sales for prominent pet goods manufacturers worldwide (CPG) as well as the involvement in product development of multiple categories: ie Outward Hound, Precision Pet Products, InClover and Coastal Pet Products. If you know the pet industry, it is growing by the day – which is fabulous, but also a very volatile industry filled with acquisitions and mergers which causes many of us in the industry to have had multiple career shifts over the years. All in all, I wouldn’t’ change it for the world as I was able to wear many different hats and build business all over the world. Please see below for in-depth company details and duties performed.Pet and Household Channels Managed Worldwide (branded, private label, and OEM): National Pet Specialty Retail, Off-Price, Closeout, Farm/Feed Supply, Home/Garden, Club, MASS, E-Commerce, Regional/National Distribution, and Mom/Pop sector.Regions Managed: North America, South/Central America, Australia/Oceania, Europe, S Africa, AsiaNotable Accounts: Walmart US / MX, Sam's, Target, Petco (US/MX), PetSmart, PetValu, VSI, Pet Food Experts, Central Garden/Pet, Costco, TJX Companies, Pets at Home UK, Greencross Australia (Petbarn/Animates/City Farmers), Fressnapf (EU), Vital Pet (UK), Arcaplanet (Italy), Pet Korea, Maskota (Mexico), Mid-States Coop, Pet Food Express, BBB, Amazon US/UK/GER, Chewy, Pet Food Experts, Mud Bay, Aloha, and many more...Product(s) Sold: Hard Goods - collars/leads, grooming, animal bedding, exercise equipment, wire/plastic crates and carriers, wooden dog housing, rabbit hutches, chicken coops, training pads, strollers, feeders/bowls, cat litter boxes/pans, dog and cat toys, slow feeders, water fountains, eco-friendly, holiday items, outdoor/water gear, travel accessories, wild bird feeders, and hummingbird feeders. Consumables - natural pet treats, pet health supplements, and hummingbird nectar. Show less

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  H&H Asia Ltd

  Jan 2022 - Jan 2024

  Vice President, Sales & Marketing

  • Manage USA Sales and Marketing team; direct contact for retail in North America and European accounts; primary focus on outdoor grills and home/camping stoves.• Lead factory tours and inspections overseas for top accounts; retailers include Walmart, Ozark Trail, Sam’s Club, Lowes, Canadian Tire Company, and ACE and more; maintain book of business of $50M.