Guillermina Sene

Experience

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  Green Consulting

  Oct 2012 - Jan 2013

  Telemarketer

  Engaged potential clients to drive personal insurance sales.

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  Avaya

  Jul 2014 - Nov 2015

  Rotation Assistant

  Managed U.S. accounts, data verification, and system data entry.Administered global POs, ensured SOX compliance, and handled general global administrative tasks.

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  Microsoft

  Dec 2015 - Aug 2017

  Service center analyst for LATAM

  Guided Latin American integration within a global service center, analyzing results and driving service adoption. Collaborated cross-functionally, customizing global strategies for regional needs. Conducted business presentations and training in India, fortifying global alignment. Orchestrated metrics and presentations, identifying opportunities, and optimizing administrative services efficiency.

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  Increxa

  Sept 2017 - May 2018

  Business Intelligence Consultant

  Led database creation, optimized internal systems, and spearheaded result analysis and presentations within the Trade Marketing department, with a specific focus on in-store actions, for Philips Argentina and Uruguay. Skillfully maintained daily operations, ensuring KPIs were met through strategic insights and proactive management.

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  Marfrig Global Foods

  May 2018 - Aug 2021

  Sr. Marketing Analyst

  Steered brand management across diverse categories for Paty, Good Mark, Patyviena, Vienissima, and Green Life brands, contributing to the successful launch of the first e-commerce platform for Paty in Argentina.Conducted thorough business analyses, consistently meeting category-specific KPIs, and ensuring financial health through P&L portfolio management.Led the evaluation and launch of new products, optimizing the brand portfolio for sustained growth.Efficiently coordinated campaigns and promotions, optimizing media presence in both traditional and digital channels.Managed adaptations for point-of-sale displays and POP materials, collaborating with creative agencies.Demonstrated fiscal responsibility by efficiently managing budgets and negotiating contracts.Organized events and sponsorship agreements, contributing to the overall brand visibility.Maintained market competitiveness by strategically positioning pricing. Show less

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  Mercado Libre

  Sept 2021 - Oct 2023

  Sr. Marketing analyst at Mercado Pago

  Collaborated seamlessly with cross-functional teams and product marketing to ensure the alignment of data-driven strategies with regional business objectives.Leveraged advanced data analytics techniques to meticulously analyze extensive datasets, extracting valuable insights that significantly contributed to positive business outcomes.Conducted thorough evaluations of key business variables, pinpointing areas for improvement and formulating targeted action plans that optimized overall business performance.Orchestrated end-to-end communication journeys, meticulously tracking and fine-tuning campaign performance metrics to align with primary Key Performance Indicators (KPIs).Ensured maximum revenue generation throughout the user lifecycle, implementing strategic optimizations based on data-driven results.Spearheaded the integration of multiple communication channels, including push notifications, email, SMS, and paid media, to create cohesive and impactful marketing strategies.Developed and automated comprehensive reports, empowering stakeholders with the necessary data for informed decision-making and facilitating agile responses to market dynamics. Show less

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  Betterfly

  Mar 2024 - now

  Product Marketing Leader

  • Define and execute an effective product marketing strategy for the SME Managers segment, identifying key opportunities to achieve revenue growth objectives through improved activation and implementation of xsell and upsell.• Work the lifecycle of product initiatives, from conception to commercialization, ensuring that products meet the needs of the target segment and stand out in the market. • Lead the creation of high-quality marketing content. • Establish key performance metrics (KPIs) and conduct analytics to evaluate the performance of product marketing strategies and product adoption, identifying opportunities and experiments to improve performance. • Work closely with mainly product development, business, marketing, data teams to ensure a smooth and efficient product development and adoption process. • Conduct market research to understand segment-specific trends, opportunities, and challenges, and use these insights to guide product and marketing strategy. Show less