Damien Reeb

Damien Reeb

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location of Damien ReebBuffalo, New York, United States

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  • Timeline

  • About me

    Senior Data Analytics Analyst | 10 Years in Business & Behavioral Analytics | Tableau, SQL, Databricks Expert

  • Education

    • Southern New Hampshire University

      2016 - 2018
      M.S. Information Technology Data Analytics
    • American Military University

      2014 - 2015
      Bachelor of Arts (B.A.) Psychology
    • Cornell University

      2024 - 2024
      Certificate Machine Learning

      Activities and Societies: Problem Solving with Machine Learning, Estimating Probability Distributions, Learning with Linear Classifiers, Decision Trees and Model Selection

  • Experience

    • US Army

      Jun 2011 - Jun 2019

      ● Showcased leadership by successfully guiding teams of 3-6 members to achieve goals under high-pressure situations.● Conducted in-depth analysis of target audiences, delving into their beliefs, attitudes, and cultural nuances, leading to the development of highly targeted and resonant communication strategies. ● Created strategic messages that significantly influenced perceptions on the battlefield, showcasing a deep understanding of psychological warfare principles.● Directed the production and dissemination of various media formats, such as leaflets, radio broadcasts, and social media content, skillfully delivering customized messages to the target population.

      • Psychological Operations Sergeant

        Mar 2015 - Jun 2019
      • Psychological Operations Specialist

        Jun 2011 - Mar 2015
    • Time Warner Cable

      Jul 2015 - May 2016
      Data Reporting Analyst

      ● Led comprehensive analysis of cable survey requests across multiple states, ensuring accurate data interpretation and strategic decision-making.● Played a key role in financial decision-making by accurately calculating Internal Rate of Return (IRR) for construction approvals.● Successfully applied Problem Resolution skills to identify and resolve data discrepancies, leading to improved accuracy in analytical reports.

    • T-Mobile

      Aug 2016 - Aug 2018

      ● Analyzed market data to forecast trends and adjust sales strategies.● Boosted market stability through comprehensive research on current economic conditions and their effect on sales.

      • Associate Sales Analyst

        Jan 2018 - Aug 2018
      • Brand Social Media Specialist

        Aug 2016 - Jan 2018
    • Restaurants Unlimited Inc. (RUI)

      Sept 2018 - Jan 2019
      Digital Marketing Analyst

      Responsible for supporting the Restaurant Unlimited Marketing team by discovering trends, analyzing data, and creating reports in order to increase profitability. • Gathered information to predict market trends that allowed the organization to plan and change sales techniques to improve profit.• Collaborated with VP of Business Operations and Director of Marketing to organize standards for data ingestion, transformation, and reporting. • Researched and designed databases for multiple third-party data systems in order to facilitate efficient data analysis. • Designed, prepared, and maintained report dashboards in Tableau for finance, marketing, and leadership teams. Show less

    • ISpot.tv

      Mar 2019 - Feb 2020
      Data Analyst - Business Intelligence

      ● Leveraged expertise in Python, R, SQL, and utilized tools such as Amazon Redshift, PyCharm, Excel, and Tableau to enhance efficiency and deliver impactful insights.● Designed and implemented dashboards for analytics as a service, introducing new key performance indicators (KPIs) that paved the way for diversifying business avenues.● Transformed data reporting for Fortune 500 clients by skillfully managing and synthesizing extensive datasets.

    • 343 Industries

      Feb 2020 - Apr 2021
      Game Insights Manager

      ● Identified needs and managed requests from multiple departments to optimize analytics workflow, resulting in increased efficiency.● Revolutionized performance measurement by establishing key performance indicators (KPIs) and implementing insightful dashboards.● Developed strategic Partnerships with cross-functional teams to drive data-driven decision making.● Successfully managed multiple high-impact projects by leveraging ability to prioritize tasks based on business needs and goals. Show less

    • Epic Games

      Apr 2021 - Jul 2021
      Data Analyst
    • ReKTGlobal

      Jul 2021 - Jan 2022
      Senior Data Analyst

      ● Demonstrated proven ability in leading data analysis for multiple marketing campaigns to guide strategy.● Utilized Social Media Platforms to track key metrics, evaluate campaign performance, and identify trends.● Oversaw data architecture and integration solutions using strategic and operational expertise to align with business goals.● Spearheaded dashboard development, establishing KPIs and enhancing performance measurement through strategic. partnerships, leading to a 40% increase in operational efficiency and improved insight-driven management. Show less

    • Activision

      Jan 2022 - Nov 2023
      Senior Analyst

      ● Directed a team to unify product/SKU (big data) data across functions, reducing discrepancies by 30% and boosting accuracy by 25%.● Reduced onboarding time, efficiency in the hiring process and enhanced new employee integration through effective mentorship and process improvements, enabling quicker attainment of peak productivity.● Led strategic business projects and BI initiatives through performance report development, aligning with the company's goals.

    • Warner Bros. Discovery

      Mar 2024 - Jun 2024
      Data Analyst IV

      ● Consulting on a 3-month data engineering project, developing and executing data structures related to Linear/Streaming TV contracts and costs to enhance content ROI strategies.● Utilized advanced analytical skills to conduct research that informed strategic decision-making and business planning processes.

    • Microsoft

      Nov 2024 - now
      Data Analyst

      Scope: Drove marketing analytics and business planning initiatives for Microsoft Copilot, partnering with engineering to automate and optimize ad attribution link creation. Applied expertise in business planning, project management, and stakeholder relations to support marketing and analytics driven projects.Achievements:• Developed and automated attribution link creation, collaborating with engineering to streamline the pipeline and improve efficiency in marketing campaign tracking.• Enhanced stakeholder visibility and communication by developing a more robust ad attribution link process, ensuring transparency, efficiency, and alignment across teams.• Performed quality testing on the link creation pipeline to improve data accuracy and ad attribution efficiency with external stakeholders. Show less

  • Licenses & Certifications