Neels Prinsloo

Experience

• 

  South African Breweries

  Feb 2006 - Mar 2017

  The Key Purpose is to affect volume and market share growth through consumers by applying the professional account management principles to key pareto volume independent regional accounts using the tools at the company’s disposal. This is in recognition of the strategic importance of these customers to the business and the opportunities and threats that exists within these outlets whilst at the same delivering step change at the point of purchase and delivering profits for SAB.Output and AccountabilitiesExecute Channel Strategy & Focus on Key Account customersDevelop plan by account to execute processAlign strategy with business objectives, regional objectives and brand planNegotiate total SAB value offering to specific key accountConduct market share/trade analysisIncrease sales volume and market shareCommunication in placeDevelop and execute annual agreements and Formulate activity calendar for the yearImplement pricing initiativesImplementation of incentive and promotional plansAlign customer plan with brands planManage key RTM initiatives and projectsManage internal / external stakeholder relationships and Formulate account tailored service packagesUpdate tailored service packages for outletCreate action plans for identified opportunitiesDevelop internal and external relationshipsCompetition monitoring, reporting and action plan alignment. Monitor competitor activities and performance across all categoriesCompetition response plansCompetition tracking communicationKEY ACCOUNT MONITORING AND REPORTINGExecute against COT policies governing key accountsReview of volumes and revenue mix conductedDEVELOP AND MANAGE BUDGETSCompile annual budgetMonitor monthly budgetsQuarterly budget aligned and evaluated againstMANAGE AND CO-ORDINATE KEY ACC SALES RESOURCESWeekly and monthly formalised engagements managedMANAGE HUMAN RESOURCES Show less Formal on Premise Sales Manager for Pretoria focusing on top end pubs, restaurants, clubs as well as taverns with over 680 customersTwo team leaders, 9 reps and a events rep reporting to me.KEY PURPOSETo guide Sales teams to provide market driven differentiated service that builds sustainable competitiveness within clearly identified segments achieving growth in volumes sold ; growth in market share and increased competitiveness. KEY OUTPUTSDevelop strategic business plans : Compile quarterly operational sales plan in relation to the 3 year business plan. Develop an annual time and territory management plan. Determine annual budget requirements. Provide customers service excellence : Provide merchandising and signage support. Implement national, regional and ad-hoc promotional activity. Implement customer call frequency. Establish sound business relationships. Develop tailored service packages. Achieve predetermined sales volume and market share targets. Leverage sales information services. Monitor retail liquor pricing. Maintain product quality. Comply with SAB credit policy. Conduct SEC evaluations. Manage Human Resources : Develop employees. Support IMP. Manage IR climate. Apply personnel function. KEY ATTRIBUTES AND COMPETENCIESUnderstanding and management of (Liquor) retail price margin comparisons Understanding of debtor and credit book processes Manage the sales team to adopt appropriate behaviours in each segment Develop, apply and share BOP Develop employees (training and coaching) Manage IR climate Apply personnel function Key account management skills Computer literate. Good interpersonal skills. Excellent negotiating skills. Ability to work long hours and under pressure. Team participation and good leadership skills. Show less

  • Regional Account Manager

    Feb 2014 - Mar 2017

  • Sales Manager

    Jan 2010 - Feb 2014

  • Team Leader

    Apr 2008 - Dec 2009

  • Sales Representative

    Feb 2006 - Apr 2008
• 

  Anheuser-Busch InBev

  Mar 2017 - Mar 2018

  Regional High End Marketing Manager - KZN & Central Regions

  All aspects of the execution of both Global and speciality beer brands within the geographic region.Work closely with regional leadership in particular the regional director and local district manager to ensure that the execution of global and speciality beer brands is achieved in line with global standards. Key to the success of this role will be in particular the flowing areas:•Responsible for the planning, management and agreement of all global brand experiential events within a particular region.•Accountable for the identification, selection, agreement and management of “spiritual homes” ensuring that execution standards and agreed outcomes are achieved.•Accountable for the identification, management and leverage of key “influential nodes” within key cities.•The management and accuracy of master data as it relates to HE focused POC’s (points of connection)•The development and maintenance of execution standards by COT and sub segments aligned to global best practice and standards.•Input into the development of quarterly targets and incentives.•Responsible for the maintenance of key stakeholder relationships as it relates to the support of global brands.•Build and develop HE capability and competence of the HE sales teams within the region Show less

• 

  Anheuser-Busch InBev

  Mar 2023 - now

  National Trade Marketing Manager - Premium Co.

  Supports and ensure the execution, evaluation & improvement of the BU Commercial plan for the region. Ensure and support the development, coordination and execution of the regional annual execution plan with a quarterly integrated execution calendar.Key roles and responsibilities:Regional Commercial Planning:Development of an annual regional commercial plan that is aligned to the BU Commercial planDevelopment of a quarterly integrated regional activity calendar that is aligned to the BU Commercial integrated calendarDevelopment, support and execution of a regional competitor engagement planSupport and achievement of regional revenue and volume performanceIdentification, planning and execution of region specific commercial opportunities that support the achievement of the region’s volume, market share, revenue and profit commitmentsRegional Commercial Plan Execution:Monitoring, tracking and support of the regional commercial plan execution. This will require significant time in trade and travel across the regionMonitoring, tracking and support of the quarterly regional integrated calendar execution and competitor engagement planManagement and engagement of regional commercial stakeholdersRegional Channel and Route to Market Management :Input into the development of BU channel plans and route to market choicesDevelopment, support and execution of regional channel plans aligned to BU channel plansRegional management, execution and performance of BU Trade schemes Support and management of regional routes to marketManagement of regional special and experiential events and teams Regional Brand/Consumer/Shopper Insights:Management of regional Nielsen data and insightsUnderstanding of regional competitive landscapeSupport, monitoring and analysis of regional customer service ratingsSupport, monitoring and analysis of regional executrac data and reportingRegional custodian for master data accuracy of customer master data, assets and segmentation Show less