Vamshi Yelkur

Experience

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  Compare Infobase Limited

  Jun 2007 - May 2009

  Online Marketing Executive

  • Generated revenue for a pool of Websites through Google AdSense & other ad Networks like Tribal Fusion, Komli Media, etc.• Client Servicing – Managed U.S based client websites for increasing Website traffic & maximizing their online revenue• SEO – Used various On-Page & Off-page techniques & Keyword Research for optimizing the websites to increase online traffic and leads

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  Exponential

  May 2009 - May 2015

  Regional Head Account Management - South East Asia

  • Generated revenue from existing clients by achieving objectives for South East Asia. Drove SEA region’s growth via client road shows and strategic pitches.• Managed a team of 5 account managers responsible for Client Servicing, Media Planning & Account Management for digital campaigns across Display, Video & Mobile advertising platforms.• Top Clients: Agencies (GroupM, Dentsu, OMD, Havas, etc.) and Clients from Government, Travel, Technology, Auto, FMCG, A&E, etc. across SEA region.

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  Havas Media Network

  May 2015 - Jun 2016

  Account Director - Digital

  • Account Handling – Account Management & Client Goal Achievement (Branding, Traffic, Performance, Sales) through digital media campaigns.• Client Servicing – Regular meetings, discussions & calls with the clients to discuss campaign objectives, performance & optimization strategies.• Formulating Client Strategies – Partnered with clients and multifunctional team members to design strategies (Media, Social & Creative) for new launches & campaigns around Paid, Owned, Earned and Shared media.• Media Planning & Buying – Discussed & negotiated with various Publishers for designing media plans & finalizing the properties & rates for the clients.• Integrated Client Pitches – Partnered with traditional marketing teams to integrate digital with TV, Print & Radio for client pitches & product launches Show less

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  The Goodyear Tire & Rubber Company

  Jun 2016 - Jan 2022

  Manager - Digital Marketing

  • Digital Brand Management – Responsible for creating brand awareness & preference for Goodyear tyres through Digital marketing initiatives• Digital Media Strategy – Devising strategies for brand’s awareness, driving website traffic, social media engagement & lead generation • Media Planning & Optimization – Work with digital agency for planning & optimizing media campaigns (Display, Social & Search) for branding, promotion of products, new launches & consumer offers• Social Media Engagement: Leverage brand content, topical events & festivals for publishing organic posts and carrying out contests & campaigns • Content Management: Ideate organic content & associate with relevant partners for publishing content (blogs, images, videos) on social media• SEO – Partner with the agency for managing digital content & SEO strategy for increasing relevant traffic to the brand’s website • Online Reputation Management: Managing brand image by keeping a track of Positive & Negative mentions on Social media, Blogs & Forums Show less

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  Global Indian International School

  Jan 2022 - now

  Divisional Manager - Digital Marketing

  - Leading marketing strategy for GIIS, Witty & OWIS group of schools in India- Digital Marketing- Performance Marketing- Marketing Automation, CRM & Lead Nurturing- Media Planning & Buying (ATL & Digital)- SEO, SMO & ORM- Strategic Partnerships/Brand Alliances