Julie McGlynn

Experience

• 

  The Schuykill Navy

  Jul 2011 - Jul 2014

  Customer Relations Coordinator

  • Managed and streamlined communications between 30 staff members and CEO• Scheduled and directed over 65 volunteers to their appointed locations and delegated their supervision• Explained procedure, answered questions, greeted, and collected fines at Headquarters service desk• Processed and verified cash and credit transactions of up to $8,000 a day

• 

  Forest & Main Brewpub

  Jun 2013 - Aug 2013

  Hostess & Expediter

  • Acted as liaison between servers and chefs to guarantee efficiency in the delivery of cuisine • Organized employee stations to maintain a professional, effective atmosphere• Provided customers with promotional information on upcoming events to encourage future business

• 

  Society of Hospital Medicine (SHM)

  Apr 2014 - Sept 2014

  Communications Assistant

  • Presented department overview to senior staff, including VP of Membership, Marketing, and Communications • Generated reports displaying ROI of each communications channel then presented to the CEO and board of directors• Reported media presence with biweekly media monitoring report sent to the board of directors and senior staff • Determined relevance of media hits by reviewing articles captured in CisionPoint and Google Analytics • Measured and reported the effectiveness of SHM's cross-promotional content strategy through monthly dashboard • Analyzed quantity of recurring exhibitors at agency meetings and assessed commitment to develop loyalty program• Generated hashtag performance reports using Symplur stats for internal report on success of annual conference• Increased LinkedIn referrers to blog from 3 in a year to 123 within 3 months by initiating a Question Campaign • Developed and implemented engagement campaign for LinkedIn, doubling engagement in 2 months • Managed LinkedIn Group page discussions and composed posts for weekly dissemination through HootSuite • Created SHM Wikipedia page • Assisted internal and external vendors manage the formation of online communities • Served as liaison for external publisher of the monthly magazine assisting Editor with content review for accuracy • Drafted policy for appropriate writers’ credentials for newsmagazine and medical journal• Managed database (iMIS) of 14,000+ members database updating profiles for accurate target marketing Show less

• 

  Comcast Spotlight

  Mar 2015 - Sept 2015

  Online Advertising and Ops Specialist

  • Generated compilation of weekly digital advertising metrics and ops team metrics• Aided the Digital Operations Traffic team in ad server maintenance and campaign optimization• Managed the Digital Sponsorship calendar and communicated edits to the proper sales and operations contacts• Created sponsorship grids for Xfinity, NBCU, NCC, YieldEdge.auditing,VOD reports, CVSN delivery reports• Captured and delivered affiliate and video tear sheets• Supported the Digital Operations Management team in team morale projects and meeting planning• Attended Comcast University courses on organization, time management, Microsoft products, etc. Show less

• 

  Netplus

  Mar 2016 - Aug 2016

  Account Management Co-Op

  • Participated and lead client meetings • Conducted client and industry research and offered continuous insights and analysis • Contributed to campaign brainstorming and project planning, including budgets and timelines • Monitored project progress, deliverables, and performed testing and quality assurance • Supported internal marketing initiatives and social media • Assisted in business development via Nutshell• Assisted Project Management and Client Strategy teams with day to day responsibilities Show less

• 

  Netplus

  Jan 2017 - Jul 2017

  Client Strategist

  • Developed relationships and assumed ownership of entry/mid-level accounts • Participated in direct client contact, developed new business with existing clients and led client meetings • Executed online marketing strategies; online media, paid search, and search experience optimization • Planned, executed and performed analysis for online advertising and email and social media • Brainstormed and did project planning for campaigns including budgets, timelines and performance tracking • Provided direction and feedback for the work of internal agency resources and subject matter experts • Monitored project progress, deliverables, and performed testing and quality assurance Show less

• 

  Creative Circle

  Aug 2017 - Jan 2018

  Account Executive

  • Represented advertising, creative, marketing, visual communication and interactive professionals on both a freelance and full-time basis• Delivered talent solutions for advertising agencies, corporate marketing and communications, or any organization requiring creative, marketing, or interactive resources• Cultivated relationships with key accounts; meeting, consulting and strategizing with clients• Delivered customized solutions to over 21 businesses for advertising, marketing, creative and digital talent• Managed over 150 accounts; explaining services, upselling and negotiating contracts Show less

• 

  Effectv

  Feb 2018 - Feb 2023

  Campaign Manager

  • Customized multi-screen media marketing solutions utilizing full suite of products to meet advertisers’ needs• Communicated customized options around advertisers’ business objectives to reach audiences effectively• Managed full life cycle of ad campaign including post-sale stewardship, performance reporting, and guidance • Enhanced success of current and future campaigns by providing data-driven analysis and recommendations • Developed and execute alternative solutions ensuring attainment of advertisers’ expectations and goals • As Floor Captain, attended extensive trainings and communicate building safety codes to all floor occupants• Provided video solutions to local, regional and national businesses through television and digital advertising• Delivered local market coverage across multiple platforms (cable TV, satellite, telco, online, VOD) • Targeted customers geographically, demographically and by message to more efficiently and effectively reach specific audience segments Show less

• 

  The Therapy Group

  Aug 2022 - Aug 2023

  Intern Therapist

  • Provided therapy to 20 individuals, ages 18 to 64, of varying social locators • Participated in professional development through individual and group supervision • Utilized doxy.me for virtual sessions, Acuity for scheduling, and Square for billing• Attended the 2023 Psychotherapy Networker Symposium

• 

  Comcast

  Feb 2023 - Jul 2023

  Manager, Prospect Activation, Growth Strategy & Planning

  • Developed marketing programs targeting the movers & multifamily prospects among other customer segments• Planned print, online, & experiential marketing outreach programs• Deployed & measured effectiveness of marketing campaigns developing financial & operational objectives• Ensured operational plans are aligned with business objectives• Delivered annual & quarterly growth strategies• Crafted marketing plans, along with audience, competitive & product go-to-market strategies, plans & briefs• Led as marketing contact for outside vendors & across Headquarters teams & field teams including Growth Operations, Digital Experiences & Platform, Xfinity Growth Innovation & Experience PMO, Pricing/Packaging, Lifecycle Marketing, Digital GTM, Sales & Customer Care Channels, Divisions, Enterprise Business Intelligence, & product business units• Executed marketing plans in support of growth strategies to gain new customers• Managed promotions, offer execution, partner engagement, events marketing, & coordinates field teams• Consulted with Marketing/Sales to identify, define, size & prioritize strategic opportunities• Oversaw the development and maintenance of the demographic & other market data in order to support Marketing goals• Managed Marketing expenses in order to ensure that they are within budget parameters• Engaged stakeholders in both the development & launch of marketing plans• Translated business needs into analysis designs providing insight, knowledge & understanding of customers, products & industries• Built analysis of opportunities to optimize go to market approach to align with business objectives• Developed new ideas & communicates potential uses across the business Show less

• 

  A Better Life Therapy, LLC

  Dec 2023 - now

  Pre-Licensed Marriage and Family Therapist

  • Provide therapy to an average of 20 individuals, couples, and families per week • Integrate trauma-informed, systemic, psychodynamic, cognitive behavioral, and relational life therapy techniques into treatment• Regularly attend training for continuing education credentials • Explore symptoms and co-create solutions while uncovering and healing the root cause of the problem• Participate in professional development and individual, couple, and group supervision